IMRG Takes On...
IMRG Takes On… is a topical eCommerce podcast that uses big cultural moments to playfully explore how the UK shops online. Each episode starts with something people are already talking about, from the World Cup and Eurovision to Glastonbury, heatwaves and Black Friday, then uses IMRG data, retailer insight and community opinion to unpack what it means for traffic, conversion, categories, customer behaviour and commercial strategy. Hosts Andy Mulcahy | Strategy and Insight Director | IMRG Tom Jacobs | Head of Operations | IMRG Producers Alyssia Smith & Ellie-Rose Davies
Episodes
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.
For our fourth episode, we've taken on the history of ecommerce. Andy and Tom pit historical figures against one another to decide who would thrive in modern eCommerce roles (could Queen Elizabet...
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce, all with a healthy dose of humour.
For our third episode, we're taking on festival season and what it means for British culture and eCommerce. Andy and Tom explore changing festival crowds, the rise of the "grey pound", and the retail opp...
For our second episode we have taken on what is arguably the most influential trading factor of eCommerce… The Great British Weather. Our IMRG dynamic duo, Andy Mulcahy and Tom Jacobs, are back to discuss the weather’s influence on online sales, alongside anecdotal stories about how the weather ruined their lives.
In this episode:
- How the weather brought on Andy's fear of heights - and yet he skydived
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.
For our first episode, we're taking on the FIFA World Cup. As the tournament gets underway, we explore what it could mean for retailers, from shifts in demand and conversion rates to marketing str...
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