The Photo Diaries Podcast
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me now, let’s open the latest diary! Find out about The Photographers Only Membership -www.gracecosta.com/membership
Episodes
Episode summary:
Event photography is one of the most reliable income streams a photographer in business can build, and one of the most misunderstood. In this episode, Grace Costa draws on 25 years behind the camera to share exactly how she runs corporate events, from the first inquiry to the final gallery. That experience includes weddings, a decade as a Department of Defence photographer covering VIP ceremonies, and years of ...
About This Episode
Grace sits down with Hugh Stewart, a photographer and director with a 35+-year career spanning London, New York, Sydney & Melbourne. Hugh has worked for major magazines + brands (Vogue, Vanity Fair, Dior), advertising agencies, and film companies including a long-running creative relationship with Baz Luhrmann on films like Elvis, Moulin Rouge, Gatsby, The Get Down and Chanel commercials and worked with ...
In this episode:
- What "bitch face vibes" means for your website and why it could be the reason clients ghost you
- The homepage essentials: stating who you serve, who you are, and how you serve them all above the fold
- Why missing your first name on your website and Instagram bio is turning people away before they even reach out
- How to use AI (ChatGPT, Claude) to craft a succinct messaging statement that attracts your ideal client
- The ...
In this debut Ask Grace segment, Grace Costa answers a listener question from a recent Pricing Blueprint workshop: What do you do when a client asks for something outside your skillset?
Grace breaks down three ways to handle this situation:
- Learn it fast — Practice at home before the job (not recommended unless you're confident you can deliver).
- Hire a subcontractor — Bring in another photographer or videographer, pay ...
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/
DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Episode Summary:
In this episode of the Photo Diaries Podcast, Grace Costa breaks down a common problem for photographers in business: not asking for the sale. From websites with no clear call-to-action buttons to social media posts that leave potential clients guessing, Grace explains why assuming people know you're open for business is costing you bookings and what to do about it.
Mentioned in This Episode:
- Pricing Blueprint...
Find out about the Photographers Only Mentorship Community HERE
Episode Summary
Grace walks through exactly how to create and run a headshot day a streamlined, profitable format that helped her grow her photography business early on. Whether you're a commercial, branding, wedding, or portrait photographer, this episode breaks down everything you need to set one up from scratch.
Key Takeaways:
- Keep it simple for your first one solo,...
Resources mentioned: Website checklistHEREGoogle Listing GuideHERE
The Photographers Only Membership HERE
In this episode Grace Costa makes the case that websites are far from dead and in fact should be doing the heavy lifting for your photography business instead of relying on social media alone. Drawing from recent website reviews she conducted for Photographers Only members, Grace breaks down exactly what's missing from most...
Ever freeze up mid-shoot, scrambling for your next pose idea while your client waits? In this episode of the Photo Diaries Podcast, Grace Koster shares the simple system she's used for over two decades to stop feeling rushed and stuck on set.
You'll learn:
- Why simply drawing out compositions (even roughly) helps cement ideas in your memory so you don't need to reference notes on the day
- How to communicate with clients to buy yours...
In This Episode:
- Why networking doesn't have to mean stiff suits and business cards — there are so many modern formats (speed dating style, meet-and-mingle, lunches, breakfasts)
- How Grace approaches walking into a room where she doesn't know anyone
- The 7-step follow-up process Grace uses after collecting business cards
- How to craft a LinkedIn DM or email that feels genuine and personal — not salesy
- The Instagram trick fo...
Difficult clients, we all have them at one point or another.
Ever get that stomach-drop feeling when a client messages you? In the latest episode of Photo Diaries, I break down a real DM from a photographer struggling with a client who keeps demanding more, more, more. Spoiler: it usually comes down to pricing + boundaries. Grab the BONUS for this episode the Client Email Template Bundle to help you communicate your boun...
In this episode, Grace breaks down why building a team around you mentors, coaches, suppliers, friends, and family is the key to confidently scaling your photography business to the next level.
In this episode, Grace covers:
- Why trying to "do it all yourself" will only get you so far
- The mentors and coaches who shaped Grace's business from day one — and why she still invests in coaching every year
- How to identify the gaps in ...
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
In this episode, I take you through the major roadblocks holding you back from charging for a profitable business. The mindset shifts you need to make if you are serious ab...
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/
DOWNLOAD THE FREEBIES https://...
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
Corporate Client Email Template Bundle $27 https://gracecostaphoto.myflodesk.com/vp5dn4sbfi
Many family photographers are being asked to shoot corporate headshots or service...
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
In this live episode of The Photo Diaries Podcast recorded at the WPPI photography conference, I sit down with Jessica Whitaker to unpack how she built a global photography brand through YouTube, ...
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/
DOWNLOAD THE FREEBIES https://...
Join the Photographers Only Membership before the founders price increase. Find out more about monthly group coaching and marketing education with Grace Costa HERE
If you love experimental photography, street photography or documentary photography, this episode is for you.
I've recorded this episode live from his workshop at the NGA in Canberra. I firstly share my insights and summary of the workshop, before going into the live...
In this episode of The Photo Diaries Podcast, Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA.
Tony shares his journey from photographing his own dance company to building a highly successful photography career working with magazines, corporate clients, and even celebrities.
This conversation dives deep into what many photographers struggle with pricing, perceived value...
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
Inside this episode, Grace shares her experience attending the 5 day WPPI Conference in Las Vegas. Hear all the insights and about the day she comes face to face with the most famous living photog...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.