Dental Guiding Point
To make the business side of dentistry less lonely, less stressful, and more successful — by giving away the practical knowledge, systems, and leadership insights from someone who has been in the trenches, growing from $0 to $21 million a year. The lessons here are real, hard-won, and designed to help dentists thrive — in practice, and in life.
Episodes
In this episode, Dr. Mark Dill and Toria Plank break down why lowering your overhead isn't actually the biggest lever for growth — and what to focus on instead.
Dr. Dill shares the real math behind cutting your dental supply costs (it's smaller than you think), and Toria tells the story of scaling from two staff members to four — and somehow getting less done, not more.
You'll learn:
- W...
A dental assistant named Heather sent us a question that turned into a full episode: "I am a dental assistant with an interest in OM. What kind of training should I start to achieve this long-term goal?"
In this episode, Dr. Mark Dill and Toria Plank break down exactly how to go from dental assistant to office manager — no shortcuts, no fluff.
Toria shares her own story of being hired with lite...
Ever notice how the same office drama keeps popping up — and it's never actually about what people say it's about?
In this episode, Dr. Mark Dill and Toria Plank break down what "drama" really is in a dental office, and it's not what most owners think — it's not the name-calling or the gossip, it's something much more subtle that's costing you time, focus, and momentum without you even realizing i...
Ever wonder why some dentists are white-knuckling their marketing spend while others scale it with confidence — and both end up growing?
In this episode, Dr. Mark Dill and Toria Plank break down exactly how much you should be spending on marketing, and it's not a fixed number — it's a percentage that changes as you grow. We're answering a question we hear from dentists constantly: how much s...
Ever set a goal for your dental practice, blown right past it, and still had no idea why? Or set one that felt impossible from day one?
In this episode, Dr. Mark Dill and Toria break down exactly why most dental offices get goal-setting wrong — and it's not because the team isn't working hard, it's because the goal was never built the right way to begin with.
We're answering a question we h...
Ever wonder why some patients cancel, no-show, or ghost you mid-treatment, while others show up ready to go every single time? In this episode, Dr. Mark Dill and Toria break down exactly why patients don't show up for treatment — and it's not because they can't afford it, it's because you never asked them to prepay.
We're answering a question we hear from dentists constantly: how do you actually get patients to...
In this episode of Dental Guiding Point, Dr. Mark Dill and Toria Plank break down the exact reactivation system they use to bring lost patients back in the chair — and explain why your existing patient base is one of the most overlooked (and free) sources of new production in your practice.
You'll learn:
- Why patients quietly fall off the schedule without ever meaning to leave
- The real difference between recal...
In this episode of Dental Guiding Point, Dr. Mark Dill and Toria Plank break down the exact review strategy they've used to generate 3,000+ Google reviews and explain why reviews are one of the most powerful (and free) marketing tools for growing a dental practice.
You'll learn:
- Why Google reviews matter for local SEO
- How patients really choose a dentist
- The simple Amazon analogy that makes ask...
Ever wonder why some team members come back from continuing education fired up to make changes, while others just... stop wanting to go? In this episode, Dr. Mark Dill and Toria break down exactly what makes continuing education actually stick — and it's not the course, the location, or even the money.
We're answering a question straight from you guys: how do you get your team to actually want to do con...
Ever wonder why some dental teams stay together through everything, while others can't keep staff past a year? In this episode, Dr. Mark Dill and Toria break down exactly what makes team building actually work — and it's not the activity, the budget, or the destination.
We're answering a question straight from you guys: what do we do for team building, when do we plan it, how often, what's the budget, a...
If your dental team starts every day reacting instead of executing, your morning huddle may be the problem. Dr. Mark Dill and Toria Plank reveal the framework they use to organize their teams, assign ownership to every team member, and create action plans that increase production, collections, and new patients. Plus: why celebrating wins and ending with clear action items can completely change your practice culture....
What if the fastest way to grow your dental practice isn't hiring more people—but getting more out of the team you already have? Dr. Mark Dill and Toria Plank share the simple game system they use to increase collections, improve office culture, motivate employees, uncover future leaders, and build a more profitable dental practice.
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Dr. Mark Dill started with zero patients and two employees in 2008. Today he runs four locations doing up to $80,000 per operatory per month. In this intro episode, he and COO Toria Plank share why they started Dental Guiding Point, who it's for, and what they're going to teach — for free — because nobody taught them.
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Most dentists are losing great employees before they ever make an offer. Dr. Mark Dill and Toria Plank break down their complete hiring system — where to find candidates, how to spot red flags fast, and why hiring multiple people at once beats holding out for the "perfect" hire. Plus: the dark side strategy for finding employees who aren't actively looking.
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Holding on to the wrong employee too long is one of the most expensive mistakes in dentistry. Dr. Mark Dill and Toria Plank break down exactly when to fire someone, how to do it cleanly, and why protecting your whole team matters more than avoiding an uncomfortable conversation. Plus real stories from day-one fires and the one thing that will get you fired immediately in their practice.
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Most dentists know what needs to change — they just can't find the time or energy to do anything about it. Dr. Mark Dill and Toria Plank break down why dentists stay stuck in Groundhog Day, why tiredness is just unwillingness in disguise, and the mindset shift that separates practice owners who thrive from ones who just survive.
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The office manager is the most important hire in your practice — and most dentists have no idea what they should actually be doing. Dr. Mark Dill and Toria Plank break down what a real office manager looks like, how to promote from within, what to pay them, and how to keep them motivated long term.
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Dental Guiding Point launches July 4th, 2026. Hosted by Dr. Mark S. Dill and Toria Plank — a dentist and COO who've spent 17 years building a four-location practice group in Chattanooga from scratch. Real guidance on the business side of dentistry. The stuff nobody teaches in dental school. Subscribe now so episode one lands in your feed the moment it goes live.
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