Everything's Sales
What if the secret to getting what you want in life was simpler than you thought? On Everything is Sales, host Tara Shhuler breaks down the one skill that drives every outcome — the ability to sell your ideas, your value, and yourself.Tara is the founder of ConvoControl, a sales and communication consultancy built on one powerful truth: whoever controls the conversation controls the outcome. Through coaching, consulting, and her bestselling book Questions Close Deals, she has helped entrepreneurs, executives, and sales professionals transform the way they communicate — in the boardroom, in negotiations, and in life.Whether you're closing a multimillion-dollar deal or convincing your kid to eat their vegetables, this podcast will change the way you think about every conversation you have. Because everything — truly everything — is sales.
Episodes
You have been selling your entire life. You just did not call it that. In this debut episode, Tara breaks down why the doctor giving health advice, the parent negotiating bedtime, and the job interview candidate are all doing the same thing — selling. Welcome to Everything's Sales, the podcast that will change how you see every conversation.
Three words. That's all it takes. In this episode, Tara breaks down the single most powerful question in any sales conversation — and explains why most people destroy its effectiveness the moment they ask it. You'll learn the psychology of psychological reactance, why silence is your secret weapon, and three specific closing questions from the ConvoControl framework: the Gap Question, the Permission Question, ...
Every conversation is an interview. Tara unpacks the ConvoControl presence formula: show up grounded, open with curiosity, and make the other person feel seen. Learn how to engineer your first impression on purpose. Visit ConvoControl.com to go deeper.
This one is personal. Tara walks through the deal that cost her more than money — the CEO meeting where she did everything right on paper and still lost. And the three specific changes that changed everything that followed. ConvoControl.com
Most deals are lost in the silence after the conversation, not during it. Tara shares the follow-up timing formula, what to say to reopen a door that seems closed, and how to stay top of mind without crossing into annoying. ConvoControl.com
You were negotiating before 9am this morning. Tara shows how closing principles apply to health, relationships, and finances — and gives you the ConvoControl life framework for moving from paralysis to forward motion in any area of life. ConvoControl.com
Every no is a redirect, not a verdict. Tara shares the three-step mental reset for real-time rejection recovery and explains what rejection immunity actually is — and how it gets built. Your challenge: make the ask you've been avoiding. ConvoControl.com
Logic gets you considered. Trust gets you the close. Tara unpacks the four trust questions running beneath every buying decision and the ConvoControl trust triangle: competence, consistency, and care. ConvoControl.com
Real networking has nothing to do with collecting business cards. Tara breaks down the give-first approach, the follow-up timing formula that works, and how to convert genuine connections into real business. ConvoControl.com
The most expensive mistake in sales? Talking yourself out of a yes. Tara explains the seven-second rule and why silence after a meaningful question is almost always a good sign. Learn to get comfortable in the pause that produces the honest answer you need. ConvoControl.com
There is a clear line between bragging and positioning — and once you see it, you can promote yourself powerfully without ever crossing it. Tara explains the ConvoControl credibility ladder and how to share your wins in a way that makes people lean in instead of back away. ConvoControl.com
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