The Sustainable Creator

The Sustainable Creator

The Sustainable Creator is for creative service providers who want to build businesses that last, without burning out in the process. Each week, we dig into the real conversations behind sustainable growth: smart marketing, confident selling, thoughtful pivoting, and designing offers that actually work for your life (not just your bank account). Through candid chats with experts and behind-the-scenes insights, you’ll get practical ideas, outside-of-the-box thinking, and the occasional tough love to help you scale with clarity, creativity, and sanity.

Episodes

July 16, 2026 25 mins

"We will be the first generation to die with more memories of other people's lives than our own."

That quote has been living rent-free in Jo's brain this week, and it sets the tone for a different kind of episode.

No guest, no agenda. Just the six ideas living rent-free in our brains that we hadn't told each other yet. If you're a creative service provider stuck in the grind of inconsistent revenue and no real structure, these are th...

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"I don't feel like I'm bothering anybody about my offers. Not even a single pinch."

If your email list feels more like a chore than a moneymaker, this one's for you. You send one careful email a week, bury the offer in the P.S., and still only ask for the sale once or twice a month. No wonder your email isn't making sales.

Jordan Gill, founder of Systems Saved Me and affiliate manager at Kit, flips the whole thing on its head. Her ra...

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Something feels off. The work is paying, but you're dragging yourself to the desk. Or you love what you do, but the numbers don't add up. Or the money and the passion are there, and it still doesn't feel like yours.

That friction has a name. In this episode, we break down the 3P decision-making framework we use with coaching clients: passion (what puts you in flow), purpose (the bigger impact you're chasing), and profit (getting pai...

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If your business is outgrowing you and tasks keep slipping through the cracks, the cause is usually the same: no clear system for the work.

Brittany Pearson is a verified ClickUp consultant who has built systems for online business owners since 2019, and her superpower is turning chaos into something simple you can scale.

She breaks down how to build a system from scratch using a real podcast workflow, why most "team problems" are re...

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Most creative service providers sell one thing at a time. A client books, you deliver, they leave, and you go back to hunting for the next project.

That is the loop that keeps you stuck on the income rollercoaster. When every month starts at zero, there is no structure, no predictability, and a lot of quiet stress. The problem usually is not your talent. It is that your offers do not talk to each other.

In this episode, we break down...

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What your clients are buying is changing. The questions they ask are changing. Even your definition of work is changing. And if you're a creative service provider, you've probably felt the floor shift under you in the last 6–12 months. You're not imagining it. And you're not the only one quietly panicking about it.

Steve Kamb built Nerd Fitness into a business pulling 1.5 million visits a month from Google, then watched 80&nda...

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We're experimenting - we'd love to hear your thoughts in our IG DMs! https://www.instagram.com/joandlyndon/

In this solo episode, Lyndon breaks down an experimental strategy shift sparked by a comment at Craft and Commerce. You'll learn why we're trying to lean into unpolished, solo episodes as a way to get clients to like you as coaches and trust our frameworks.

Inside this episode, we cover:

  • The "Voice Note" Approach: ...
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"Are you speaking to their problems? Are you speaking to their desires? Are you speaking to their questions that they may have about your offer? And are you talking about the actual offer?"

If you are a creative entrepreneur struggling with inconsistent revenue and feeling completely isolated in your sales process, the missing piece in your messaging is likely a lack of urgency. So many business owners fear sounding pushy, so t...

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Building a creative business can be incredibly isolating, but the antidote isn't hiding behind your screen; it's getting into the right rooms.

Too many creative entrepreneurs struggle with inconsistent revenue and a lack of community because they rely on cold, transactional corporate networking tactics that only drain their energy. It is easy to feel stuck when you're aggressively knocking on doors instead of having them opened for ...

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As a creative entrepreneur, inconsistent revenue and business anxiety often stem from winging your discovery calls. You know your craft, but sitting down on Zoom to close a package can feel incredibly overwhelming, especially when you encounter the dreaded "I need to think about it" or get ghosted. We often lack the structure to protect our time, leading us to take calls with unqualified leads and hoping our "friendly" ap...

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"We are so starved for connection that everyone is trying to almost make up for lost time".

You’ve built a business, but right now, it might feel more like a cage of high overhead, constant team management, and endless client calls. It is incredibly easy to feel isolated at the top when you are carrying the weight of a team and watching your profit margins shrink. Sometimes, the bravest and most profitable thing you can d...

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Stop obsessing over viral metrics and start looking for the actual human beings engaging with your content. If you are a creative entrepreneur struggling with inconsistent revenue, it is easy to assume you just need more marketing. But in reality, you probably already have "buried leads" hiding in plain sight. You just lack the structure to track and manage those relationships so that you don't feel isolated in your ...

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Today, we are joined by Belle Grubb, an author, podcast host, and Salt Lake City-based content creator. After recently moving across the country, Belle intentionally embedded herself into her new city by rapidly collaborating with local brands and small businesses. This episode is a must-listen for anyone curious about what it looks like to start pitching and working with local businesses to secure brand partnerships and ...

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Hannah has built a business model around running a rental photo studio to create time freedom so she can be more present as a mom. From renting her first space just two years ago to recently opening her second physical location, Hannah breaks down what it takes to own and operate a highly versatile, profitable studio. We talk about the importance of market research, creating seamless systems, and how to successfully market your phy...

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Ever wonder what it’s actually like to share a stage with MrBeast and Will Smith? In this episode, we chat with Kahlea Wade, founder of the influencer management agency Alora Society, about her incredible experience MCing the 1 Billion Followers Summit in Dubai.

Who is this episode for? This conversation is a must-listen for creative service providers who are feeling stuck, looking to scale, or trying to figure out h...

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Today, we are sitting down with Chenell Basilio, a newsletter growth strategist who helps creators cut through the hacks and grow their email lists sustainably. Chenell shares her entrepreneurial journey, transitioning from experiencing intense burnout doing client ads to building a thriving email list that sits at around 40,000 subscribers today. We dive deep into the mechanics of her "30 Days of Growth" email seque...

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If you’ve ever dreamed of seeing your book on a Barnes & Noble shelf, you need to hear this episode.

Today, we are joined by the amazing Sam VanderWielen, an attorney-turned-entrepreneur who scaled her digital product business to over $10 million using just two products. We're celebrating the one-year anniversary of her incredible book, When I Start My Business, I'll Be Happy!

Most people think getting a book deal...

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In this episode of the Sustainable Creator podcast , we get the absolute pleasure of talking with Aashima Verma, the brilliant founder of the ad agency AV Marketing. Aashima shares her powerful story of leaving her corporate marketing job at just 26 years old to bet on herself, landing a $30,000 first month right out of the gate. Today, she runs a multinational agency that specializes in scaling seven-figure edu...

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Have you ever tried to write your brand story and ended up staring at a blank page? Or maybe you know your story, but the thought of sharing it online puts your nervous system straight into fight or flight?

This week on The Sustainable Creator podcast, we are so excited to welcome Larissa Riley, a messaging strategist and brand story architect! Larissa shares why storytelling is so essential for your business and explains ...

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Today on the Sustainable Creator podcast, we are chatting with Saba, the founder of Her Support System and In Demand VA. Saba is a systems genius who supports female founders with their team systems and projects, and coaches women to become highly profitable virtual assistants.

In this episode, Saba breaks down how to build adaptable service provider business systems that can free up at least 10 hours of your week. We disc...

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