EP 28: Tory Pachis: Inside Amica’s brand strategy

In Episode 28 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit down with Tory Pachis, Senior Vice President of Marketing at Amica Mutual Insurance, for an inspiring conversation about branding, community, and connection. Tory shares how Amica's innovative marketing strategies set the company apart in the competitive world of insurance, with a particular focus on their dynamic partnership with the Boston Celtics as the team’s jersey patch sponsor and their naming rights to the Amica Mutual Pavilion, a cornerstone of Providence, RI.

This episode dives into how Amica has embraced sports marketing to elevate its brand, harnessing the universal appeal of sports to connect with audiences in meaningful ways. By blending local engagement with authentic storytelling, Amica creates a brand identity that feels deeply personal and rooted in shared experiences.

Tory and Steve discuss Amica’s emphasis on empathy and human connection—values that resonate not just in their advertising but throughout the entire organization. As a mutual company, Amica prioritizes customer relationships and long-term loyalty, weaving a genuine sense of care into everything they do. Whether through community initiatives or thoughtful partnerships, the company demonstrates how a focus on core values can build trust and foster lasting brand commitment.

Listeners will gain valuable insights into the powerful intersection of sports marketing and corporate identity. Tory’s personal anecdotes of community involvement add dimension to the conversation, showcasing how Amica’s regional focus on New England strengthens its ties to local communities while reinforcing its position as a customer-first, community-driven insurer.

In keeping with (add)ventures’ commitment to giving back, this episode includes a donation from our (add)love charitable-giving program to Foster Forward, a nonprofit dedicated to empowering lives touched by foster care–a cause deeply important to Tory who serves on its board. 

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