EP 36: The Masters of Branding with Billy Andrade

What do you get when you mix one of the most iconic sporting events in the world with a masterclass in branding and personal storytelling? Episode 36 of Brand Slam.

There are iconic brands—and then there’s The Masters. In Episode 36 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with pro golfer Billy Andrade to talk about the power of The Masters brand and how it connects to the evolution of personal partnerships in sports marketing, Billy offers offers a unique perspective on what makes certain brands stick, both on and off the course.

With only 96 players qualifying in 2025, The Masters is one of the most exclusive events in golf. But its prestige isn’t just about who’s on the leaderboard—it’s about the experience. From the no-cell-phone policy to the limited-run merchandise that can only be purchased on-site, every detail is intentional. It’s a place where tradition reigns, branding is subtle yet powerful and the patrons are treated to an atmosphere that feels more like a once-in-a-lifetime moment than a typical sporting event.

Billy shares incredible stories from his decades-long career in professional golf, including his first time stepping onto Augusta National as an amateur—an unforgettable moment made even more surreal by playing alongside legends Arnold Palmer and playing a practice round with Jack Nicklaus. The conversation also touches on one of his most memorable career milestones: being the first player to win a PGA Tour event using the now-legendary Titleist Pro V1 golf ball.

Throughout the episode, Billy reflects on how relationships have shaped his journey both on and off the course. For him, brand partnerships have always been rooted in personal connections. Whether it’s Skechers, Dell Technologies or with Major League Baseball, he believes that strong brand relationships start with shared values and mutual respect.

This episode is a must-listen for anyone interested in how authenticity, storytelling, and tradition can create lasting brand impact—on the green and beyond.

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