Episode 24: Heating up the Irish cream market: Coole Swan takes on Baileys’ golden goose

In Episode 24 of the Brand Slam Podcast, host Steve Rosa and guest host Mary Sadlier explore the inspiring journey of Coole Swan, a brand committed to elevating the Irish cream market. Get to know the remarkable connection between our host, Mary Sadlier, and her distant cousin with the same name, Coole Swan founder Mary Sadlier, whose paths intertwined on LinkedIn, and led to a meeting in Dublin, Ireland last summer.

Coole Swan, launched in 2007 and crafted with care in Ireland, stands out in the Irish cream market with its meticulous craftsmanship and compelling storytelling. These elements form genuine connections with consumers who appreciate both a rich narrative and a quality drink. Highlighting its Irish roots and unwavering commitment to excellence, Coole Swan creates a unique bond with those who value tradition and depth of flavor. Having established a strong presence in Ireland and the U.K., Coole Swan is now making waves in the USA. 

This episode uncovers the passion and vision driving Coole Swan’s journey, showcasing how its dedication to authenticity carves out a distinct niche in a market dominated by a dominant brand like Baileys. Beyond just a beverage, Coole Swan transforms the drink into a cultural experience, inviting consumers to rethink their perceptions of Irish cream and positioning itself as a leader in authenticity and passion. Sláinte!

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