Can Marketing Save the Planet?
Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer. For more info visit: www.canmarketingsavetheplanet.com
Episodes
Community work at scale is like hope with its sleeves rolled up …
We loved this latest podcast conversation with Rob Hopkins, co-founder of the Transition Network, climate activist and author of the fabulous feel good book, ‘How to Fall in Love with the Future’. Rob argues that the most critical work of our time is to actively imagine and cultivate a longing for a better future. He talks about the climate crisis being at its heart,...
The integral role of the CMO in driving authentic sustainability…
In this final episode of our Responsible CMO mini-series, we’re joined by Sophie Collins, CMO at MPB.
Sophie shares her experience and provides compelling insight for how a Chief Marketing Officer can be the driving force behind an organisations’ sustainability mission. At MPB, a platform for buying and selling used photography equipment, the CMO role transcends trad...
The power of small steps – “I would say... keep pushing on to be a force for good as a marketer.”
In this episode, the second in our “CMO mini-series” we go on a bit of dive deep with Gerald Breatnach, a seasoned insights professional with a passion for sustainability - which led him to complete a Masters in Sustainability Leadership at the Cambridge Institute for Sustainability Leadership.
“When it comes to climate – a brand cannot effectively power growth if it has an albatross around its neck, managing reputational risk is a huge part of a CMO's job today.”
In this episode of Can Marketing Save the Planet? we kick off our “CMO mini-series” and catch up with Nick Lembo, Head of Marketing at Isometric, a carbon registry on a mission to reveal trust in carbon markets.
Nick provides an expert breakdown of the carbon re...
In our final episode of Can Marketing Save the Planet? before we take a break for the summer, we sit down with Kerry McDonald, CEO of Orchard to explore the intersection of marketing, sustainability, and sponsorship.
We delve into the complexities of sustainability focused sponsorships, where the line between meaningful partnerships and greenwashing has been increasingly scrutinised. Kerry talks about why sponsorship when rooted in...
“If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one?”
In this episode of the Can Marketing Save the Planet podcast?, we’re joined by Tom Ellis, CEO at Brand Genetics where we explore the psychology behind sustainable behaviour change, specifically digging into motivations, but from many different angles – 12 to be precise!
As Tom explains, "If you can align to ...
Reimagining Business in a low-carbon economy…
In this episode of Can Marketing Save the Planet, we catch up with Leo Raymond, founder of EdenLab, talking about marketing’s potential to reshape business for sustainability.
Leo shares his journey into the sustainability space, sparked by a moment of clarity when his son asked him what he did for a living, he shares… "sustainability was jargon-filled, techno-babble nightmarishness… bu...
If legacy is defined by the choices we make today, how can Marketers and communicators reframe "business as usual" to align with planetary survival before it’s too late?
In this episode of Can Marketing Save the Planet? we welcome back Sangeeta Waldron, a communications expert, three times published author, and Founder of Serendipity PR and Media.
Sangeeta discusses her latest book, ‘What Will Your Legacy Be?’ - expanding on her p...
Agencies and green claims – Walking the talk or just talking?
In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands such as Who Gives a Crap, Music Magpie, SMOL and many more, and dives into the challe...
In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series speaking with Katie Wetherall, a lawyer at ClientEarth about the brilliant work they do and taking a deep dive into the world of plastics, packaging and recycling.
It’s no secret that marketing tactics in this area are long overdue a review. Clever marketing can mislead consumers with...
In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability.
Guy explains that the ASA’s mission is to, “make sure that ads are legal, decent, honest and truthful. We care about ads not misleading people, not harming them, not offending them and being socially respons...
In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA).
Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving landscape to provide an up to date understanding of where we are with greenwashing.
Since ...
Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves.
In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitators in the transition to a circular economy.
Neda and Andrés talk about their latest ...
“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”
In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect the planet – one square at a time!
The platform enables the purchase of ‘squares’ from ...
“The more people bring AI in-house the better it will be for the environment”…
“You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”…
“AI allows us to do the art of marketing without marketing” …
A slightly longer episode this week, but boy is it an interesting one! In this episode of Can Marketing Save the Planet we bring together two of the biggest...
“90% of Marketers agree that sustainability agendas need to be more ambitious.”
We are back to 2025 with a bang and a full-on schedule of fantastic guests and riveting conversations. In our first episode of the year we’re joined by Ozlem Senturk, Senior Partner at Kantar’s Global Sustainable Transformation Practice. Ozlem shares so many interesting insights from Kantar and the World Federation of Advertisers study ‘Sustainable Mark...
“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….”
In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultancy, C-Space. We were particularly interested in a very soon to be published piece of r...
Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges.
We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there’s always something new to learn. Hence why we really enjoyed meeting Laurence and Graeme from Litmus Sustainability to talk more deeply a...
“We don’t ’speak for young people, we let them be the voice and share their perspective.”
We keep coming back to the S – ‘social and societal impact’ in many of our conversations with clients, leaders and marketers, we’re discussing the role of business, both in how they operate and what they are doing for society.
In this episode of the podcast we have a chat with the brilliant Kian Bakhtiari, Founder of The People, a Gen-Z consul...
“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.”
To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amount of education and awareness that needs to happen if people are to truly understand...
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