Darden Ideas to Action

For many patients battling disease, working with their doctors to find the most effective treatment can be a painful exercise of trial and error. What if you could more precisely choose medications and customize treatment based on people’s genes, environment, and lifestyle?

Today, this type of customization is possible thanks to the Human Genome Project, which published the full sequence of the human genome in 2013. The release o...

In 2018, Director Steven Spielberg released the movie Ready Player One. Set in the year 2045, the movie depicts a virtual world, Oasis, where players can escape their everyday lives to be whoever they want and do whatever they want through an avatar. Fantasy? Perhaps, but big tech players like Facebook are betting on the idea becoming a reality. Last year, CEO Mark Zuckerberg announced the rebranding of the company to Meta, a move ...

Livestock farming represents more than 60% of agriculture GHG emissions. Cattle account for most of these emissions and are the primary drivers of deforestation. If we want to reduce the global impact of beef, we need to think differently about how we grow and source it.

Across the U.S., new plant-based alternatives are showing up on menus, offering customers similar taste and texture as beef, but without the carbon footprint. Ch...

When Ludwig van Beethoven died in 1827, he left his 10th symphony unfinished. Working off just a few musical sketches and notes by the composer, a team of computer scientists at Rutgers University-based start-up Playform AI trained an artificial intelligence to mimic his style and complete the symphony. The finished product was performed by The Beethoven Orchestra Bonn on October 9, 2021.

The use of AI for creative endeavors is n...

Ten years ago, a group of Stanford professors founded Coursera, an online education platform that allows university partners to offer courses using a subscription-based model. Known in the industry as MOOCs, or Massive Open Online Courses, the company has provided access to more than 95 million learners. These MOOCs have allowed universities to engage a broader audience not able to be reached through traditional means. Market analy...

Bitcoin. Tether. Dogecoin. These are some of the most popular cryptocurrencies being traded around the world. The sheer number of crypto options available today suggests significant market disruption is underway. Building on open source blockchain technology, developers have created more than 4,500 cryptocurrencies. Yet, where there is hype there is also volatility. Just last year, the value of Bitcoin dropped by $6 billion within ...

The automobile industry is in the middle of a significant disruption. Initially led by Tesla, new companies like Rivian and Lucid are emerging while GM, Ford, and other incumbent manufacturers are scrambling to introduce new electric models and shift inventory away from gas-powered cars. Eighteen of the twenty largest car manufacturers representing 90% of global new vehicle sales have committed to expanding their electric offerings...

Planning and project management are very old business functions, but they are undergoing a rapid change thanks to how advances in data science enable organizations to effectively manage uncertainty. University of Virginia Darden School of Business Professor Yael Grushka-Cockayne and the Batten Institute’s Sean Carr discuss how new tools in data science, AI, machine learning and harnessing the wisdom of the crowd have revolutionized...

Accounting measures can help boards and investors answer some very important questions about the performance, integrity and compensation of CEOs in surprising ways. Professor Shane Dikolli at the University of Virginia Darden School of Business has used analytical modeling and empirical analysis to evaluate CEOs for much of his career, and he and the Batten Institute’s Sean Carr discuss why the insights hidde...

Our lives have become an open book to the companies collecting our data, and marketers are becoming increasingly sophisticated at using that data to compel us to buy their products and services. But we’re entering a new phase of the digital marketing revolution. The artificial intelligence age. University of Virginia Darden School of Business Professor Raj Venkatesan discusses his book, The AI Marketing Canvas: A Five Stage Roadmap...

The world has been captivated by the stunning collapse of Theranos and its supposedly wunderkind founder Elizabeth Holmes, who now faces trial for fraud. University of Virginia Darden School of Business Professor Jared Harris worked with Theranos whistleblower Tyler Shultz to develop a series of cases that reveal how the advanced nature of the technology allowed the ruse to go on so long and the high cost Shultz paid for his part b...

The glass ceiling exists around the world. From the U.S. to India, women work harder to get a foot in the door, a seat at the table or a place at the top of established businesses. But what about women who want to start their own businesses? As University of Virginia Darden School of Business Professor Gaurav Chiplunkar discusses in this Ideas to Action podcast with the Batten Institute’s Sean Carr, the barriers they face might be ...

Electric vehicles are everywhere. Renewable energy like solar and wind, too. The U.S. is back in the Paris Climate Accord. Progress to stop climate change has come so far, yet still has a long way to go and the road from here only gets harder. Professor Mike Lenox and Senior Researcher Becky Duff at the University of Virginia Darden School of Business talk with the Batten Institute’s Sean Carr about their new book on what it will t...

The future of work is changing, whether you’re ready or not. But getting ready is no simple task. Who can you trust to teach the new skills you’ll need? How much should you pay? What’s more important: credentials or knowledge? University of Virginia Darden School of Business Dean Scott Beardsley has spent the last six years honing the School’s strategy to serve the needs of the next generation of business leaders, and he joins Dard...

New year, new you? Flipping the calendar has become a cliché for goals, resolutions, intentions and self-improvement. Those good intentions fail all too often, not out of desire but out of an inability to change or adapt. Humans struggle with change, and the stakes of that limitation are getting higher as the world enters an era of massive technological disruption and the coronavirus pandemic challenges our way of life. University ...

The Trump Administration is on the way out. The Biden Administration is on the way in. And amid the transition, the largest wave yet of the coronavirus pandemic is resulting in new restrictions in the United States and around the world. It’s a pivotal moment for the U.S. and global economies, and the U.S. Federal Reserve holds a key position of influence. University of Virginia Darden School of Business Professor Frank Warnock, a f...

Have you ever shown up to a meeting thinking you’ve got great ideas, piercing insights and the motivation to make a positive impact, only to discover the decisions you thought were still on the table have already been made? You’re left wondering if you were the only person who didn’t know. How did that happen? The play Hamilton popularized the phrase “the room where it happens,” which speaks to a very real unwritten playbook for po...

Eliminating discrimination from customer service has been historically difficult, even for organizations with stellar service reputations. Is there a way for companies to better identify their breakdowns and eliminate discrimination from the fast food drive through to the hotel lobby? University of Virginia Darden School of Business Professor Tami Kim joins the Batten Institute’s Sean Carr to discuss how her research proved discrim...