InboundBuzz - Inbound Marketing Podcast
Inbound Marketing Mastery at it’s finest. InboundBuzz is practical, non-nonsense podcast on the latest Digital and Inbound Marketing tips, tool & tactics you need to achieve Inbound Mastery. Get your weekly buzz of all things Inbound & Digital Marketing from someone actually living and breathing Digital 24/7. InboundBuzz is presented by Moby Siddique, a 10 year Digital Marketing Strategist & co-founder of redpandas.com.au
Episodes
In this episode we cover the biggest problems with HubSpot including lead gen, marketing contacts and the cost!
In this episode, we explore the essential growth markers every business should track, including traffic to leads, lead to sale conversion, ROI per channel, customer lifetime value, and more. Using the OKR framework, you'll learn how to identify what's holding your growth back and where to focus for real impact. Stay tuned and catch more episodes for practical insights to help you scale with confidence.
In this episode, we break down Google's AI Overviews, their impact on SEO, and how to rank for them with smart content strategies. Tune in for more insights!
In this episode, discover how to use the Storybrand process on your website to simplify your message and make your customer the hero. This, along with our blog strategy that we're sharing in this podcast, helped one of our clients grow their traffic from 2.5K to 11.2K sessions in 9 months!
In this episode, learn from CEO Richard Wynn on how to be a leader at the highest level. Richard discusses the power of peer support and accountability through CEOi, shares transformative insights, and offers advice for aspiring leaders. Tune in for a deep dive into navigating executive challenges and preparing for 2025.
In this video, we’ll share three actionable tips to level up your sales process. First, learn how to use AI tools like Fathom and Avoma to analyze call recordings and gather valuable insights. Next, discover how ChatGPT-4 can simulate roleplay scenarios to sharpen your sales conversations and explore the power of CRM platform. Tune in to learn how these AI tools can help you close deals faster and more effectively!
In this episode, we dive into how AI can transform your marketing efforts. Learn actionable tips on using AI for smarter content creation, improved customer engagement, and maximising your ROI. Discover how tools like ChatGPT can boost productivity and efficiency, making your marketing campaigns more successful. Tune in to learn how to leverage AI for smarter marketing!
In this episode, we reveal how to boost conversions by focusing your message on customer needs. Discover the secrets to creating a customer-centered “About Us” page, using self-assessment tools for lead capture, and leveraging videos and heatmaps to guide prospects. Streamline your marketing for real results!
In this episode, we explore the fundamentals of a perfect discovery call, focusing on agenda setting, information gathering, and guiding prospects to next steps. Discover effective questions to uncover client needs and how to use HubSpot playbooks to enhance your process. Tune in for tips to elevate your client conversations!
In this video, we dive into how Breeze AI from HubSpot can streamline your business. Learn how it enhances automation, improves insights, and boosts user experience with tools like multi-step forms. Discover how Breeze AI can simplify customer support, content creation, and overall business operations. Check it out to see the difference it can make.
In this episode, we explore Pizza Hut UAE's viral TikTok challenge, "Pay With Your Trend," where consumers can earn a free My Box meal by creating a video featuring a popular TikTok trend and tagging the brand. We also cover the latest YouTube Shorts update, which introduces custom thumbnails, giving creators a new way to boost click-through rates. Additionally, we discuss the upcoming AI legislation in Australia and the importance...
Discover Google’s latest AI image generator, Imagen 3! With just a Google account, you can create stunning, detailed images like never before. Plus, in this episode, we dive into how to refresh your Customer Journey Map (CJM) to avoid missed deals and strengthen follow-ups. Learn how to use 1:1 videos, HubSpot Playbooks, and post-deal strategies like reviews and upsells to boost your sales process.
Subscribe for AI insights and sa...
In this episode of Inboundbuzz, we explore key marketing and tech trends, including a controversial Olympic campaign that grabbed attention, OpenAI's latest AI detection tool, and Dupdub AI, a powerful content creation tool. We also share strategies on how to effectively use podcasts to enhance your brand's reach and engagement.
Tune in for more insights!
In this episode, we explore Jake Paul's genius yet controversial use of AI deepfakes in marketing, raising ethical questions about the future of AI. We also dive into OpenAI's new SearchGPT, which could redefine search engines by combining AI with search, possibly challenging Google. Lastly, we cover Apple's expanded 30% fee on Facebook and Instagram ads and share tips on how to avoid this extra cost. Tune in for the latest in tech...
In this episode, we discuss ads coming to Threads, now with 175 million users, as X loses ad revenue. Meta leverages its $135 billion ad expertise on Threads. TikTok launches Whee, a new image-sharing app for friends, following Notes earlier this year. Instagram shares top Reels tips focusing on engagement and trends. We highlight the need for innovation, covering the "Seller-Free" economy, AI-powered sales automation, and content ...
In this episode, they discuss the recently concluded Google June 2024 spam update and its impact on website rankings. If you've seen changes in your rankings, this update could be the reason. They dive into how some websites thrived while others took a hit, highlighting the demise of auto-generated programmatic SEO, particularly for Zoominfo.
They also credit Gaetano Nino DiNardi for an insightful image illustrating this. Plus, th...
In this episode, Moby and Semih explore Apple's leap into AI with Siri's integration of ChatGPT, dubbed "Apple Intelligence." Despite Siri trailing behind Google Home and Alexa, this update promises improved functionality like retrieving flight details from emails and extracting data from images to fill forms.
They also discuss a study revealing that 46% of Gen Z prefers social media over Google for search, turning to TikTok and ...
In this episode, Moby and Semih explore TikTok's new management platform, TikTok Studio, which allows creators to manage their presence with tools like auto caption and photo editor, potentially making TikTok more like YouTube. They also dive into Walmart's launch of Walmart Realm, an immersive online shopping platform that uses Apple Vision Pro for a virtual shopping experience from home. PayPal is making headlines with a new adve...
In this episode, we explore the launch of ChatGPT 4o, a groundbreaking model that processes text, audio, image, and video inputs, responding to audio inputs in as little as 232 milliseconds, similar to human conversation speed. We delve into effective sales call strategies, particularly handling discount requests by understanding the customer's commitment and reasons for choosing your service.
Additionally, we discuss highlight...
In this episode, learn how to master cybersecurity sales with CRTB (Criteria, Requirements, Timing, and Budget) and Success Factors (SFs) to effectively address client objections and demonstrate value. This video covers handling common pricing objections, understanding client expectations, and comparing your offering with competitors. Watch a roleplay example where a client’s SFs include prompt responses, local service, and high-qu...
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