Livabl Launch
Real estate doesn’t just shape skylines — it transforms how we live, work, and connect. Across North America, cities are evolving at a breakneck pace, driven by bold developments, cultural shifts, and economic momentum. It’s a critical moment for the built world — and chances are, you’ve got questions. Livabl Launch is your inside track into the forces reshaping real estate and urban development across the continent. Whether you’re a rising industry pro, a seasoned investor, fascinated by how cities come to life, or looking for your first home this podcast is for you. From behind-the-scenes insights on major projects to conversations with the people changing our streetscapes, we leave no blueprint unturned. Join host Matthew Slutsky as he dives into what’s launching, how it’s happening, and the visionaries driving the transformation of North America’s urban future.
Episodes
This episode dives deep into how purpose, brand, and full-funnel strategy shape success in homebuilder marketing. Jordan Mair and Salena Halabi explain ZGM’s “humanity plus technology” philosophy and how their Full Funnel Formula, covering awareness, consideration, and conversion, drives 30–40% more leads by blending emotional storytelling with analytical precision.
They unpack how builders can differentiate corporate and community...
In this episode of Livabl Launch, Matthew Slutsky sits down with Riz Dhanji, Founder and President of RAD Marketing, to talk about everything from Elton John buying at King Toronto to the state of Canada’s pre-construction market. Riz shares the fascinating story behind Elton’s purchase, underscoring the architectural significance of King Toronto and what it means for the city.
The conversation dives into today’s challenging housin...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Richard Witt, Principal at BDP Quadrangle and one of Canada’s most respected architectural voices. With a career spanning continents and a portfolio that pushes the boundaries of design, Richard offers a candid look at how architecture shapes the way we live, work, and experience our cities.
From award-winning adaptive reuse projects like 80 Atlantic to the desig...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Barbara Lawlor, CEO and Partner at Baker Real Estate — one of the most recognized names in new home and pre-construction sales.
Today's episode is sponsored by: - Vancouver Dealmakers, here: https://dealmakers.builderonline.com/events/vancouver; and, - Elevate, The Art of Highrise Living, here: https://elevate.livabl.com/
Together, they explore how...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Hugh Heron, President of Heathwood Homes and a legendary figure in Canadian homebuilding. With over four decades in the industry and more than 20,000 homes built, Hugh offers candid insights on the current housing market, what’s holding it back, and how both government and industry can work together to restore balance.
Hugh explains why now is actually a great ti...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Lianne McOuat, EVP of Strategy & Creative at McOuat Partnership — one of North America’s leading real estate marketing agencies. With three decades of experience launching iconic communities across Canada and the U.S., Lianne shares an insider’s perspective on what really goes into bringing a new home project to life.
We dive into:
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Growing up in a famil...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Linda Mitchell Young, a legend in real estate marketing and sales, to unpack the fundamentals of smart building design and planning.
From the often-overlooked role of demising walls to the power of emotional storytelling and unit mix strategy, Linda shares the secrets behind creating communities that actually sell. They explore common planning mistakes developer...
In this episode of Livabl Launch, Matthew Slutsky sits down with Gianpiero Pugliese, founding principal of AUDAX, to explore his bold philosophy of Human Architecture — design that serves the people who inhabit it.
Gianpiero shares his 6 Axioms of Architecture, dives into the value of flexibility, timelessness, and beauty in built form, and offers a rare peek into his own stunning live/work space. From personal stories to city-buil...
In this episode of Livabl Launch, Matthew sits down with Gary Switzer, the award-winning founder and CEO of MOD Developments, to talk about what it really means to build a city. We dive into his move to living in a condo, his early days in architecture and planning, his transition into development, and what inspired him to create some of Toronto’s most iconic buildings.
Gary shares how European city-building has influenced his work...
Join Matt and Tim as they chat all things renderings, design, and social media sales.
Join Matt and Justin as they explore the future state of home building in the province, including the potential for online buying and the importance of physical sales centers. They also discuss the transformation of Calgary's economy and current trends in the luxury home segment, including the growing demand for secondary suites and changing demographics of homebuyers.
Tune in as Cara and Matt chat all things real estate investment – from Calgary’s hot market to some of the challenges facing investors and developers in Ontario.
Founded in 1984, Daniels Corporation sets itself apart by prioritizing people and sustainability in urban development. Join Matt as he chats with COO Jake Cohen about all things branding, diversification and financing in Toronto's real estate industry.
What if Torontonians saw condos as livable, sustainable long-term homes? What if the word 'end user' didn't strike fear into the hearts of developers anymore? What's the difference between selling a promise versus selling a product?
Pouyan Safapour, president and co-founder of Devron Developments wants to change Toronto's condo industry from the ground up, ensuring responsible building that strengthens communities becomes the new ...
Rob is an expert placemaker, so who better to ask about what the future of liveable, connected communities look like?
Join Matt and Rob as they chat all things new launches, community-building and the art of placemaking.
The latest episode of the Livabl Launch Podcast features an exclusive interview with Stephanie Lane, Vice President, Sales & Marketing at Geranium.
Stephanie’s sales and marketing experience has led to sell-out success of numerous high- and low-rise residential communities across Ontario, totalling over $2 billion in sales revenue.
Tune in to listen to Stephanie and Matt chat about everything from market trends to whether you s...
What's happening with those 1.5 million homes we're supposed to build by 2031? What about condo unit sizes? Are our homes getting smaller?
Matthew Slutsky asks Pauline Lierman of Zonda Urban for answers in the latest episode of the Livabl Launch podcast.
The latest episode of the Livabl Launch podcast features an enlightening chat with Jeremiah Shamess, founder of Colliers Private Capital Investment Group.
Join host Matthew Slutsky while he chats with Jeremy Gladstone, principal of Gladstone Media, about everything from artistry in branding to what a typical condo launch looks like.
Greg Zayadi has over two decades of real estate experience working with industry-leading brands. Today, he’s president of rennie, a full-service real estate company in Western Canada that aims to put thoughtfulness back into real estate.
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