Ep. 17 Menina Fortunato-This Mom Sure Can Pivot

Menina Fortunato, founder of MENINA ENTERTAINMENT, has been in the dance industry for 3 decades and maintains a hectic schedule working both in front and behind the camera, owning multiple dance businesses, traveling the world while juggling being a wife and mother of 3.

Ep. 17-Menina Fortunato - This Mom Sure Can Pivot.

1:53 – In 2016 we moved back to Canada to raise our family.

3:40 – Before having children, I used to tour with Earth Wind & Fire, Rain, Luis Miguel, and others. I toured until I was four and a half months pregnant.

4:53 – I always knew a dance mom in the city that I was touring in to help with babysitting.

5:53 – Every summer I would travel to L.A. with my kids to run The Hollywood Summer Tour.

7:03 – Going to work was a vacation, I had all this me time.

8:08 – I love my work; I love what I do. I have never had a regular 9-5 job my entire life. I have evolved my entire career around dance and had to pivot a lot.

9:12 – During the pandemic, my events business which was my main bread and butter completely stopped overnight. Had to pivot again.

10:17 – I did my first online event over the summer and live streamed in L.A., Vegas, and London while I was in Vancouver.

12:05 – I was stuck at home, and I needed to get back in shape, so I turned that into something.

13:13 – I was undercharging and that was a whole thing. It’s hard to know what to charge people online.

14:15 – Mom’s will spend anything on their children but not when it comes to themselves.

16:00 – I started a whole library of videos that moms can watch on their time and added nutrition, chef, mindset.

16:50 – I hired a business coach that specializes in high ticket sales, it was a big investment.

18:40 – On Demand is pre-recorded lessons that they do on their time. Plus, I had weekly accountability coaching. I also added nutrition, mindset,

19:40 – Social Media Marketing is where I found most of my clients; MOM groups in Facebook are where a majority came from.

21:00 – To create each video I used my iPhone, ring light, lavalier mic plugged into computer separately, edited and overlayed video, sound, and music in final cut, using royalty free music.

24:21 – How do you know when to invest and how much to invest? If you want to make a lot of money, you need to invest in yourself and expand your mind. 

26:52 – Arman Sheffey from high ticket coaching helped Menina pivot again. 

32:30 – Instead of throwing spaghetti at the wall, find someone who has done it and short cut your success rate.

39:00 – I took the framework that I learned from my coach, pitched a 6-month mentorship program to dive deep with dancers and creating a career for them.

41:00 – How do you pick just one of your products to promote and be known for?

43:50 – Instead of focusing on high volume of sales, have less clients at a higher ticket and really nurture them.  They get better results and refer a friend, everyone wins.

49:05 – I think I am on to something here. I started the Hollywood Sumer Tour in 2006 and I still love it, but I have created something better for my lifestyle as a mom.

52:00 - I felt like I was a jack of all trades and a master of none. Now that I am focused, I can connect the right people to help serve my clients.

 

Find Menina at the following links:

https://www.instagram.com/meninafortunato

https://www.facebook.com/meninafortunato

https://www.youtube.com/meninaf

www.meninae