Unique Selling Propositions can be copied. The Dodge Caravan, for example, was duplicated by Ford and Chevy just months after the Caravan release. Coors Light had a competitor the very next year after claiming they were the only Cold Filtered beer. Volvo's safety features were made mandatory and were no longer unique to them.
So, what can you say that will resonate and keep you from being copied?
The Professor, Jeff Sexton, takes you past your Benefits and Features, and gets you into Your Story - the only thing that can never be duplicated by your competitor.
For Local Business Growth, forming a bond with your customer so you are Thought of First and Liked The Most makes you chosen before you are needed, and allows you better margins on your offerings so you can take better care of your team, who in turn take better care of your client.
Even the slightest connection is better than no connection, and you'll be chosen before they go to the almighty search engine.
Form a connection, get chosen. Professor Sexton tells you how.
If you'd like to know more, get a complimentary 90 Minute Primer Meeting at PrimedIncome.com
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