Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "January 2025 State of Marketing for Roofers." In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year ahead, we provide practical insights to help you adjust your strategy, maximize your ad spend, and stay ahead in a constantly changing market. Tune in for actionable tips to drive business growth and navigate the evolving marketing landscape.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:29] - Intro
[00:30 - 03:43] - Marketing Shifts Every Roofer Needs to Know — January 2025 Edition
[03:44 - 05:57] - Post-Holiday Marketing Costs: How Roofers Can Maximize ROI in 2025
[05:58 - 07:58] - Roofing Leads Start on Google: How to Stay Ahead as AI Evolves
[07:59 - 09:48] - Ad Spend Strategy for Roofers: Why 5-10% of Revenue Is the Sweet Spot
[09:49 - 11:17] - AI for Roofers: Why ChatGPT and Other Tools Are Game-Changers
[11:18 - 15:38] - AI in Action: AI Voice Assistant Demo for Roofing Sales
[15:39 - 17:40] - AI Demo Part 2: How Chatbots Can Handle Roofing Lead Follow-Ups
[17:41 - 20:03] - Episode Wrap-Up & Biggest Takeaways
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.