S.O.B. (Small Owned Business) Marketing

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing.

This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using.

Know a marketing resource we didn’t mention? Share it with us in the comments or on social media!

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This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing our biggest red flags that we see in marketing. These common mistakes could be hurting your small business more than you think.

Join us as we discuss why each of these red flags are problems, how to avoid them, ...

Not all marketing advice out there is good.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing bad marketing advice we found on Reddit.

Join us as we share the worst marketing advice we found, what makes it bad, and what you should do INSTEAD of following these crazy tips.

Have you heard some crazy marketing advice? Or have an opinion on a tip we shared in this episode? Let us know in the com...

Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store).

In this episode of the S.O.B. Marketing podcast, we talk with special guest Gretchen (Crafted From Faith) about the differences (and similarities) between retail marketing and marketing at craft fairs and vendor markets. Understanding what works best for each situation will help you reach your target audi...

Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts.

We explore marketing scenarios that a small business may face, such as choosing between mastering one social media platform or spreading efforts across multiple, slow growth versus going viral, and the effectiveness of influencer marketing versus building a loyal community...

As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation?

In this week’s episode of the S.O.B. Marketing podcast, Vivian and I are talking about what brand reputation is, why it’s important for your small business, and how you can go about managing it for your brand. We want all you S.O.B.s to have a strong brand reputation - so check out this episode and go be the BEST S.O.B....

Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking about our basic blueprint for participating in markets and craft fairs. We list 5 simple steps to keep in mind when deciding and setti...

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer?

This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and import...

You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out!

We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this.

If you have another marketing initiative you want us to test out - let us know! Leave ...

We've made it to 100 episodes of this podcast!!! 💯🎉

Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners.

This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this podcast that we LOVE, why we love the episodes, AND why you should go listen if you haven't yet.

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If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you.

Marketing is so much more than social media, and there are so many effective strategies to help you grow your small business - both free and paid. 

Vivian and I talk about different marketing strategies and initiatives that can help your small business grow - that do not involve soc...

Our hearts go out to everyone impacted by the fires in Los Angeles and California.

This week's episode of the S.O.B. (small owned business) Marketing podcast is focused on resources for those affected, and how others can help. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need.

Know of a resource or a way to help that we did not mention in this video? Leave a ...

This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours.

While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call.

Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future. 

Vivian and I talk about reframing your relationship wit...

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.)

With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust.

In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of...

What is your small business’s guiding star for 2025?

Mission and vision statements are regularly overlooked by businesses big and small, but they are key to success. 

In this episode of the Small Owned Business (S.O.B.) Marketing podcast we discuss mission and vision statements, what they are, and why they are important for small business success.

Now is the perfect time to create a mission and vision for your small business! And i...

Happy New Year S.O.B.s! 🎉

This week we are discussing marketing trends we suspect will become big in 2025. If your resolution for 2025 is to take your marketing to the next level then this episode is for you.

From social commerce to experiential shopping - join us as we do a deep dive into each marketing trend and why we believe it'll be important for small businesses in 2025.

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶�...

It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane.

We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who kn...

Ready to level up your marketing game in 2025?

 In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business owner needs to crush their goals this year! From simplifying your social media to automating your email marketing (hello, more free time 🙌), we’ve got the insider scoop on the tools that will make running your business smoother than ever.

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Happy Holidays, small business owners!

 This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas.

We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business is on the right track.

 𝘕𝘦𝘦𝘥 ...