Social Media Made Simple

In this episode...

"Why are so many brands a hot mess at social media when it comes to explaining their messaging, their services, their products? Typically, it's because they've always focused on themselves." Eloise Leeson-Smith, a linguist and communication expert, discusses the importance of effective communication in social media. She emphasizes the need for businesses to focus on their audience and avoid self-centered messagi...

In this episode, we're diving into content marketing. Joining us is Jakub Grajcar, the Content Marketing Manager at ZenPilot, a consulting firm known for helping agencies streamline their project management and stop the endless tool-hopping. He's not just about marketing, though; Jukub is a passionate public speaker and a musician, playing bass in a metal band.

On this episode's agenda, we've got topics such as:

📌 How to develop...

This month's episode is all about building and managing a community, and we're talking about it with Michele Evans. So tune in if you want to grow or build a thriving community for your business! Introducing our guest in her own words: "Navigating through the realms of Community Management, Customer Success, Onboarding, and Operations, I've cultivated a talent for weaving connections across diverse spots and industries. I infuse ...

If you missed all the social media trends reports for 2024, worry not! In this podcast episode, we've invited Annie-Mai Hodge from Girl Power Marketing, to talk about her prediction for what's this year gonna be like.

Listen to the episode to learn about the latest trends and how to match them with staying authentic.

P.S. You can find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

Another month, another episode!  This one is a kind of Christmas special with Eliza Grycner, Product Marketing Manager, and Anna Smaruj, Content Executive & Senior Social Media Specialist from NapoleonCat, talking about everything AI!

So will AI take your job? Well, listen to find out.

Grab a cup, make yourself comfortable, and enjoy the episode!

P.S. As always, if you want tips for navigating the world of social media on our ...

Welcome to another episode of "Social Media Made Simple"!

Today, our guest, Marcos Bravo, founder of The Waterlemon, and a marketing, brand, and communications expert with over two decades of experience, will talk with us about the role of social media in shaping company branding.

Marcos has worked with renowned companies like LiveChat, Piktochart, and Techland. Currently, he leads his video content agency, The Waterlemon. 

In th...

Welcome to "Social Media Made Simple," the podcast that demystifies the complex world of social media management. Today, joining us is Ola, Customer Experience Manager at NapoleonCat, a leading social media management platform. 

We will talk about transforming feedback into features, gathering client insights, and the life of a Customer Experience Manager in a growing SaaS company. 

Grab a cup, make yourself comfortable, and en...

In today's episode of "Social Media Made Simple," we discuss customer service on various social media platforms. As social media continues to evolve, it's not just about posting content anymore. It's about creating a dialogue, building relationships, and providing value to your audience. And one of the best ways to do that is through top-notch customer service.

Tune in to learn what it takes to provide excellent customer service ...

In this episode of "Social Media Made Simple," we dive into customer service channels integration and interdepartmental collaboration for improved customer service. We shed light on the significance of customer service on social media platforms and explore various customer service channels, their unique pros and cons, and how they can be utilized effectively.

Furthermore, we delve into the vital process of integrating customer serv...

In this episode of "Social Media Made Simple," we navigate the complex landscape of managing demanding customers, handling negative comments, and controlling social media crises. We examine the various categories of challenging clients, offering practical tactics to maintain professionalism and uphold your brand's online reputation.

Taking a deep dive into the realm of social media crises, we present early warning signs and the cru...

In this episode of "Social Media Made Simple," we discuss how tracking brand mentions, industry trends, and sentiment analysis can enhance a brand's actions. Moreover, we examine how social listening can play a pivotal role in crisis management, giving you the upper hand in identifying potential issues and activating crisis strategies proactively.

We also take a closer look at how tools like NapoleonCat can provide comprehensive in...

This episode of Social Mede Simple is all about teams! Keep listening if you want to discover effective team management strategies for social media content moderation and customer service. You'll also learn what are the best communication channels, how to set clear expectations, provide comprehensive training, and offer ongoing support for your team. Since this episode is packed with valuable information, we'll also talk about how ...

In this episode of "Social Media Made Simple," we delve into the intricacies of developing an effective social media customer service strategy and measuring its success. We discuss setting goals, selecting appropriate platforms, establishing a consistent brand voice, and developing guidelines for your team.

Additionally, we cover how to measure the effectiveness of your strategy through key performance indicators and the importance...

In this episode of "Social Media Made Simple," we delve into content moderation rules on major platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube. We explore the similarities and differences in their approaches to maintaining safe, respectful, and inclusive online spaces.

We also uncover the complexities of content moderation in today's ever-changing digital landscape. Moreover, this episode also highligh...

In the first episode of Social Media Made Simple, we’ll introduce you to the world of customer service and content moderation in social media. Highlighting the unique challenges professionals face in managing multiple platforms, monitoring millions of daily interactions, and adapting to the constantly changing landscape.

You’ll learn what tone of voice will be best for your brand, why personalization is crucial in customer care, an...