Episode Transcript
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(00:00):
if you've been in any sort of personaldevelopment space or you've worked with
(00:04):
a coach You've likely at some point heardof the answers are inside of you And it
sometimes can feel like more of a bumpersticker than a way of moving through life.
But it actually is true.
I don't know.
(00:38):
Welcome to super entrepreneurs podcast.
Today we have with usLuisa Fernanda Molano.
I love that last name, Milano.
I think there was a Hollywood actress too,back in the nineties, they used to come.
Anyways, she is the founder of Herlocity.
Pretty cool name.
A global community that blends purposewith growth so home to me Helping women
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not just succeed but thrive as leaderswith over 15 years of experience working
with high level companies lisa has aunique way of combining strategy with
personal growth to help Entrepreneursbuild businesses that align with
their values and bring them joy.
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She's also the co author of an awardwinning children's book, which is
just another example of how she'sempowering the next generation.
So if you're ready to hear somefresh ideas, let's welcome Luisa.
Thank you for coming on our show.
Thank you so much.
That was the most incredible introduction.
(01:47):
Thank you so much.
It's my honor.
It's my honor because we startedchatting and I sense your energy
and I'm excited to speak to you.
But other than that I'm alwayshappy to come in front of another
human being because I know justhow super and how special you are.
Thank you.
Likewise.
Takes one to know one friend.
(02:07):
Yeah.
Thank you.
Very cool name.
And it actually paints a veryclear picture clear enough when
someone hears that and knowingwhat you do by aligning purpose.
And I know we touched upon purposebefore we started recording.
And I know your idea is around, scaling,helping entrepreneurs scale with
(02:30):
purpose, especially women entrepreneur.
They feel like they want tostick to their values but at the
same time grow their business.
Can you share with us how youhelp them connect or reconnect to
that deeper sense of who they are?
Because I believe, firstly, Ibelieve the purpose is directly
(02:52):
linked to who you truly are.
It's already there.
It's just sitting there justwaiting for you to discover it.
If you can calm the mind enough, youwill start getting those pointers and
those indicators for you to realize whatthat purpose is but can you share what
you do to help them reconnect with thatdeeper purpose while, Like you mentioned,
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continuing that growth trajectory.
Yeah.
I love that when you first startedtalking about it, you said connect.
Or reconnect and then two thoughts lateryou said because we actually know and
I want to pull on that thread becauseit's so Please True if you've been in
(03:36):
any sort of personal development spaceor you've worked with a coach You've
likely at some point heard of the answersare inside of you And it sometimes
can feel like more of a bumper stickerthan a way of moving through life.
But it actually is true.
It's like cheesy, but it is true.
(03:59):
And the last almost decade of mylife now, I have not just gone to
the mat to pressure test that formyself again and again and again.
But I've had the joy ofdoing that with my clients.
And because of how impactful it was in thelives of my one on one clients, I said,
(04:22):
I've got to take this work and bring it tomore people, which is one of the reasons
why I launched Herlocity is a space ina place outside of social media and the
algorithm and ads where women can comeand play and explore what it's like to.
(04:42):
Build a purposeful, profitable, stressfree business and prove to themselves
and to the world that, yeah, youcan have your cake and eat it too.
You can have purpose and profit.
Two things can coexist.
And in my work, I've seen that when youlead with purpose, you profit with joy.
(05:10):
And there's a, an interplaythat is more art than science.
So you need to, you roll upyour sleeves and you experiment.
It's a practice and a way of movingthrough life that when you're committed
to it, the ROI of that is not justoutwardly great, which is nice.
(05:32):
It's like inwardly,internally, so fulfilling.
And I think that's the one thingI'd go back and tell myself in year
one of business back in 2017 istrust yourself, stay close to your
(05:52):
purpose and know that it's chosen.
It's not something you go out there.
If you were watching me, you'dsee my hands are pushing out.
It's not out there.
Peace.
It's in here.
Yeah, it's in the mirror.
It's in the mirror,
man.
(06:14):
I think we're gonna be best friends.
I don't know if you're up to it, butyeah but this stuff is very special
to me because I come from a I usethis term chaos Anybody that knows me
before my transformations before 2020?
They all said, this guy is lying.
(06:35):
What are you talking about chaos?
They had no chaos, it was just,it was always fun to be around,
blah, blah, blah, all those things.
But I was just masking it very well,and I just covered it up in a way that
I didn't even know, if that makes sense.
So it would pop up when things wouldhappen on the outside, it would
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trigger, could be somebody cut meoff, or someone came in front of me.
We have Tim Hortons in Canada, so someonecame in front of the line, like I was
always waiting for something to go wrong,or something for me to get angry about,
or upset about, or frustrated about,and when anybody said purpose, I was
like what are you talking about purpose?
My purpose is to earn moneyso I could provide for people
(07:15):
that, that's my purpose.
I don't know what the hellyou're talking about purpose.
It was only when I started lookingwithin, which was the most difficult
part, which, By the way, to start thatprocess, I interview a lot of people that
hit it rock bottom and then they justwent 100x bigger than they ever were.
The realization is that theirparadigm shifted, and they're
(07:37):
subconscious for them to create theresults they did, but something had
to happen for them to realize that.
But the beautiful part is, like youmentioned, the people that you work
with, they can get this done anytime.
They don't have to wait forsomething really bad or something
major to happen for that shiftto occur to the focus internally.
(07:58):
You can do it at any time by workingwith people like yourself, is to
start that process to start looking.
That difficult part, usually youneed a mentor to help you, guide you.
To start looking within and you startdoing it Over time the more you do it
the more you start following and fallingin love with it The more you start
realizing you start taking your powerback where you start realizing you don't
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need Anything or anybody because youare Everyone and everything, so it just
is a deeper sense of belonging that youdon't need to force to get to anywhere
anymore because you're already there andyou start operating from that energy.
It shifts the game altogether,
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it does.
It does.
And I remember when I first started myjourney because If you're listening to the
episode right now, Shaheed and I are notbreaking new ground with the word purpose.
You hear it, five different people mayhave five different ways of defining
(09:02):
it, and when you start talking about,I am everything and you are me and I
am you, that's not untrue, but it canthen feel so abstract, that we go, okay,
but what is the next step I can take?
I remember when I first starteddiving into it, all of a sudden
(09:23):
it was this whole new world.
Overwhelming.
Yes.
And I felt a bit paralyzed and Iremember thinking, there's got to be a
simple way for me to navigate this 5Dconsciousness and this 3D consciousness.
Yes.
(09:43):
Yes.
And
the simplest way, there's a capital Yand a lowercase y is how I look at it.
Capital
W Y is why am I running this business?
Why am I doing what I'm doing?
Why do I have this business?
Why does it exist?
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Why do I want to be?
An entrepreneur, why doI want to be a coach?
Why do I want to be a speaker?
Why do I want to be a consultant?
Why do I want to be insert yourtrade or chosen profession?
And then sitting with that less assomething to answer, but more as
something to marinate on like anactive form of play with that thought.
(10:34):
And it surfaces because like you saidearlier, it's already inside of us.
But we go and think that we needto excavate internally the way we
analyze and process rationally.
In the, in conversations and inbusiness and you think of market
(10:56):
research and developing a productor it's so logical and it's not the
rules of the game in the inner world.
My fingers are in air quotes aredifferent than they are here.
So all you need to do.
Me, all I would do is justgo, why am I doing this?
(11:17):
Capital W Y and then lower case w HY. Why am I doing this social post?
Like in a very micro sense.
Why.
Each micro action.
Yes.
Why am I going to dinner with Shahid?
Or why am I going tothis networking event?
Because we can get socaught up in the do do.
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And that subtle.
Such a great point.
That subtle question, that gentle,that we don't even need to answer.
Just the asking of it raises newawareness that creates almost a compass.
And then we go, Oh, I want to go to thatnetworking event because I'm up to X,
(12:02):
Y, Z, and I'd love to find one or twopeople who may be up to something similar
and I can brainstorm or soundboard orI'm looking to join a mastermind and I'm
going to talk to three people and askthem what their favorite mastermind was.
And so the thinking, the awarenessstarts to flow from there.
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Because I think what keeps.
People from stepping into and discoveringtheir purpose more of the time, Shahid, is
that we're terrified of asking a questionwithout not knowing the answer right away.
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We want answers.
We want to solve.
We want a solution.
We want to, especially as entrepreneurs,we're like, it's why we are what we are.
We challenge status quo.
We push back.
We bait barriers.
We punch through paradigms.
We don't make very good employees.
Maybe that was just me.
And we push The limit, and so togo, why do I want that product,
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or why am I an entrepreneur?
We suddenly feel like we need to havean answer, versus just marinating,
and then seeing what comes up.
Yeah, Luisa.
Said.
The educated mind, the consciousmind the analytical version which we
(13:30):
have completely invested most of ourattention to read, remember, repeat
that structure is part of us and we'realways looking for answers, but when
we're looking internally, the Peace.
is that it's almost impossible totry to figure out intellectually, it
requires some time spent internallywithout that judgment, without that
(13:56):
type of analytical view, it was justbeing, we're just internally, Finding
that, that comfort, that completeness,and then facing the world from that
place and the actions you take.
And I really like what you said aboutthe micro action because they're
everything because people are sofocused on, especially entrepreneurs
(14:19):
on their current results is.
Their energy is going on.
For example, if there are 10, 000 amonth mark, they want to go to 12,
000 a month to pay for that additionalvehicle, whatever the case may be,
so that's all their focus.
That's their energy.
I got to do this.
I got to make this happen.
But I find that's that pressure.
(14:40):
We put on ourselves.
It kind of moves that away from itdoesn't attract us closer to it.
When we feel that completenessand that focus in the present
moment, that action will completefade in that level of energy.
And when we take that action, it couldbe very simple as when you Pay for your
gas, when you're paying for the gas andyou're giving your card, are you sensing?
(15:03):
And this is really, you got to be,over time self aware, but you could
start doing this immediately iswhen you give that payment, are you.
Feeling are you sensing that moneygo to that person in front of you?
Maybe you know, obviously there's abusiness owner behind all that but he's
still getting a salary, so you see thatmoney going into that person's life.
Do you see their kids eating that food?
(15:24):
Are you part of that flow of that energy?
Whether you release that money or are youthinking that when you release that money?
Are you feeling that it's something you'relosing and you have to replace there's a
lack that's just one example There's manyother aspects of business that we get our
own way energetically, unfortunately, bygoing inwards, the game changes because
(15:46):
now it's not based on all the thingsthat you have to learn necessarily.
Yeah.
You remind me, as you were talkingabout expressing gratitude with Money
of the Japanese practice of Arigatoand this act, have you heard of it?
The act of any time there's anexchange of money the way I've
(16:09):
worked with it is I grew up verysimple beginnings, humble beginnings.
Some might say, I was born to a singlemother in a third world country.
And at two, she and I left Columbiabecause it was no longer safe.
For us to be there.
Yeah.
Yeah.
(16:29):
And I have so many memories of mymother growing up with nine, 10
o'clock at night, balancing hercheckbook to the cents and 10 cents.
And it was like, that was a winbecause she wasn't in the red.
And I always grateful.
(16:51):
I always had food in my tummyand we always had a home.
It was very simple.
So my journey with why I share this money.
Is there's a lot of work thatI've done to have an abundance
Mindset and to see money.
Yeah Flows through people not frompeople and yes a lot and there is
(17:14):
Plenty to go around despite you flipon the news what the news would have
you believe not because I can proveit But because that's how I choose to
show up to life at that frequency andI've seen the ROI Showing up that way.
And so I just, for example, paidfor a brand new custom website.
(17:34):
13, 000. And I realized that I wassitting on the payment, the actual
cha ching moment of hitting buy.
And when I did, there wasa little bit of nerves.
It's 13, 000
For a website.
And I, it's illogical.
Yeah.
I'm like.
Oh, and there's all the, yeah,buts that kept that spin up
(17:57):
capital Y a B a T, right?
Yeah.
But this, yeah, but that, yeah, butit's like a that you talked about
this with Heather in a sense, CEOin your last podcast episode, the
listening to that inner chatter andit was like, what if you get it wrong?
What if you mess it up?
What if the website doesn't look atwhat, if it doesn't give you the ROI
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you want, what if the strategy doesn'twork, blah, blah, blah, blah, blah.
And I went.
And I stopped the whole thing.
And in that moment, I went,stop, breathe, choose.
What do you choose?
And I chose gratitude.
I said, I am so grateful.
This took 10 seconds, friends.
Yeah.
I am so grateful that I have themoney to invest in my business.
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And yes, I can't prove that, that thestrategy and vision that I have will
look exactly the way it's writtenin my business plan right now.
When I have the money, I'm runningthe play, I get to do this and six
months from now, wherever the websiteis, the woman I will have become
(19:03):
on this journey, that plus whereverI go, it's going to be amazing.
I'm going to look back andknow in June and be like,
it may have
not gone exactly the way my brain said.
But it always works out, but most,
most probably it won't workout exactly the way we want.
(19:26):
And that's the beauty of it.
Yeah, barely does.
We could be.
So precise with our plan andunfortunately, we see a lot of
entrepreneurs spend most of thetime planning, and that's where the
issue is as well, where we should belaunching more often than planning.
But anyways, so that whatyou're explaining there is it's
(19:46):
super important for especiallypeople that are in business.
Yeah.
Like a regular person, it'simportant, but for business it's
a different perception altogether.
And the perception is directlylinked to what your belief system
is in your subconscious mind.
Like you mentioned growing up,Especially when it comes to money
(20:08):
is there's always a problem,
and then to make that shift, you needto go on the subconscious level to
make that shift that your thoughtsstart popping up that are different.
Oh, 10, 30, 000.
That's something normal.
And then in six months, maybe thiswebsite created Maybe it didn't go
exactly how you planned, but what if,because of that energy that you put out
(20:32):
there, someone that you really need topartner with to take you to that level
sees that website and something in thatwebsite touched them subconsciously.
Now they are in contact with you.
What if that turns into something sobig that had, it, it completely dwarfed?
You're and this happens a lot.
(20:53):
It could very dwarfs your beautifullydesigned plan, but because
there's some other I like to sayhow the puppet, is the strings.
It's like there's something that movesus in another direction, and it's
completely based on the level of frequencythat we're emitting as a human being.
Are we living in gratitude?
(21:14):
Are we living in lackand anger, frustration?
And based on that, we're moved in thatdirection or moved in that like tuning
in to a to, to a specific channel.
Oh, a hundred percent.
So the best book of 2024,may I share with you Shahid?
Yes, please.
Favorite book of 2024.
I read maybe 15, so I don't have,it's not a ginormous number,
(21:37):
but it's a good chunk of books.
Gap and Gain by Dr. Benjamin Hardy.
The best book of 2024 and easilymy top seven books of all time.
Really?
And it's a new release.
(21:59):
It is.
It is remarkable how a engaging of awriter he is and how simply he unpacks
this phenomenon that humans have oflooking the horizon and our aspirations
and where we're trying to move toward.
(22:20):
And we use that to beat the,you know what out of ourselves.
Today, which slows down the rate at whichwe travel towards our horizon versus look
how far I've come versus last quarter.
I was doing this and thisquarter I'm doing this.
Holy crap.
There's some progress here compared tosix months ago compared to a year ago.
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So maybe I'm not at 50 K in revenue.
I'm at two 50 K in revenue, but last yearI was at 150 K. So that's meaningful.
I'm not quite where I want to be, but I'mmoving towards it and I've come so far.
And it, every time that I'm in thatdynamic that you were describing, is
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there an opportunity for gratitude here?
Or is there lack, scarcity or abundance?
It's, is it living in thegap and what's missing?
Or am I living in the game?
Look how far I've come, what I've learned,what I've done, what I've accomplished.
And that shift, man,
man, it's such a good way to say it,
(23:28):
yeah, no, it's such a good way to say it.
Man.
It's so good.
My daughter was playing the song.
What song was it?
Happy.
Pharrell's, I forgot his last name.
It came many years ago.
So that came on.
I never noticed that song and Iloved that song when it came out.
I was like, I was listening to it.
It just made me feel good.
I never knew what it was talkingabout, but a few days ago, it came
(23:51):
on and I was listening, and I waslistening to what he's saying.
There's no roof, and there's this, andthere's, they talk about abundance, and
he's mixing all this stuff, and happinessis yours to be taken, and all those words
that he was saying, completely touchingme in my heart, I never did before.
Because logically it felt, made me feelgood to my soul when I was hearing it
before, but there was just too noisy.
(24:14):
It was just too much going on, thechaos, that I didn't really understood.
But now it was like, wow, I knowexactly what Pharaoh's talking about.
I know exactly what I'm talking about,like when I step, I sense that happiness
as I step, like I'll, randomly I'lljust do a twist in them all, like I'll
do, like people think I'm crazy, butthe reason I do it is just, I'm just so
(24:34):
frickin happy, and it's not because ofthe outside, and that's what immediately
people think, they're going, this outsideis really good it's just, my inside
is really good, man, that's what, I'vebeen gifted, and I'm gonna take it.
Complete advantage of my gifts andutilize my higher mental faculty
so I could control what penetratesmy subconscious mind, I could
control the outside influences.
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So I take my power back and I livethe way I want to live and produce the
results I want to produce, even thoughthey might You know, shift, but they
will go in the direction where I vibrateand I know I can keep that if I practice
and that's the beauty of it, I was justhaving a chat about a collaboration.
He's a big time.
Animator, 3D animator, and hedoes work for, Hollywood studios
(25:16):
and stuff like that, too.
So he creates animation, very customcartoon storytelling, that's his skill.
And I was telling him about Mindset,and he's a big component of Mindset.
Almost anybody I speak to that has madeit, they have some level of Mindset, the
reason why they got to where they are.
But he was telling me that it's Mindsetis also a strategy if you really look at
(25:41):
it, I was telling you, success is 95%,for example, mindset, 5 percent strategy.
You're saying let's just bring the 5percent too, because even the mindset
itself is a strategy in growth.
It was a different way of thinking of it.
I was talking to a client theother day and my one on one work
(26:03):
is comprised of three dimensions.
There's why, there's how, there's who.
Why, purpose.
We've talked about that.
It's pretty clear, probably how importantpurpose is and how much I value it
as a way of building a business.
And then there's how, whyis great in isolation.
It's not enough.
You need a strategy.
You need the execution.
(26:24):
That's where rubber meets the roadin action, no matter how beautiful
and inspiring your purpose is.
Rubber meets the road inexecution and having a strategy.
Bravely going, I'm goingto market with this.
This is it.
This is my strategy for 2025, but thenwhy and how strategy and execution
plus the purpose that isn't enough.
(26:47):
It's a holistic approach to businessthat includes the who, who do I get
to become along the way of executingthe strategy and taking the actions
and bringing my purpose to life.
And so I was talking to her and wewere talking about this phenomenon
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of she was happy with her strategy,but she thought it needed to change.
And she was like, it's goodand it's been working, but I
think we can make some tweaks.
And I was listening and listeningand something wasn't clicking
and then it clicked and I said,
are you unshakable inwho you are as a leader?
(27:33):
Not as an outcome, like no one wakesup and they're like, I'm unshakable
every single day, 24 seven, becauseunshakability moment to moment choice.
As a result of knowing who you areand committing to showing up as that,
and when you're not that going, okay,how do I get back to being that?
What got in my way?
What limiting belief?
What idea?
(27:53):
What did I allow to knock me offof what I call my center point?
I said, how unshakable are you inyour center point when you get in
the seat of your business every day?
She was like, there's gooddays and there's bad days.
And we went down thattrail and explored that.
(28:14):
And what she came back to seeis that the best strategy in the
world will deliver sub par results.
Without you recognizing and acknowledgingthat there's the human that's doing the
executing and why we know that's true isthat if it were just about a strategy, we
(28:40):
could pick up Richard Branson's biography.
Run the plays he runs, because heputs it all out there and then we
become billionaires, but that's not
how it works.
It's energy.
It's
the who, it's the why, it's thehow, and the blending of the three.
All of that.
Yeah, it's so important what you said,it's such a wonderful way to explain
(29:06):
it because without taking the action,without moving, without having a plan,
without having a strategy, how are yougoing to achieve what you need to achieve?
It's not going to just happen.
And mind you, I've seen someincredible things just happen.
But just be honest.
Like we got, we have a kitchento run and everything along
(29:28):
the way.
Yeah, we need to be, yeah, weneed to be a driving force.
We need to have action.
But when I say that a 95 percent mindset,5 percent strategy is that the strategy.
Always makes itself available to thelevel of where you are energetically.
(29:49):
So if you have the mindset at someoneof success, for example, if you have a
self image of someone that is alreadydoing something great, Regardless of
the outcome, not specific outcome, Ihave, I drive this car and all that.
No, some, someone that youfeel that is already there.
(30:12):
And then you will find when you're at thatfrequency, when you're elevated at that
level, you will see strategies show upthat you seen before, but never acted on.
And we call it the knowing doing gap.
So you'll see these strategies.
But because of that calmness ofmind, you start noticing them.
Because it's mindset,you start noticing them.
(30:34):
And you start seeing, okay, this isexactly what I needed for my business.
For the next step is mindboggling how it happens.
And I go through it all the time.
And the people that we workwith, we see it all the time
is their energy level makes.
The strategies make available and thenyou take action on that because you
believe you have faith and you takethe chance, you do the work, what
(30:58):
is necessary and the work that youdo is so inspired that doesn't feel
like work is just, it's effortless.
Work, right?
It's not something that I feel stressedlike I used to be, it's like I wake up in
the morning, look at my phone the firstthing and I would say all these things.
Oh, my God, I would feel shitty, andnow from that level of energy, you're
just going for that same strategy.
(31:19):
Always knew you.
Oh, everybody knows what to do.
Like you said, that book about,
it's all
available.
It's all pointed out.
Everything is designed for you.
Just follow it.
But it's not that, it'snot the conscious mind.
It's a subconscious, the doingpart of you that makes the results.
But if the mindset, like you mentioned,it has to have that whole, because
(31:39):
if you're just going strategy, thenlike I used to be, I used to be a left
brain center shiny object syndrome,always doing things, always doing,
but it didn't take me anywhere.
But that alignment, when you bringthe mindset, it becomes a foundation.
It passes the time, if the badge if youwant the badge of honor that says busyness
on it, it certainly passes the time.
(32:02):
But that was also my paradigm, mydad always told us growing up,
he said that you have to be busy.
You have to be out, work everyone.
But he didn't know that there'sthis other aspect and you'll see
a lot of gurus online, all of themtalking about hustle and all do this.
And they're not talking aboutwhat is their energy level?
What what is in their paradigm?
What is the belief system thatthey think that is possible for
(32:24):
them for, preaching that action,
Because a lot of them don't knowwhat they did because they shifted
something in their subconscious mind.
But what I like to do is whenyou go to the source and you make
changes there, Life in businessbecomes easier because, like you
mentioned, that alignment takes place,
(32:44):
?It was great having you.
You're providing valueto entrepreneurship.
It's so needed.
And, obviously we can scream about thisall day long, but the individual listening
or seeing this, they have to realize thatsomething that they have to make happen.
And if it is, definitely get in touchwith people that can help you do that.
(33:04):
And it's not even what I loveabout having Herlocity as a space
to invite female entrepreneursto explore this is that maybe you
listening to this episode go, wait.
I do have these elements of why, and Ido value the strategy and the execution.
Yeah.
(33:25):
I like KPIs, I like spreadsheets.
I like data, but I know my souldoesn't live in a spreadsheet.
No.
And
so velocity is a space where you cancome and you can learn and grow with
and alongside other like-minded women.
In business, we have strategistsin the community aligned.
To social media, aligned to selling,aligned to human design, which you,
(33:49):
when you step into it, it's not just,Hey, here's a community figure it out.
We have a very intentional onboardingplan that supports all new members in the
first 30 days to be set up for success.
And then there's the community joiningevents and participating and hearing
what others say their challenges,their struggles, their wins often
(34:11):
creates this sense of momentum andinspiration that gets us a little
more connected to ourselves becausewe go, Oh, I'm not in this alone.
I'm like, there are other womenwho want to take a more holistic
approach to business or purpose.
Personal growth strategy and executionfit into the equation and work
(34:35):
That's wonderful.
I love it.
Her locity.
It was great speaking to you today It wasgreat having you on the show sharing your
wisdom your voice I wish you All the best.
The more success you experience,the more you can help others
experience the success.
And the only way to experiencetrue success is helping other
people get what they want.
(34:56):
And that's what you'redoing and great for you.
Definitely keep in touch and let'ssee how we could collaborate and
help in a bigger way together.
100%. Thanks for the great conversation