As AI rapidly develops, it brings with it the risk that firms might be accused of ‘AI-washing’: ‘overselling’ their AI’s capabilities, for example to boost sales or reputation or to raise capital. With attentive regulators and well-funding claimant lawyers, this risk must be managed carefully.
In this episode we define AI-washing and give some emerging examples of it. We look at the key civil and regulatory risks. We draw some lessons from recent and cutting-edge US and UK regulatory and enforcement action. And we finish with practical tips about ways you might address this risk in your own businesses.
This episode features Doug Davison (partner, Washington D.C.), David Thomas (partner, London) and Duncan Campbell (senior associate, London).
For more AI insights visit our webpages on AI and Contentious AI and check out our AI toolkit.
Listen to all episodes in the series on our dedicated webpage.
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