too long; don’t listen

In this episode, you will hear from Michele Nieberding, Director of Product Marketing, who share her journey from sales to product marketing. She dropped some serious knowledge on tracking success in our field, which can be tricky since our impact isn't always easy to measure. Michele emphasized aligning our efforts with company goals and using metrics like pipeline generation and win rates. She also highlighted the power of story...

In this episode, I speak with Elliott Rayner about ways PMMs can use storytelling as a strategic engine in their day to day.

Subscribe to the tl;dl newsletter for real-time updates! Elliot's Background in Sports Marketing (00:01:06)  

Learning from Sports Marketing (00:03:35)  

The Importance of Storytelling (00:05:13)  

Learning Storytelling Skills (00:06:06)  

Psychological Aspects of Storytelling (00:09:04)  

Frameworks in Stor...

In this episode, I speak with Haya Barlas, Head of Product Marketing at JustGiving. Haya shares her diverse career journey, including roles in sales, freelancing, and marketing, and emphasizes the strategic importance of product marketing. She advocates for an insights-led approach, transforming data into actionable insights to drive business success. The discussion highlights the need for collaboration across teams and addresses ...

In this episode, I speak with the CEO and co-founder of TALAB, an app designed to support international students in London. Kazim shares how his own student experience inspired him to create a platform that streamlines essential services like event listings and personal assistance. He discusses the challenges of building TALAB, from skepticism to team-building, and the perseverance needed to succeed.

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This is the second episode of the PMM Talk series, where we only cover PMM stories and learnings. In this episode, I speak with Hattie the PMM about her journey. From building productmarketers.com to having lived the CEO and CMO experiences, Hattie shares everything on this 2nd episode of the PMM Talk series.

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In this episode, we'll dive into the meaning of imposter syndrome, why some people have it and how to combat it. Join me as I deconstruct this topic. Where to find me? Instagram LinkedIn YouTube Newsletter

Introduction to Imposter Syndrome (00:00:12)  

Theoretical Foundations of Imposter Syndrome (00:01:35)  

Self-Diagnosis Checklist (00:03:09)  

Common Experiences of Imposter Syndrome (00:04:26)  

Personal Experiences in the Tech...

In this first episode of the PMM Talk, I speak with Tamara Grominsky, a rockstar product marketer and founder of PMM Camp. Tamara shared her accidental yet inspiring journey into product marketing, starting from her days in publishing to leading roles at Unbounce and Adobe. We dove deep into the essence of product marketing, the magic of storytelling, and the importance of understanding your audience. Tamara also highlighted the si...

In this episode, I chat with Edward, the CEO and co-founder of DryMerge. Edward shares his journey from growing up in Silicon Valley to studying at Yale, and his bold decision to drop out and pursue his startup dreams. He talks about his passion for technology, sparked by building his own gaming computer, and his experiences at tech giants like Amazon, Meta, and Stripe. The conversation highlights the pivotal role of Y Combinator i...

How Did Mehdi Transform His Passion for Technology into a Successful Business in Canada? Tune in to learn more about his journey from Tunisia to Canada. The episode delves into the acquisition of Data Performers (Mehdi's company) by Deloitte, Mehdi's leadership style, and the cultural differences between startups and corporate environments. Mehdi's story underscores the significance of resilience, transparency, and pursuing one's p...

In this episode, I speak with Sasha and Michael, founders of Crunch, an innovative food startup. Listen to this episode to learn more about their founding journey, and get inspired by their story!

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Introd...

In this episode, I speak with Ama, founder of the edtech platform Nova Tuition and host of the podcast "Nova and Boba." Ama shares her journey from tutoring to entrepreneurship, shedding light on the importance of personal development alongside academic success. 

Introduction to the Podcast (00:00:00) Ama's Background (00:01:03) Transition to Startup Tech Media (00:01:34) Ama's Career Path (00:02:16) Identifying Student Needs ...

In this episode, I explore the theme of "dreaming versus executing," sharing stories from three guests: Khulan, who transitioned from international relations to a tech job at Google; Malo, who demonstrated discipline in his quest to swim the English Channel; and Emily, who turned her passion for travel into a career after studying chemical engineering. I focus on the importance of identifying dreams, creating actionable plans, and...

In this episode, Olfa and I discuss strategies for young adults in their 20s to maximize early career success. We emphasize starting young, developing discipline, and aligning actions with personal values. The conversation covers the impact of social norms, managing imposter syndrome, and the importance of authenticity. Olfa shares personal experiences to illustrate these points, stressing that success involves self-discovery and a...

In this episode, I speak with Olfa, Founder of Edusmart, an international educational consulting service company. We discuss the ambitions of students moving abroad, the challenges they face, and how Olfa's company, Edusmart, supports them. We shed light on the importance of expert guidance, particularly in navigating visa requirements and choosing the right academic path. Olfa shares insights on the transformative impact of studyi...

In this podcast episode, I interview Jake, founder of Day One Data, about his career path from studying politics to entering the marketing and data analytics field. Jake recounts his time at Tesco, where he developed an interest in data analytics and transitioned into product management. He later joined Farfetch as a product manager, influenced by his mother and LinkedIn opportunities. Jake emphasizes the value of continuous learn...

In this episode, I speak with Emily (aka 20camels on Instagram), an American slow traveler, who turned her passion into a full-time activity. Emily has been traveling for the past four years, creating short and long video content to cover all the depth and secrets of different countries she visited. Today, Emily is in Tunisia (my home country!), where she's diving into the secrets of the country, from the people to th...

Derek Osgood, Founder & CEO at Ignition, a tool designed to help product marketers, joins me on this episode to discuss his entrepreneurial journey. With marketing experience at PlayStation and several growing startups, Derek shares his story from applying practical marketing knowledge, to founding a company enabling product marketers to do a better job.

00:00 Welcome & Introduction 03:15 What is Product Marketing? 05:2...

Maria Tsarkova is a growth marketer turned founder. Early on, she decided to build her career in start-ups. She became a Growth Lead at Loop Money, a London-based fintech where she led the startup's UK rollout until it landed a successful exit through a buyout by Tandem Bank and top-tier PE firm, Pollen Street. She then co-founded Solid Water Marketing Agency, which develops growth programs for various tech and traditional business...