Search & Sustain
Search & Sustain is a marketing podcast from MarketingEDGE, co-hosted by Seth Hastings and Erin Hallstrom, that pairs two sides of the audience equation: Seth's expertise in audience marketing and Erin's newsroom background in SEO and AEO. Together they help marketers do two things most struggle to balance—capture an audience and actually keep it. Or as they put it: find the secret sauce, then make it sticky.
Episodes
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EPISODE TITLE: The AI Prompt Challenge What separates great AI-powered content from generic AI slop? The answer might be in your prompts.
In this episode of Search & Sustain, Erin Hallstrom, Seth Has...
In this episode of Search and Sustain, Seth Hastings and Erin Hallstrom explore one of the biggest challenges facing B2B marketers today: using AI without sacrificing your brand's personality. They discuss why so much AI-generated content feels interchangeable, how authentic perspectives outperform generic listicles, and why human experience remains one of your strongest competitive advantages.
You'll also hear a lighthearted conv...
In our first episode of Search and Sustain, Seth Hastings and Erin Hallstrom break down the psychology behind compelling headlines, email subject lines, and LinkedIn posts that capture attention and keep audiences engaged. Through a rapid-fire game of "Click It or Skip It," they analyze real-world examples to uncover what makes marketers stop scrolling and start reading.
The conversation goes beyond simple copywriting tips to expl...
Getting found online is only half the battle. The real challenge? Keeping your audience coming back.
Welcome to Search and Sustain, the MarketingEDGE podcast where SEO meets audience strategy. Join Seth Hastings and Erin Hallstrom as they break down what it really takes to attract the right buyers, build lasting engagement, and create marketing that doesn't just generate clicks, it creates loyal audiences.
With Erin's newsroom SE...
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