The Soul-Led Sessions
Real conversations with soul-led business owners diving into what it really took for them to build a life and business they truly love — rooted in purpose, passion, and aligned success.
Episodes
Just steps from the beach in St. Augustine, Tessa, Maggie & Mitchell of Sunrise Brew Coffee are proving that great coffee has the power to bring people together. As siblings building a business side by side, they've created far more than a neighborhood café—they've built a welcoming community where meaningful connection comes first. Originally from Utah, they quickly fell in love with St. Augustine and its...
Inspired by the vibrant spirit of St. Augustine, Sunny TV was born from an unexpected turning point. After losing his broadcasting job, Davey had just 30 days to figure out what came next. Instead of walking away from the career he loved, he took a leap of faith on an idea that had been living in his heart—a positive, community-driven variety show. Drawing on a lifetime of experiences in broadcasting, the art ...
Tucked away in the heart of St. Augustine, Nils & Bailey Rowland have transformed Crème de la Cocoa into far more than a neighborhood bakery—they've created a place where life's sweetest memories are made. From the enchanting bakery filled with handcrafted pastries, custom cakes, and house-made ice cream to their desserts featured at many of St. Augustine's favorite restaurants, venues, and local businesse...
Set against the backdrop of historic St. Augustine, Laura Whalley created Hatch Creatives to bring women entrepreneurs, creatives, and dreamers together through the power of community. What began as a simple idea to encourage women to pursue their passions has grown into a thriving network where collaboration, education, and meaningful connections inspire business owners to take the next step with confidence. Laura ...
Rooted in the heart of St. Augustine, Cathlene Miner founded Hopefull Handbags with a simple yet powerful mission: to help survivors of domestic abuse rebuild their lives with dignity, confidence, and hope. Inspired by her grandmother, who never went anywhere without her handbag and cherished picking out a new one every six months, Cathlene transformed a childhood memory into a symbol of hope. What began as collecti...
Tucked along the charming streets of historic St. Augustine, Get Lit Boutique is where fashion, literature, and entrepreneurship beautifully collide. Jenny Sanzo shares the story behind her unique bookish boutique and the 13-year dream that lived quietly in the background before finally becoming a reality. From fashion blogging and personal styling to building multiple businesses and curating a one-of-a-kind retail ...
Nestled in the heart of St. Augustine, Annie Hock Photography captures more than beautiful images—she preserves stories, milestones, and memories that last for generations. Annie shares her journey from a graphic design background and homeschooling mother to building a thriving photography business spanning California, South Carolina, and Florida. What began as a creative outlet photographing her own children ...
Nestled within the vibrant arts community of St. Augustine, mixed media artist Vanessa Hajje is creating a world where color, texture, and creativity come alive. In this inspiring conversation, Vanessa shares her journey from massage therapist and acupuncturist to full-time artist, revealing how art became both a creative outlet and a path to personal freedom. Through layers of paint, collage, nature, and intuition,...
Nestled in the heart of North Florida, Clean & Curly Salon is more than a hair salon — it’s a calming space where women are encouraged to embrace their natural beauty and feel confident in their curls. Nichole Clark shares her inspiring journey from social work and therapy to becoming a curly hair specialist and entrepreneur, building a business rooted in authenticity, clean beauty, wellness, and gen...
Tucked into the heart of Uptown St. Augustine, Cookiebird Ice Cream Bar was born from a dream Mike and Kate Alfieri never imagined would fully come to life. With no formal restaurant background and years spent in corporate careers, creative work, and family life, the couple took a leap into entrepreneurship fueled mostly by instinct, passion, and a love for community. Along the way, they learned everything from staf...
Tucked inside one of St. Augustine’s most respected creative spaces, Anastasia Design Group has become a reflection of artistry, resilience, and decades of entrepreneurial grit. Valerie and Natalie share the realities of building a successful interior design business from the ground up — navigating creativity, construction, cash flow, partnerships, motherhood, and the emotional weight that often comes wi...
Tucked along West King in the heart of St. Augustine, Maracuya by Llama was created by Staci Cleveland and Marcel Vizcarra as a vibrant extension of their love for flavor, creativity, and community. Inspired by travels through Costa Rica and Marcel’s Peruvian culinary roots, the couple transformed a historic former brothel into a colorful coffee and dessert shop centered around exotic flavors, thoughtful detai...
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