Arrows in Motion
Arrows in Motion Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions. Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about. Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you. For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff. For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions. New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen. marketing strategy entrepreneurship career development personal branding agency vs in-house marketing small business growth corporate leadership women in business fitness entrepreneurship professional development entry-level marketing marketing
Episodes
Tyler Wagner has been building websites long enough to notice something most people haven't yet.
In this episode of Arrows in Motion, Scott sits down with Tyler Wagner, Director of Website Development at Arrows Up, for a conversation about what AI is actually doing to web development, the creative industry, and the people building things in the middle of all of it.
Tyler breaks down how you can already identify an AI-...
Most small businesses think branding is a logo. Cory Montero has spent his career proving it is everything else.
In this episode of Arrows in Motion, Scott sits down with Cory Montero, Chief Creative Officer at Arrows Up, for a conversation about what brand strategy actually looks like when you strip away the jargon and get honest about why most small businesses get it wrong.
Cory breaks down the two stages every business goes throug...
Ed Rodriguez did not set out to build a recruiting agency.
In this episode of Arrows in Motion, Scott sits down with Ed Rodriguez, founder and CEO of Hire LATAM, for a conversation about what happens when the market tells you something your original plan didn't account for.
Ed spent years as an engineer before taking the leap into entrepreneurship with a cleaning business. What Ed learned in those years building a service business fr...
Josh Jones took a pay cut to be present for his daughter. That one decision changed everything.
In this episode of Arrows in Motion, Scott sits down with Josh Jones, Business Development Manager at Digital Strike in St. Louis, for a conversation about what it actually means to sell with integrity in an industry that doesn't always reward patience.
Josh started in AT&T corporate retail, climbed to managing 50 apart...
Some businesses start with a market opportunity. Some start with a mission. And some start with a moment so painful that making something beautiful is the only response left.
In this episode of Arrows in Motion, Scott sits down with two Kirkwood artists whose nonprofits were born from personal tragedy and grew into something that touches thousands of lives.
Mark Borrela has been making a living as an artist since coll...
Episode 12: RJ Shay
Some careers are planned. RJ Shay's just kept going.
In this episode of Arrows in Motion, Scott sits down with Bob, known professionally as RJ Shay, a St. Louis illustrator, caricaturist, and commercial artist with more than 50 years of work behind him and no intention of stopping.
Bob grew up in East St. Louis in the 1950s and 60s, when it was one of the fastest growing cities in America. H...
Episode 12: Brian Bauer of PHENIX Investigations
Brian Bauer has been doing one thing since he was 20 years old.
In this episode of Arrows in Motion, Scott sits down with Brian Bauer, founder and CEO of PHENIX Investigations, for a conversation about what it looks like to build a career and a company in one of the most misunderstood industries in America.
Brian started investigating right out of college and never stopped. Thir...
Episode: Hunter Butler of Streib Company
Everyone has a vision of what HR is. Most of them involve Toby Flenderson.
Hunter Butler wants to change that.
In this episode of Arrows in Motion, Scott sits down with Hunter Butler, Director of HR at Streib Company, St. Louis's premier nonunion electrical contracting firm, for a conversation about what HR looks like when it's built around people instead of policies.
Hunter joined Strei...
Episode: Jon Brunts of Altered State Comics & Matterhorn Stitchworks
Some people have a career. Jon Brunts has a career sandwich.
In this episode of Arrows in Motion, Scott sits down with Jon Brunts, owner of Altered State Comics and Matterhorn Stitch Works in St. Louis, for a conversation about what happens when you refuse to pick one thing and commit to it forever.
Jon's career has been a deliberate series of pivots that...
Episode: Jeremy Anderson of Express Home Services
Most home service companies will never tell you what's actually happening in your attic.
Jeremy Anderson will.
In this episode of Arrows in Motion, Scott sits down with Jeremy Anderson, founder of a multi-branch home services company covering HVAC, plumbing, and electrical, built from the ground up with his wife and business partner Stacy on one foundational principle: ...
Episode: Tom Gatti of Black Twig Marketing
Twenty years is a long time to run an agency. Long enough to watch the industry change completely. Long enough to know what never changes.
In this episode of Arrows in Motion, Scott sits down with Tom Gatti, partner at Black Twig Marketing and Communications in St. Louis, for a conversation about what it actually takes to build a marketing business that lasts.
Tom started at Black Twi...
Episode: Brian Chankin of Deadly Prey Gallery
Some businesses start with a business plan. This one started with a book.
In this episode of Arrows in Motion, Scott sits down with Brian Chankin, co-founder of Deadly Prey Gallery and former owner of Odd Obsession Movies, for one of the most unexpected entrepreneurship stories the show has told yet.
It started when a customer walked into Brian's Chicago video store and handed him ...
Episode: Jack Nations | Marketing Director
Most small business owners sign a contract with a marketing agency expecting results — and end up frustrated. In this episode of Arrows in Motion, we sit down with Jack Nations, a longtime marketing professional who made the transition from the agency world to in-house marketing leadership, and he has a lot to say about why so many agency-client relationships fail. Jack breaks down th...
Episode: James Forbes | Tiger Fiber & Good Life Growing
Most people hear hemp and think one thing.
James Forbes has built two businesses around everything else.
James is the founder of Good Life Growing — a hydroponic urban farm supplying local restaurants across St. Louis — and Tiger Fiber Hemp, a hemp manufacturing company turning one of the most versatile plants on earth into products most people have never ...
Episode: Ben Smith | Fitness Friend
What does it take to build a successful personal training business from scratch? In this episode of Arrows in Motion, we sit down with Ben Smith, founder of Fitness Friend, who walked away from the restaurant industry to pursue his passion for fitness — and never looked back. Ben shares how he built a thriving in-home personal training business with no outside funding, growing it from a solo...
Episode: Dan Graney | What does it actually mean to stay creative for decades in an industry that keeps changing the tools?
In this episode of Arrows in Motion, Scott sits down with Dan Graney — veteran creative copywriter, pop culture enthusiast, and advertising lifer — for a wide-ranging conversation about the craft of copywriting, the reality of agency burnout, and what AI actually means for creative professi...
Kate DeWulf | Fortune 500 VP & Founder of The Big Apple Red She has the title, the salary, and the corner office — and she'll be the first to tell you the cost. Fortune 500 VP Kate DeWulf gets honest about burnout, salary negotiation, career confidence, and what it really takes to advance in corporate without losing yourself along the way.
Arrows in Motion
Most podcasts about business and marketing tell you what to think. A...
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