The Relay

The Relay

The Relay is PublicRelay's podcast for communications leaders who want to know what's actually happening, not just what happened. Each month, our Deep Dive breaks down one topic making real noise in earned media: the surprises, the non-obvious takeaways, and what to actually do about it. In between, you'll hear real conversations with comms leaders from around the world, plus shorter, practical episodes on the tools and questions shaping the profession right now. Same rule every episode: the data, not the hot take.

Episodes

October 13, 2026 • 9 mins

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EPISODE 3: The Thing About AI Coverage

When you're about to say something big about AI in public, the first thing most communications teams reach for is evidence. A study. A number. An expert who can say it with a straight face. That instinct isn't wrong. It's just not enough. PublicRelay analyzed 5,000 articles on AI from the top 50 global English-language outlets in a single week in September, and read in f...

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Can't you just run your media monitoring through AI? Well, you can try. 

The PublicRelay Intelligence team has watched it cut articles short, tell clients what they want to hear, treat a passing mention like real substance, react to trigger words, and make up its own rules. 

In this Special Edition, Nat Lennox walks through five pitfalls of using AI alone for media intelligence, with real exa...

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EPISODE 2: The Thing About the Affordability Crisis

The instinct when your industry hits an affordability moment is to talk about your own value — cheaper, better deal, favorable comparison. So we pulled a cross-sector benchmark of affordability coverage across twelve industries, all of Q4 2025, to see where that coverage actually concentrates, gets read, and gets shared. The instinct to compete on price mostly...

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August 18, 2026 • 3 mins

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The Relay is PublicRelay's podcast for communications leaders who want to know what's actually happening, not just what happened. Each month, our Deep Dive breaks down one topic making real noise in earned media: the surprises, the non-obvious takeaways, and what to actually do about it. In between, you'll hear real conversations with comms leaders from around the world, plus shorter, practical episodes on the tools...

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EPISODE 1: The Thing About This Summer — What America 250 Did to Brands

Before the Fourth of July, the trade press had one prediction: patriotic marketing was a polarization minefield. So we pulled 265 earned-media articles mentioning America's 250th anniversary and read every single one. The backlash everyone braced for mostly didn't happen — but something quieter, and more useful, did. This episode brea...

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