Who Do You Think You Are?
Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.
Episodes
In this episode of Who Do You Think You Are? Lynn Sencicle, editor of the PCR, talks to host Federica Monsone about what makes a great media pitch and how PR professionals can build more effective relationships with specialist publications. Listen here to learn what journalists really want from vendors and their PR teams, why relevance matters, how to avoid marketing ‘fluffery’”, and what makes a great spokesperso...
In this episode of Who Do You Think You Are?, Martin Kunze, co-founder and CMO of Cerabyte, talks to host Federica Monsone about the future of data storage, preserving our digital heritage, and why today's storage technologies can no longer keep pace with the world's growing data demands. Martin shares the story behind Cerabyte, explains how an artist's fascination with history inspired a breakthrough in permanent data storage, and...
In this episode of Who Do You Think You Are? Désiré Athow of TechRadar Pro talks to host Federica Monsone about what catches an editor’s attention and how vendors and PR professionals can cut through the noise to secure meaningful media coverage. Listen here to learn why clear messaging, compelling data, strong opinions, and a deep understanding of journalists’ needs are essential for building credibility and turning gr...
In this episode of Who Do You Think You Are?, Max Mortillaro and Arjan Timmerman of the Osmium Data Group talk to host Federica Monsone about the evolution of the data storage industry and how organisations must rethink data management, sovereignty, and strategy in an increasingly complex and constrained market. Listen here to learn why most AI projects fail, what truly differentiates vendors today, and how businesses can navigate ...
In this episode of Who Do You Think You Are?, Dutch editor Frank Everaardt of Technology Insider talks to host Federica Monsone about the realities of tech journalism and how vendors can effectively engage with media in a crowded, fast-moving landscape. Listen here to learn how to cut through the noise, communicate complex technology clearly, and build meaningful relationships with journalists.
In this episode of Who Do You Think You Are?, UK-based freelancer Antony Savvas talks to host Federica Monsone about the evolution of the tech industry and how journalists stay on top of constant change. Listen here to learn how major technology trends emerge, why cloud sovereignty and AI are shaping today’s IT landscape, and what the future holds for journalism in an increasingly automated world.
In this episode of Who Do You Think You Are? Mike Moore of TechRadar Pro talks to host Federica Monsone about his journey from PR into tech journalism, what today’s B2B tech buyers really care about, and how publications like TechRadar Pro help businesses make smarter decisions around technology investment. Mike also explores the realities of pitching journalists, the pressures facing modern tech media, and how AI is reshapin...
In this episode of A3 Communications’ podcast Who Do You Think You Are?, Fred Moore of Horizon Information Strategies joins host Federica Monsone to discuss the future of enterprise storage, the impact of AI on data infrastructure, and why new storage technologies are urgently needed. Listen to learn how vendors and startups can separate hype from real innovation and prepare for what’s next in data storage.
In this episode of Who Do You Think You Are?, Simon Robinson of analyst firm Omdia, talks to host Federica Monsone about his unconventional journey from financial journalism to becoming one of the most respected voices in data storage and enterprise technology. And how decades of change, from the dot-com boom to today’s AI-driven landscape, have shaped the industry. Listen here to learn how data, innovation, and enterprise st...
In this episode of Who Do You Think You Are?, Mark Chillingworth, contributing editor at Diginomica and founder of the Horizon CIO Network, talks to host Federica Monsone about his editorial journey taking to the world’s most influential CIOs and CTOs, and how technology leadership is evolving in an age of AI, cybersecurity challenges, and data sovereignty. Listen here to learn how CIOs are shaping digital transformation, wha...
In this episode of Who Do You Think You Are? Will Garside, editor at IT Europa, talks to host Federica Monsone about how vendors can successfully enter, grow and build credibility in the European IT channel. From finding the right partners and PR agencies to avoiding common pitfalls, Will shares practical advice, hard-won lessons, and candid insights into what really works. Listen here to learn how to make your mark in Europe&rsquo...
In this episode of Who Do You Think You Are? Jonmichael Hands (JM), CEO of FarmGPU, talks to host Federica Monsone about his journey from Intel and blockchain to building a start up that offers a lean, competitive GPU cloud platform for AI. JM shares how FarmGPU is challenging hyperscalers with lower costs, greater flexibility, and cutting-edge approaches to data security; and how startups can stand out in an AI-saturated market. L...
In this episode of Who Do You Think You Are? Bertrand Garé of L'Informaticien talks to host Federica Monsone about the unique characteristics of the French technology market and how U.S. tech vendors can effectively engage with it. Listen here to learn how to tailor your approach to succeed in France’s IT industry.
In this episode of Who Do You Think You Are?, Tim Danton, editor-in-chief of PC Pro and senior editor at Techfinnative.com, talks to host Federica Monsone about his journey as an accidental journalist, the evolution of tech journalism, and the critical role of credible, unbiased reporting in the industry. Listen here to learn how to effectively pitch stories to tech publications and build lasting relationships with editors.
In this episode of Who Do You Think You Are? freelance journalist Peter Ray Allison talks to host Federica Monsone about his journey into technology journalism and how he crafts compelling stories for outlets including the BBC, The Guardian, Computer Weekly, and IT Pro. Listen here to learn how to pitch a standout story and make your mark in the ever-evolving tech industry.
In this episode of Who Do You Think You Are?, Michele Hayes, CMO at Keepit, talks to host Federica Monsone about her career journey, the power of communications in brand-building, and how Keepit is transforming SaaS data protection. Listen to learn how to drive awareness and create impactful marketing strategies in tech.
In this episode of Who Do You Think You Are?, Steve McDowell, chief analyst and founding partner at NAND Research, talks to host Federica Monsone about his journey from engineer to industry analyst and how his expertise in storage, data management, and emerging enterprise technologies helps shape IT strategies. Listen here to learn how Steve stays ahead of industry trends, what makes a great analyst, and the biggest mistakes storag...
In this episode of 'Who Do You Think You Are?', Krista Case, Research Director, Cybersecurity, at The Futurum Group, talks to host Federica Monsone about her journey from journalism to becoming a leading cybersecurity analyst. Listen here to learn how startups and enterprises can navigate industry trends.
In this episode of Who Do You Think You Are?, channel freelancer Christine Horton talks to host Federica Monsone about her 27-year journey in channel journalism, sharing tips on crafting compelling stories and building strong industry relationships. Listen here to learn how to pitch effectively and navigate the evolving channel landscape.
In this episode of Who Do You Think You Are?, Michael Dempsey, freelancer for the Financial Times, the BBC, and many other highly respected UK media outlets, talks to host Federica Monsone about his journalism journey, the art of pitching to national media, and whether ChatGPT is a threat to the industry. Listen here to learn how to craft pitches that resonate with the media.
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