Acupuncture Marketing School

Today I’m talking with Larissa Banting, an accredited publicist who helps entrepreneurs use publicity to build credibility, authority, and visibility online.

One of the biggest concepts we talk about today is how PR is becoming increasingly important as people use AI for search.

Because AI doesn’t just decide that someone is an expert. It has to get that information from somewhere.

It’s looking for signals across the...

Welcome back! Today I'm joined again by Amy Abelar from Acupuncture Practice Systems for part two of her previous episode.

If you want to build stronger referral relationships with other healthcare providers this episode is for you.

Amy has spent 18 years growing a thriving multi-provider practice, and she shares practical strategies for creating referral partnerships that are genuine, mutually beneficial, and lead to long-term growt...

Today I'm joined by Dr. Amy Abelar, founder of Acupuncture Practice Systems and the owner of a thriving multidisciplinary clinic with 24 employees. 

Amy has built an incredible practice over the past 18 years, and in this conversation she shares the journey from starting as a massage therapist to growing a large acupuncture business with systems, team members, and strong leadership.

In this first part of our conversation, we tal...

My guest today is Bryan Fikes of Bonsai Marketing. Brian has been working in search marketing since the early days of the internet, and in this episode we explore how local businesses can stay visible as Google search and AI continue to evolve.

Today we talk about:

• Why your Google Business Profile may be the fastest place to get results for your efforts 
• How to balance short-term strategies like Google Ads with long-term inve...

Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital Age

Welcome back. Today I’m joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wellness professionals create strategic brands and websites that attract their ideal patients.

Kali has worked with many acupuncturists and other healthcare providers, and in this conve...

If you've ever looked at your profit and loss statement and thought, "My practice is making money, so why doesn't it feel like it?" this episode is for you.

In this episode, I'm joined by Emily Bowie, partner at Thorne Advisors, an accounting and tax strategy firm that helps business owners improve cash flow, reduce taxes, and build long-term wealth.

Emily does an excellent job of breaking down financial concepts in a way that's prac...

AI search tools like ChatGPT and Google AI are changing how patients discover local wellness providers, but what does that actually mean for your acupuncture practice?

In this episode, I’m joined again by website designer Samantha Mabe of Lemon & The Sea to talk about what’s really working right now when it comes to showing up in AI-powered search results. We break down why strong SEO fundamentals still matter, how n...

What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week?

In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.

Michelle shares how she evolved from solo private ...

If your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing.

In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently bring in bookings week a...

If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication.

Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet  still hesitant. We dive into how the right words, the right structure, and...

If your marketing feels like it’s plateaued, it doesn’t mean your strategy is broken—it might just be out of balance.

In this episode, I’m sharing a simple but powerful way to inject new energy into your marketing by shifting your focus for your acupuncture practice. I walk through why digital marketing and in-person visibility work best together (not separately), and how you can start showing up in your comm...

Most acupuncturists think they need to post more on social media to get patients. In reality, the problem usually isn’t consistency—it’s specificity.

In this episode, I sit down with social media strategist Britt Cunningham, founder of Britt Social Media, to talk about why so many acupuncture clinic owners feel stuck posting content that only their current patients see. Britt and her team help clinics across the co...

What if you could bring in a few thousand dollars (or more) a year in extra income without adding more appointments or burning yourself out?

In this episode, I’m sharing one of my favorite hidden revenue streams for acupuncture clinics: retail. Last year, my clinic brought in just over $4,000 in retail sales without using any kind of sales pitch or buying a ton of inventory that we couldn't afford.

I break down exactly how I go...

Are you stuck wondering whether you need a virtual assistant or a full-blown marketing strategist? You're not alone.

I sat down with Deanna Martin, founder of Patrona Virtual Solutions, who specializes in helping wellness providers build marketing systems that actually make sense and attract patients consistently.

Listen in as we explore the hiring opportunities you have, which is right for you, and how to approach your marketing pla...

Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves.

We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode to dive into why self‑trust is the real missing piece in your marketing and practice growth. As The Trust Yourself Business Coach, Vicky has coached countless health and wellness practitioner...

Does the thought of looking at your books give you a headache? Let’s change that. Finances can feel heavy, especially when you're running a heart-centered business and trying to balance passion with profit. In this episode, Kelly Marshall joins us to share how she helps conscious entrepreneurs get clarity and confidence with their finances.

Kelly brings a refreshing, holistic perspective to bookkeeping. With a background that ...

What if your marketing didn’t require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I’m joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem.

We talk about writing content that meets people where they are, avoiding jargon that turns patients away, an...

If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you.

I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturists and chiropractors, helping local, brick‑and‑mortar practices use Instagram authentically and strategically to bring patients through the door.

We dig into why marketing for a lo...

Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned?

What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are and where you want to be? In this episode, I’m joined by Dr. Michelle Wendling, chiropractor and business coach for wellness practitioners. 

Michelle shares her refreshing approach to buil...