The Local Business Visibility Podcast - BE Marketing and SEO
The BE Marketing and SEO Podcast offers honest, practical conversations about helping local businesses become more visible, trusted and recognised. Featuring Emily Carter, Christian David and our CEO, Barrie Evans, each episode explores business visibility, authority building, content, Google Business Profile, local search and the changing ways customers discover businesses online. Expect straightforward advice, real-world examples and useful ideas without exaggerated promises or confusing marketing jargon. Whether you run a local service business, work for yourself or help other businesses grow, the podcast will help you understand what improves your online presence and what may simply waste your time and money. New episodes focus on practical steps you can apply to your own business, helping you build lasting authority, reach more of the right people and create a stronger foundation for future growth.
Episodes
How do the different parts of an authority network connect? Emily asks Barrie Evans how a main website, Google Business Profile, supporting websites, videos, podcasts and social profiles can work together. Learn why the network needs useful routes and relevant connections rather than every property simply pointing to the same page.
What content keeps a supporting website useful and active? Emily asks Barrie Evans how articles, videos, podcasts, case studies and carefully selected feeds can supply relevant information. They discuss adapting genuine knowledge for different formats, avoiding copied content and using automation without allowing it to replace the website’s original purpose.
Can supporting websites strengthen the visibility of your main business website? Emily asks Barrie Evans how specialist, local and author websites can contribute to an authority network. They discuss what makes a supporting site useful, how it can create another route to your business and why it should never be created purely for backlinks.
Are you expecting your Google Business Profile to carry your entire online presence? Barrie explains why your profile works best when supported by your website, reviews, content, videos and other trusted online assets. Discover why relying on one platform can limit your business and how a connected authority network can create stronger, more lasting visibility.
Your website should be more than an online brochure. It should be the central hub connecting every part of your business’s online presence.
In this episode, we explain how your website supports an authority network built around useful content, social media, videos, business profiles and other trusted online platforms. We also discuss why these assets should strengthen one another instead of operating separately.
You’ll le...
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