Big Fun, Small Business: An audio sketchbook for building a business that feels good

If you’re obsessed with personality tests like Enneagram or Human Design, you’ll love hearing about Sheer Personality, a totally new (and super visual) way to understand how you and anyone in your life relate and work together.

In this episode:

3:35 Why Cara created SHEER Personality and what makes it different
6:04 Using SHEER to overlay your results with friends, co-workers, or your partner
10:16 The five SHEER sp...

If you ever feel overwhelmed by your to-do list and wonder how to squeeze more joy into your life (without making it another chore), this conversation I had with Ashley Looker is for you boo. Real talk, a little sassy, and maybe even some tears shed around the subject of joy and what it actually means to practice joy every day.

In this episode:

2:29 Why joy is a practice and how to experiment with it
8:56 Joy as a “complete ...

What if being weird in your marketing could actually make your business more fun, easier, and even more profitable? That’s what this episode is all about with writer and weird marketing maven Amber Petty.

In this episode:

2:19 Embracing your weird in business and why it's easier than faking it
5:19 Expertise vs. professionalism and letting go of outdated "shoulds"
8:07 Why standing out with your real quirks attracts your ...

Jess Bruno’s spilling the baked beans on how she built a multi-six-figure business on Instagram posts that got an average of 30 likes… and she's about to give you full permission to stop overthinking your content.

In this episode:
3:32 How Jess built a multi-six-figure business on posts that average 30 likes
8:56 The "f*ck it" antidote for imposter syndrome and content paralysis
15:03 How being housebound with ...

We’re getting into the real reason you avoid the camera, find selling icky, and keep tweaking your offer with mindset coach Claire Quick… and, spoiler alert, it's not a strategy or a “consistency” problem.

In this episode:

2:12 What "shadow work" even means in your business, it's not as woo as it sounds
6:43 The real reason you avoid being on camera and why "it's just not my thing" is true for anyone over ...

I hopped on a Zoom call with eight small business owners to yap about our feelings about AI. We talk about the damage to the environment, loss of skills and creativity, and the surveillance state. It wasn’t really about finding answers, but just chatting about what we’re thinking as everyone gets swept up in the hype.

In this episode:

2:21 Real talk on AI’s environmental impact
4:22 Is AI killing our creativity?<...

If you’ve ever been called “too sensitive” or felt like you’re somehow both “too much” and “not enough,” you’re going to want to push play on this chat with Melissa Parks, Ph.D., a therapist-turned-coach, new author, and expert on self-compassion, inner critics, and finding peace with who you truly are.

In this episode:

3:13 Embracing sensitivity and why it’s not a flaw
6...

I’m chatting with Jaime Nolan from the Anima Collective about why a retreat should send you home with a plan, and how ADHD or multi-passionate business owners can actually get stuff done (and not want to burn their businesses down every six weeks!)

In this episode:

2:27 The amazing retreat house that makes it all possible
5:49 Why in-person retreats help women entrepreneurs break through
7:25 Planning your business year s...

I'm talking with Melissa Mittelstaedt, an Accredited Financial Counselor®, about why focusing on money in your business doesn't make you greedy or gross. We get into the "$80k month" posts that drive me bonkers, gross vs. net, and whether you can be rich without being a total jerk.

In this episode:

0:00 Why focusing on money in your business doesn't make you an a$$hole

3:30 The "ick" of six-figure-month posts in online business

11:30 G...

I’m talking to Seth Werkheiser from Social Media Escape Club about getting off social media, building simple websites, and finding a better way to connect with people online.

In this episode:

2:36 Building simple websites from scratch
5:06 Why simple websites feel empowering
8:17 My rant about long sales pages
14:06 Seth’s social media history and leaving
17:35 How he gets clients without social

Hang out with S...

I’m obsessed with this simple idea for sharing your work without burning out. Kate Sage is using a weekly podcast digest to add value to her email newsletter, showcase her expertise, and shout out other creators.

In this episode:
0:00 Why she ditched the idea of starting a podcast and did this instead
2:33 The simple format behind her weekly podcast digest
5:49 How she stays consistent without burning out or overthink...

What if building your business felt more like trusting yourself... and less like following someone else’s rules for pricing, marketing, and growth?

In this episode:

00:00 Intro to Jess Langley, business doula + creative entrepreneur
02:50 What a business doula is and how it applies to online business
07:20 Using astrology for self-awareness and business decisions
10:00 What a business astrology reading includes (brandi...

Your Instagram doesn’t have to run your life.

I’m breaking down how a static nine grid lets you look like an active, legit business on Instagram without constantly posting.

In this episode:
0:00 What a static nine grid actually is
2:01 Why it frees you from showing up on Instagram constantly
5:00 What you can include in your posts
9:34 How to showcase your offers without being weird
18:39 How to post it in ...

I’m rebuilding my podcast in a way that actually works for how my brain and business operate.

I share why I combined everything into one feed, how I’m thinking about content now, and what I’m doing about social media going forward.

In this episode:
0:00 Why I changed the podcast name and format
0:33 My history with past podcasts and why I keep evolving
2:18 Why I combined everything into one feed
4:28 Th...

In this episode, I’m sharing the audio from a live Zoom call where business owners anonymously talked about courses, memberships, and coaching programs they regret buying.

We dig into the marketing tactics that hooked us, the situations we were in when we clicked “buy,” and the shame a lot of people carry afterward.

If you’ve ever bought something in your business and later thought wait… what just happe...

I love creating connections and getting to know super cool people on my podcast, over years of different variations of my podcast. Recently, I have been experimenting with how much content I put out, and how many episodes I put out, and I am trying to decide what is crucial in supporting my business and what may be taking up a bit too much of my energy.

In this episode, I talk about:

• Your business should fit YOUR life, not the ot...

Ever wondered what it takes to create a year's worth of podcasts? 365 episodes of commitment, content, and sprinkles of life lessons. Suzanne Culberg is doing just that, and she's sharing her take on podcasts, business "norms", and boundaries. Suzanne Culberg is the unstoppable force behind "The Nope Coach" podcast. She is bringing daily doses of wisdom, wit, and whatever she darn well pleases as she shares her experiences througho...

Kellita Maloof, a conscious burlesque mentor who captivated me through her TED Talk and documentary, is joining me on the podcast to share how she guides women to show up as their true selves, bringing vulnerability and raw power to the stage. She advocates for a delicate balance, urging us to utilize our thoughts as tools to support our aspirations and emotions, rather than letting them restrain us.

In this episode, Kellita and I t...

What would you do if you woke up one day and your social media accounts were *poof* gone? What would happen to your business? 

When Kathleen Oh was deleted from Instagram, with no customer service to call, and no one to help her recover the account, she was scared and hurt. As creators, we often think that it is a mutualistic relationship between us and algorithms, but the truth is everyone on social media can disappear from th...