Own Your Firm
A podcast by two firm owners trying to figure it out one step at a time. AJ & Logan have been running their own firms for a few years and have come together to share stories, thoughts and insights on what that means and hopefully help some other firm owners through their journey.
Episodes
Logan Graff’s Origin Story: From UIL Accounting to Launching a Virtual Tax Firm
Logan Graff and AJ Zepeda introduce an episode of the Own Your Firm podcast focused on Logan, briefly discuss possibly attending QuickBooks Connect, and joke about doing a live podcast from the beach. Logan shares personal background (living in Austin, married 12 years, three daughters), interests (a 1965 Mustang project, fi...
AJ Zepeda and Logan Graf introduce the new Own Your Firm podcast and begin by sharing AJ’s background. AJ describes himself as a quirky, tattooed accountant, a father of three, churchgoer, HYROX athlete, and Rivian owner. He explains his firm today: a tech-forward, client-focused practice with seven employees, three partners (including a tax partner), about $500K in annual sales, and a mostly virtual setup wit...
Own Your Firm: Why We’re Starting This Podcast and What to Expect
AJ and Logan announce their new podcast, “Own Your Firm,” created as scheduled “bro time” and a space to discuss how firm owners can build businesses that don’t lead to burnout. They explain the title’s inspiration and aim to help accountants become better business owners, noting industry trends like consolidat...
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