The Agency Hour

The Agency Hour

The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.

Episodes

September 28, 2026 • 50 mins

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Duncan Isaaksen-Loxton used AI to write a 13-page proposal for an eight-website job. The research that used to take two days took 30 minutes. The proposal was done in a couple of hours.

Then the client wrote back: "It sounds like you did this proposal with AI." The trust they'd built on the discovery call was gone, and so was the job.

Duncan runs sixfive.io, a fractional CTO for small businesses. He looks after the te...

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AI isn't replacing agencies. It's replacing repetitive work. In this episode, Troy Dean shares how he's using Viktor, an AI coworker that lives inside Slack, to automate work that used to take hours and why he believes every agency owner should be learning this now. This isn't about replacing your team. It's about freeing your team from repetitive admin so they can spend more time solving client problems. Handy Link...

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June 4, 2026 • 18 mins

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If you want to increase capacity, improve margins, reduce operational drag, and build a business that scales without becoming dependent on more headcount, click the link below and apply to work with us.  https://mvrx.link/headless-podcast  In this episode, Troy Dean reads his new manifesto, Headless: The Future of Work, and explores one of the biggest shifts in business since the internet itself. For decad...
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Discover how Melissa Elizondo, a solo marketing agency owner, leverages AI and automation to run her entire business with minimal human input. In this episode, we explore cutting-edge AI tools, the concept of headless agencies, and how businesses can massively increase productivity while reducing costs. If you want this system installed in your agency, apply here: https://headless.agencymavericks.com/schedule&n...
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What if you could run a 7-figure agency… without a team? In this episode, Troy pulls back the curtain on the headless agency model, a radically different way to deliver agency services using AI-powered systems instead of traditional staff. We’re not talking theory. We’re talking real clients, real deliverables, and a live system already in motion. From zero to 10 clients in just a few weeks, ...
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A couple of weeks ago, I posted something that got a lot of attention: “$1M agency. No staff. 10 hours a week.” I didn’t expect it to blow up… but it did. Hundreds of comments, a flood of DMs, and one question kept coming up: “How is that actually possible?” So in this episode, I’m answering that properly. I’m walking you through the exact system I’m building ri...
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What actually changes when you commit to building a real agency? In this episode of The Agency Hour, Troy Dean sits down with Josh Moore from DuoPlus to unpack what growth really looks like behind the scenes, not the highlight reel, but the decisions, pressure, and trade-offs that come with it. Josh shares how he went from solo operator to a 15-person in-house team, why he doubled his overhead overnight (on pur...
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So many agency owners are just guessing their way to growth. This is the exact checklist we use to help agencies go from $300K to $4M+ and today, you’re getting it for free. Inside this episode, Troy Dean breaks down the Grow → Package → Scale framework that’s helped thousands of digital agencies build authority, increase revenue, and remove themselves as the bottleneck. This isn’t theory. It&rsquo...
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If your pipeline feels inconsistent right now, you’re not alone. Referrals aren’t as reliable as they used to be. Cold outreach feels like shouting into the void. And even when you do get a response, you’re stuck competing on price. Here’s the uncomfortable truth: The era of cheap outbound is over. In fact, recent insights suggest it can take thousands of cold emails to generate a single lead...
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In the world of digital marketing, understanding where your traffic comes from is crucial. Yet, many marketers struggle to identify which campaigns are truly effective. This will guide you through the use of UTM parameters, a powerful tool for tracking the success of your marketing efforts. By the end, you’ll know how to implement UTM parameters to gain insights into your campaigns and improve your marketing s...
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In this episode, Troy Dean sits down with René Spijker, a veteran agency owner from the Netherlands who has successfully navigated over 30 years of technological disruption. From the early days of desktop publishing to the current AI revolution, René shares his journey of adaptation and why he believes now is the most exciting time to run an agency. You will learn how to shift your focus from low-value production ta...

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It is the start of a new era for Agency Mavericks in 2026! In this season opener, Troy Dean sits down with Taylor McMaster, founder of DOT & Company. Taylor shares her incredible journey from a frustrated agency owner to creating a "category of one" by specializing in fractional account management. We also dive deep into the recent breaking news: DOT & Company has been acquired by E2M Solutions. In this epis...
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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this final episode of 2025, Troy Dean sits down with Brent Weaver, CEO of E2M and founder of Ugurus, for an in-depth conversation about the future of agencies in an AI-disrupted world. Brent shares his incredible journey to India where he met with E2M's 300+ team...
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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Major, CEO of Practice Edge, for his third appearance on the podcast. As one of the most successful agencies in the Mavericks Club, Simon shares his journey from chiropractor to digital agency owner and the valuable le...
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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Chin, CEO of Flowstate Agency, for an eye-opening discussion about how AI is revolutionizing agency operations. They explore how Simon's team built a custom AI platform that integrates project management tools, analyti...
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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with digital strategist Ray Milidoni as they discuss powerful insights on finding clarity amid the chaos of our rapidly evolving digital landscape. Discover why: Strategy has become more valuable than tactics in today's AI-drive...
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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Akshat Chowdhury, owner of WP Remote, to explore the evolving landscape of digital agencies, WordPress management, and AI integration. They unpack powerful insights from both the WordPress community and the broader SaaS ecos...
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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Josh Moore, CEO of Duo Plus, a thriving New Zealand-based ads and SEO agency. Josh shares his remarkable journey from freelancer with offshore contractors to leading a team of 14 people in a newly expanded office space. They...
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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. Ever wonder why some agencies have prospects lining up while others struggle to close deals? The secret isn't better talent or flashier portfolios, it's how you communicate your value. In this eye-opening episode, Troy Dean reveals why your prospects don't want to b...
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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Brent Weaver, former founder of uGurus and now CEO of E2M Solutions, for a candid conversation about career transitions and the future of AI in agencies. Brent shares his journey from building a coaching empire to its unexpe...
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