The Magic of IRL
Behind the Scenes of the Events, Retreats, and Communities Female Founders Build What if your next breakthrough didn't come from another launch, but from the room you're brave enough to create? Hosted by community strategist and membership expert Inbal Claudio, The Magic of IRL explores how in-person experiences, communities, memberships, retreats, and events can become the foundation of a thriving, recurring-revenue business. Each week, Inbal sits down with founders, community builders, and industry leaders who are using real human connection to grow businesses people can't wait to be part of. Alongside inspiring interviews, she'll share solo episodes packed with actionable strategies for turning ideas into experiences, building communities people happily pay for, and creating sustainable revenue without relying on the endless launch cycle. Whether you're dreaming of hosting your first event, building a membership, leading retreats, or creating a community that truly lasts, you'll walk away with practical tools, honest conversations, and the confidence to bring your vision to life. New episodes every Wednesday.
Episodes
My business bestie Haley Westfall is in the room, and we are spilling all of it. The voice notes we usually keep to ourselves are finally on the airwaves, including the part nobody posts about: the stress before the magic.
Haley got rescue-flighted into entrepreneurship after losing her corporate job twice, built Collab Culture with her lifelong best friend (45 plus signups in the first 72 hours), and then launched The Table on top ...
Two and a half years. Four different developers. Six launch delays. A platform that grew to 4,000 women from all over the world, with 40 to 50 of them live on Zoom every single week. Then I opened a paid tier and almost nobody bought.
This first episode of The Magic of IRL is the story of why I shut that platform down on purpose. You'll hear what happened when I started something tiny, once a month, in person here in Orange County. ...
I had 4,000 women in an online community. When I opened a paid tier, almost nobody joined. Then I got 20 women in a room, and that room turned into a membership, a coworking space, a retreat, this podcast, an annual summit, and my best friends.
This is the follow-through on what I promised you at the end of episode one: hosting in-person events is the best business decision you will ever make. It all comes down to two things, trust ...
Mari Milenkovic has taken founders to Sicily and Lake Como, hosted 500 person events, and run meetups in four cities. She also scouted Catalina for a day trip, took one look, and walked away.
In this episode she breaks down the actual formula she uses to build an experience, and it works the same whether she has six days in Italy or seven hours in Orange. We get into the three part structure she designs around, the care package she ...
Hi, I'm Inbal! I built a big online community, and then I took it offline. Best decision I ever made.
The Magic of IRL is the podcast for female founders who want to host in-person events, memberships, retreats, and communities that feel magical and actually make money. Every week I'm sitting down with the women behind the most magnetic rooms I know to talk about how they fill the room, price it, and keep people coming back.
No funne...
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