Killer Marketing
Killer Marketing tells the true crime stories behind the products you use every day, from the Tylenol murders that put a seal on every medicine bottle to the poisoned Halloween candy myth that sent kids home with nothing but wrapped treats. Emily Rask of Lies We Bought traces how each crime, scandal, or panic was sold to the public and how it changed the way companies sell to you today.
Episodes
In 1982, seven people in the Chicago area died after taking Tylenol laced with cyanide, and the killer was never caught. Someone poisoned bottles right on store shelves, and Johnson & Johnson had days to decide whether its most profitable brand would survive. What the company did next became the crisis PR playbook brands still follow more than forty years later.
Next episode: Jack the Ripper, and how n...
Killer Marketing is a true crime podcast with a twist, because every case comes with the marketing story that played out behind it. Hosted by Emily Rask, creator of Lies We Bought, each episode digs into real crimes, cover-ups, and scares, and how brands, headlines, and public fear shaped what we believed about them.
The first episode drops October 1st and goes back to the 1982 Tylenol murders, when seven ...
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