Contractor Talks by United Foundry
How builders, remodelers, and contractors use AI to scale their sales, marketing, and operations.
Episodes
We Scored 60 Contractor Google Profiles. Here’s What the Best Ones Do
Your Google Business Profile is working right now, but is it working for you or against you? Matt and Booker break down what we learned from scoring dozens of contractor profiles, best to worst. The top one scored 8.5 out of 10, and some at the bottom hadn’t even been claimed. We cover picking the right category, why a steady flow of re...
Our TQB framework, trust, quality, budget and how to win the first impression before your phone rings.
Homeowners have dozens of contractors to choose from, and most of them decide before your phone ever rings. Matt and Booker sit down with Kevin, one of our top account managers at United Foundry, to break down the TQB framework: trust, quality and budget, plus timeline. We cover why demoing a kitchen before the cabi...
A lead is just a phone number — the only number that actually pays are booked jobs. In this episode, Matt & Booker break down why "cost per lead" is the wrong scoreboard and walk through the real math of cost per booked job, using a simple example: at a 20% closing rate and $100 per lead, it takes five leads — and $500 — to book one job.
They dig into why tracking only leads hides where your bus...
Shared leads are a waste of money, no matter how cheap they are. You pay for the lead, then the homeowner ghosts you, picks someone else, or makes you win on price.
In this episode, we break down the four ways remodeling companies can use Google to land more $35K–$75K projects and add an extra $500K in revenue in the next three to six months.
We cover:
- Local Service Ads (Google Guaranteed): pay only for real,...
Episode 001: Feast or Famine Is a Choice
Why do builders go from overbooked one month to an empty calendar the next? It isn't bad luck. In the first episode of United Foundry Talks, Matt DeLong and co-host Booker Fritz explain that the slow months usually come from pausing marketing once the crews get busy. There's a lag of about 60 days between stopping your marketing and feeling it, and that's why this habi...
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