Make More Sales with Brooke Greening

Make More Sales with Brooke Greening

You’ve built a successful B2B service business. Now you need a sales process that can keep up. Make More Sales with Brooke Greening is the B2B sales podcast for service business founders and owners who want better sales conversations, more consistent follow-up, and more great-fit clients without becoming pushy, scripted, or weird. Brooke Greening is a sales coach with 20+ years of experience and a counseling background. She breaks down what your prospects are thinking, why good sales calls stall, how to communicate your value, handle objections, create urgency, and move sales conversations forward. No bro-sales tactics. No fake scarcity. No awkward closing tricks. Just practical, human sales coaching to help you make more sales. Learn more at buildingmomentum.info/make-more-sales-with-brooke-greening/

Episodes

October 1, 2026 • 16 mins

Your prospect read your website, checked your competitors, and looked at your reviews. Then they booked a call. What do they need from you that another Google search can’t give them?

If your answer is a longer explanation of your services, you may be talking your way into “Thanks, you’ve given me a lot to think about.” Followed by silence.

Episode Summary

In this episode of Sippin’ Matcha and ...

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There are two conversations happening during every sales call.

The one you can hear.

And the one happening inside your customer’s head.

And guess where the buying decision is being made? 😬

While you’re thinking, “What should I say next?” your potential customer may be wondering:

Can I trust you?
Do you understand me?
Can you solve my problem?
Is this worth the investment?
What happens if ...

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One of the easiest ways to lose momentum in a sales conversation is to end the call hoping everyone knows what happens next.

“Send me the proposal.”
“I’ll talk to my business partner.”
“Let’s touch base next week.”

They all sound like next steps. But without a specific action and timeline, they’re vague intentions. And vague intentions have a funny way of turning in...

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You wrapped up a great sales call, sent the proposal, and now… crickets.

So you wait. Then you send the dreaded “just checking in” email. Then maybe another one. And suddenly, a conversation that felt full of momentum has turned into you wondering whether your proposal disappeared into the internet forever.

The problem may not be the proposal itself. It may be what happened right before you sent it.

In this episo...

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You had a great sales call.

They were interested. They said all the right things. Maybe they even asked you to send over a proposal.

So…why did the opportunity suddenly disappear into the sales abyss? 😬

The problem may not be your offer, your price, or even the dreaded “ghosting.” It could be something much simpler: you ended the conversation without a clear next step. 

In this episode of Sippin’ Matc...

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Creating urgency shouldn’t feel like cornering someone into a yes.

You don’t need a fake deadline. You don’t need a clever closing question. And you definitely don’t need to manufacture a crisis so someone will hurry up and buy.

Healthy sales urgency looks a lot simpler: helping your customer connect what they want with when they want it.

In this episode of Sippin’ Matcha and Helping You Make ...

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Creating urgency shouldn’t mean creating pressure

You know your customer has a real problem. They’ve told you they want help. The sales conversation is going well.

Then it’s time to discuss what happens next—and everything gets awkward.

Some salespeople manufacture a deadline. Others ask questions designed to corner the customer into saying yes. And many well-meaning salespeople avoid urgency altoge...

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July 30, 2026 • 14 mins

The biggest lie about sales urgency? That it's all about pressure.

If the word urgency makes you think of fake deadlines, pushy tactics, or convincing someone to buy before they're ready, you're not alone.

But what if urgency wasn't about manipulation at all?

In this episode of Sippin' Matcha and Helping You Make More Sales, Brooke Greening challenges one of the biggest misconceptions in sales. She explains why creati...

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You don't have to read your client's mind to make more sales.

Most people think the hardest part of a sales conversation is handling objections.

It isn't.

The hardest part is giving people the space to share what's holding them back in the first place.

Too many business owners try to get ahead of objections by saying things like, "I know this is a big investment..." or "I know this will take time..." without realizing they...

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There comes a moment in almost every sales conversation when things get… weird.

A potential customer hesitates. You start second-guessing yourself. Suddenly you’re scrambling to convince them, avoiding the conversation altogether, or trying to paint a brighter future before you’ve understood what’s holding them back.

Here’s the good news: you don’t have to manipulate people to make more...

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Sales objections aren’t a sign you’ve failed—they’re often a sign someone is seriously considering working with you.

Most business owners dread objections.

They hear a concern about price, timing, implementation, or trust and immediately assume the prospect is saying no.

But what if objections aren’t rejection?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke Gre...

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Ever find yourself thinking, “I know I can help this person”… and then completely fumble your explanation?

You’re not alone.

One of the most common sales mistakes isn’t being too pushy—it’s making people work too hard to understand why your offer matters to them.

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down a simple framework...

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Ever walk away from a sales call thinking, “I explained that perfectly”… and then hear nothing but crickets?

You’re not alone.

One of the biggest mistakes salespeople make is assuming that more information creates more value. So they explain every feature, list every credential, and offer solution after solution—only to leave potential customers confused, overwhelmed, or unconvinced.

In this ...

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Ever had a sales call with someone who seemed like the perfect fit… only for them to disappear, “think about it,” or politely wander off into the land of no follow-up?

It might not be your price.
It might not be your offer.
And it might not be that they “just need more information.”

In this episode, Brooke Greening breaks down one of the most common reasons great-fit prospects still don’...

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What if the reason your sales calls stall has nothing to do with your offer?

Most people rush to solve the problem before they’ve fully understood it.

And that’s where sales conversations quietly fall apart.

In this episode of Sippin’ Matcha & Helping You Make More Sales, Brooke breaks down the simple 5-minute rule that helps you stop interrogating prospects, stop pitching too early, and start having ...

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You had a great conversation.

They nodded along.
They said, “This sounds amazing.”
Maybe they even asked for a proposal.

…and then they disappeared. 😵‍💫

If you’ve ever walked away from a sales call thinking, “I know I could help them, so what happened?” — this episode is for you.

Brooke is breaking down one of the biggest reasons sales calls fall apart: we stay too surface-level,...

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If your sales calls feel great… but people still don’t buy? There’s a good chance you’re solving the wrong problem. 😬

In this episode of Sippin’ Matcha & Making More Sales, Brooke breaks down one of the biggest mistakes service providers make during sales conversations: stopping at the first problem a prospect shares.

Because “we need more leads” usually isn’t the real issue.

An...

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If “building rapport” on sales calls makes you feel like you need to become a networking robot with endless small talk skills… this episode is for you. 😂

Because here’s the deal: rapport isn’t about being more charismatic.
It’s not about pretending to be outgoing.
And it’s definitely not about awkwardly asking strangers about the weather for 12 minutes.

Real rapport happens when p...

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You’re not losing clients because you’re bad at sales.

You’re losing them in the first five minutes… without even realizing it.

That “friendly” small talk? That go-to “tell me about your business” question?
That moment where you jump in to relate?

Yeah… those might be the very things breaking trust. And the wild part?

They all feel like the right thing to do. Let’s f...

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If your sales calls feel great… but keep ending with “I need to think about it,” this episode is going to hit a little close to home (in the best way 😜).

⸻

Episode Summary

Let’s just say the quiet part out loud: most people think they’re good at building rapport… but they’re actually just being polite. And while politeness is lovely, it doesn’t close deals.

In this episode...

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