The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

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Many pros in the wedding industry has "good branding" — but good branding and memorable branding are not the same thing. In this episode, Desirée shares five honest takes on wedding planner branding: why the most common brand choices are forgettable, what it means to look different enough to command higher prices, the problem with the word "luxury," why styled shoots don't do what you think th...

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The biggest risks in destination weddings don't happen on the wedding day. They happen in the in-between moments most planners don't plan for.

In this episode, Desirée Adams breaks down the hidden risks that experienced destination planners quietly manage long before they become the couple's problem: flight delays and travel disruptions, jewelry and heirloom pieces moving between locations, and goods...

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Fall inquiry season is closer than it feels, and how you handle the first 24 to 48 hours after a couple reaches out determines whether they book you or move on.

In this episode, Desirée Adams walks through the five actual tools inside her planning business at Verve Event Co. that keep the inquiry process structured, consistent, and conversion-focused, no matter how busy the season gets. From the inqu...

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The first season of The Planner's Edit is officially a wrap. In this final episode, Desirée Adams recaps the themes and conversations that defined the season, from full-service planning and branding to systems, marketing, and venue relationships, and shares a glimpse of what's coming next fall. 

Share your input before the next season's planning begins: the guests you want to hear from, the topi...

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Are styled shoots worth it, or a well-produced waste of time? Desirée shares five honest takes on styled shoots for wedding planners: what they can do, what they can't, where most planners go wrong, and the framework she uses to decide when a styled shoot is worth the investment. 

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship
...

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Venue relationships are one of the most powerful and most misunderstood growth levers in a planning business. In this deep dive, Desirée walks through exactly how to become a preferred planner at the venues that matter — why alignment comes before ambition, how to build genuine relationships with venue coordinators by showing them what's in it for them, and why every single wedding day is an a...

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In this episode of The Planner’s Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by her recent experience attending Kinetic at the Inn at Perry Cabin, Desirée shares what creates meaningful industry relationships, and why strategic networking looks very different at ...

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Wedding content creators are everywhere right now. But are they actually worth the investment for wedding planners, or are they just another industry trend?

In this episode of The Planner’s Edit, Desirée Adams shares her honest takes on the rise of wedding content creators, how she personally uses one inside her luxury planning business, and why high-quality video has become such a powerful par...

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Your Instagram followers don't owe you anything. Your email list does.

In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books.

If you've been treating email as an aft...

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Most wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now: when hiring for content actually makes sense, how to repurpose what you're already creating so nothing gets left on the table, and which social media trends...

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Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of The Planner's Edit, Desirée Adams gets honest about the solopreneur trap, why it has an expiration date, and the five ways trying to hold everything yourself i...

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Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale.

Links Mentione...

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Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Epi...

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Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, co...

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Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice.

In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on any ...

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Your wedding brand is communicating right now — the question is whether it's saying what you actually mean. 

In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are ready to m...

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Newly engaged couples aren’t looking for more inspiration — they’re looking for direction.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option.

You’ll learn how to shift from inspira...

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Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention.

In this episode of The Planner’s Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses ...

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Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seve...