The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

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Most wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now: when hiring for content actually makes sense, how to repurpose what you're already creating so nothing gets left on the table, and which social media t...

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Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of The Planner's Edit, Desirée Adams gets honest about the solopreneur trap, why it has an expiration date, and the five ways trying to hold e...

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Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale.

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Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts.

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Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an hones...

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Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice.

In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on...

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Your wedding brand is communicating right now — the question is whether it's saying what you actually mean. 

In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are r...

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Newly engaged couples aren’t looking for more inspiration — they’re looking for direction.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option.

You’ll learn how to shift from inspiration overload to educational g...

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Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention.

In this episode of The Planner’s Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form c...

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Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and...

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Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere.

But what if the clients you’re attracting are responding to quiet signals your business is already sending?

In this episode of The Planner’s Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pri...

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Destination weddings aren’t just logistically complex. They carry invisible risks that can impact timelines, budgets, emotions, and once-in-a-lifetime moments.

In this episode of The Planner’s Edit, Desirée Adams breaks down the most overlooked risks of destination weddings and explains why professional planners aren’t just coordinators, but risk managers. You’ll hear how thoughtful planning creates ...

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A lot of planners believe they’re struggling with attracting clients for full-service planning, when what they’re really struggling with is clarity.

In this episode of The Planner’s Edit, Desirée Adams breaks down the quiet, often overlooked ways planners unintentionally keep themselves from attracting full-service clients, even when the talent and experience are already there. This conversation isn’...

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Becoming a full-service planner isn’t just about offering a bigger package, it changes how you lead, decide, and carry responsibility in ways no one really talks about.

In this episode of The Planner’s Edit, Desirée pulls back the curtain on what actually shifts when you step into full-service planning. From the emotional weight and quieter decision-making to changing client relationships, evolving c...

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There’s a moment in many planners’ careers when coordination starts to feel too small, but full-service planning still feels out of reach.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to know if you’re ready for full-service planning, and why readiness has far less to do with experience and far more to do with structure, positioning, and leadership.

Desirée walks through the ke...

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Every planner makes investments in their business — some that create massive growth, and others that become expensive lessons. In this episode of The Planner’s Edit, Desirée Adams gets honest about both.

She’s sharing the early investments that truly moved the needle in her wedding planning business.You’ll learn why these investments paid off, how they accelerated her growth, and what she would do ex...

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If you’ve ever looked at your wedding planning business and thought, “I should have done this sooner…” you are absolutely not alone. In this episode of The Planner’s Edit, Desirée Adams pulls back the curtain on the decisions she wishes she had made earlier in her career that would have saved her time, energy, stress, and years of growing in circles.

Desirée walks through the foundational moves that ...

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If you’ve ever felt lost, overwhelmed, or unsure whether you’re building your business the right way, this episode is going to ground you.

In this episode of The Planner’s Edit, Desirée Adams breaks down exactly what she would do if she were starting her wedding planning business in 2026 — knowing everything she knows now.

From creating a strategic business plan, to finding the right mentors and commu...

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Some wedding trends age beautifully — and others age like… well, trends. In this episode of The Planner’s Edit, Desirée Adams is calling out the outdated wedding trends planners are collectively ready to retire, and what to do instead.

From champagne towers to traditional photo booths, Desirée unpacks why certain trends no longer serve modern couples or guest experience. 

You’ll learn how to talk to y...