AdBriefing Copywriting Tips
Episodes muse about writing copy that sells. Finally, get beyond the written word into the psychology, persuasion, and methods that get copy written. Learn to write faster and convert more. Grow your freelance copywriting into a marketing agency that runs on autopilot.
Episodes
February 5, 2024 • 19 mins
Don't do this if you want more clients. I make this mistake all the time. It makes my life more difficult as a copywriter or marketer.
The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better.
Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February.
I...
The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better.
Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February.
I...
Mark as Played
January 14, 2024 • 20 mins
Publish, promote, promote some more: The truth about content creation. The content treadmill is real. Let's answer the question of how content marketing can generate leads.
Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers?
I'm not about about chasing clickbait or fleeting virality. You know some...
Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers?
I'm not about about chasing clickbait or fleeting virality. You know some...
Mark as Played
January 11, 2024 • 16 mins
Do you have a high-traffic website but no revenue to show for it? That's typical for podcasts, YouTube channels, and content websites.
You must do something different to earn $20,000 a year or more. That's what this episode is about. How to add additional streams of income to any periodic audio or video podcast.
The office is so busy lately that I cannot get through a podcast without an inbound call. That's a great place to be. But n...
You must do something different to earn $20,000 a year or more. That's what this episode is about. How to add additional streams of income to any periodic audio or video podcast.
The office is so busy lately that I cannot get through a podcast without an inbound call. That's a great place to be. But n...
Mark as Played
January 4, 2024 • 18 mins
If content got you clients, then every copywriter and consultant would be rich. Churning out content is the de facto standard.
Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress.
Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you to know about this productivity hack.
W...
Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress.
Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you to know about this productivity hack.
W...
Mark as Played
December 26, 2023 • 17 mins
Stop wasting time chasing Google Search updates. Most websites can't convert traffic even if search engines send you traffic.
Stop deleting content on a hunch chasing rankings. Instead, use a scientific approach that triples conversion.
You're in the right place if you want double digital conversion rates and more cash flow from your business website.
This approach looks at extracting best practices for lead and sales conversion. Then...
Stop deleting content on a hunch chasing rankings. Instead, use a scientific approach that triples conversion.
You're in the right place if you want double digital conversion rates and more cash flow from your business website.
This approach looks at extracting best practices for lead and sales conversion. Then...
Mark as Played
December 22, 2023 • 24 mins
What do you do after researching buyer personas, keywords, or industries? Are you increasing capacity or grinding through the boring weeds?
Do this to read the minds of prospects. Over your copywriting career, you'll be more productive. This concept of information management makes you more productive.
You don't need any fancy database, software, or even a librarian. Start organizing your research to help you reach hungry prospects.
I ...
Do this to read the minds of prospects. Over your copywriting career, you'll be more productive. This concept of information management makes you more productive.
You don't need any fancy database, software, or even a librarian. Start organizing your research to help you reach hungry prospects.
I ...
Mark as Played
December 11, 2023 • 38 mins
Do you want a seven-figure agency? Use this strategic system for selling high-ticket solutions. You are five steps away from bankable results.
Many will ask, "If this system is so powerful, why would you share it?" Most who start listening to this mega-podcast episode won't finish it.
The majority looks for "marketing secrets" that don't require effort, or somehow magically work in every economy. Those shiny objects are an illusion.
T...
Many will ask, "If this system is so powerful, why would you share it?" Most who start listening to this mega-podcast episode won't finish it.
The majority looks for "marketing secrets" that don't require effort, or somehow magically work in every economy. Those shiny objects are an illusion.
T...
Mark as Played
December 5, 2023 • 19 mins
What is the one thing that every successful copywriter does to build their book of business? Marketers do this as well.
Do this to understand buyers better. Make more relevant offers. Do this to connect with powerful insights about buying behavior.
Without this, you spend more money on marketing with less hope of return. It's that simple. It's a universal secret because so few do it right.
You need this for direct response marketing a...
Do this to understand buyers better. Make more relevant offers. Do this to connect with powerful insights about buying behavior.
Without this, you spend more money on marketing with less hope of return. It's that simple. It's a universal secret because so few do it right.
You need this for direct response marketing a...
Mark as Played
November 27, 2023 • 17 mins
🎙️ Unlocking Ecommerce Success: 7 Proven Strategies for Copywriters, Marketers, and Business Owners! 🚀
Join me in the latest episode where we dive deep into the realm of ecommerce, decoding the secrets that can skyrocket your online sales! If you're a copywriter, marketer, or business owner looking to enhance your craft, this podcast is your golden ticket to success.
🌟 What's on the Menu?
Turn new variations into Profits. Create of...
Join me in the latest episode where we dive deep into the realm of ecommerce, decoding the secrets that can skyrocket your online sales! If you're a copywriter, marketer, or business owner looking to enhance your craft, this podcast is your golden ticket to success.
🌟 What's on the Menu?
Turn new variations into Profits. Create of...
Mark as Played
November 20, 2023 • 43 mins
The sad fact is that copywriting is only 20% of the work necessary to get customers. Yet copywriting impacts 80% of the results. Unfortunately copywriting is 100% more exciting than these frameworks I share in this episode.
Yet the framework is the critical factor that shows you where to apply copy. You can write the very best most clever copy in the world, but in front of the wrong audience you’ll have a flop. That’s why this fram...
Yet the framework is the critical factor that shows you where to apply copy. You can write the very best most clever copy in the world, but in front of the wrong audience you’ll have a flop. That’s why this fram...
Mark as Played
November 18, 2023 • 34 mins
MINI-COURSE: How to pay more money for a customer while boosting profits exponentially. Discover the real math of marketing. Use this to know if your copy is paying its own way. This is direct response implemented.
You can increase conversion rates with three key numbers. These numbers form metrics that measure marketing performance. Without these measures you are taking shots in the dark. Stop wasting your time and the clients mon...
You can increase conversion rates with three key numbers. These numbers form metrics that measure marketing performance. Without these measures you are taking shots in the dark. Stop wasting your time and the clients mon...
Mark as Played
November 17, 2023 • 36 mins
When you understand these fundamentals of conversion rate optimization you can drill down into new buyers. Generate more leads from your website, inbound telephone, or any other means. Stop being a sucker to the distraction that is marketing today.
It doesn’t matter if you do digital advertising, search optimization, or social media. These key fundamentals are more meaningful than every. Unlock new sales and profits for your busine...
It doesn’t matter if you do digital advertising, search optimization, or social media. These key fundamentals are more meaningful than every. Unlock new sales and profits for your busine...
Mark as Played
November 5, 2023 • 25 mins
Preview: How to build high ticket solutions your clients will love. What to include so they pay, stay, and refer. Build both passive and active income with this proven approach.
Be sure to like and subscribe. Part 2 is coming shortly. Don’t miss this valuable resource, join us at https://www.adbriefing.co.uk/n...
Be sure to like and subscribe. Part 2 is coming shortly. Don’t miss this valuable resource, join us at https://www.adbriefing.co.uk/n...
Mark as Played
October 27, 2023 • 41 mins
Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible.
It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.
The truth is that `listeners` are not `customers`, so how do you measure to know the difference. T...
It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.
The truth is that `listeners` are not `customers`, so how do you measure to know the difference. T...
Mark as Played
October 27, 2023 • 18 mins
With all the talk about channel optimization, most marketers miss the right way to increase sales. It doesn't matter your reach if you don't have lead attribution.
Then again, how do you know who makes the best leads? Knowing how to optimize your sales funnel and do valid customer research matters too.
Today's episode covers the right way to do conversion rate optimization. It starts in the least looked place, moving towards greater ...
Then again, how do you know who makes the best leads? Knowing how to optimize your sales funnel and do valid customer research matters too.
Today's episode covers the right way to do conversion rate optimization. It starts in the least looked place, moving towards greater ...
Mark as Played
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