AdBriefing Copywriting Tips
Episodes muse about writing copy that sells. Finally, get beyond the written word into the psychology, persuasion, and methods that get copy written. Learn to write faster and convert more. Grow your freelance copywriting into a marketing agency that runs on autopilot.
Episodes
October 19, 2026 • 19 mins
If you want high ticket clients it can take 9-12 touches before a conversion. That means regular and consistent follow up. Here's how a podcast, or other periodic content can help you with this.
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Mark as Played
October 12, 2026 • 21 mins
The five skills that seperate leaders from the herd. Discover a formula for consultations and developing influencial marketing campaigns. Apply these five skills to know what sells and what doesn't for any client.
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Mark as Played
October 4, 2026 • 29 mins
The often ignored yet powerful part of writing copy that sells. Let's explore a case study as a organization tool and evidence of value. As well as how that is different than a white paper in marketing.
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Mark as Played
September 29, 2026 • 20 mins
Do you create serial content as a subject-matter expert, copywriter, or marketer? Imagine getting more leads and sales from content you've already written. Even content that didn't work in the past can be made evergreen to work today. A specific strategy in this proven framework.
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Mark as Played
September 2, 2026 • 23 mins
When doing more of that you do best eliminates the overwhelm of having everything to do. A secret to more lucrative copywriting assignments. Get consistent work, grow your bottom line, and have more free time doing it.
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Mark as Played
August 20, 2026 • 38 mins
Do you have a podcast, blog posts, and other content that has stopped working? Do you want content that creates and keeps profitable customers? Here is the attractant factor that turns words into clients.
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Mark as Played
August 19, 2026 • 21 mins
Do you know of the four types of email messages? Are you maximizing your correspondance to increase sales? What is the real purpose of an email message, or any follow up message?
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Mark as Played
August 18, 2026 • 16 mins
Whether you write a book to promote yourself, or you write a book to promote someone else, publishing isn't easy. There are obstacles, frustrations, and situations to be aware of. Fortunately with these insights you can over come them. Are you ready to be a published author? Here's what you need to know.
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Mark as Played
August 17, 2026 • 20 mins
What if you can turn old content into new profits? Leverage what you've already posted, recorded, or delivered into a system that magnetically attractions new high-ticket clients. Here's how to get help doing the work once and getting paid many times.
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Mark as Played
August 16, 2026 • 17 mins
Get results from your business whether you are in the room or not. It starts by systemizing operations so that you can scale the business without burning you out. Stop being the bottleneck and finally find independence.
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Mark as Played
August 5, 2026 • 23 mins
Never stare at a blank page again. Use this approach to write more of the copy that generates leads and sales. Turn small assignments into marketing campaigns. Help clients get measurable results while making you smarter about this audience.
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Mark as Played
August 3, 2026 • 22 mins
Do you want more clients who pay, stay, and refer? Yet are challenged by AI and low cost oppoerators stealing client work from your copywriting services. Here's how to approach freelance copywriting in a global marketplace surrounded by smart machines.
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Mark as Played
July 29, 2026 • 26 mins
Even if you can write better copy the AI commoditization will eliminiate freelance copywriting. The decision is one sided, clients want instant, then again, they don't know what to ask for. There is one way to transform what you do into more consistent income, expert positioning, and more consistent copywriting assignments. Start here.
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Mark as Played
July 21, 2026 • 18 mins
Become a mindreader that understands the motivations, drama, and problems your audience whats to solve. Make more meaningful offers, close more sales easily. Start here.
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Mark as Played
July 15, 2026 • 21 mins
More than 50% of marketing is wasted. The key to success is knowing which half, then doing more of what works. Here's a fast track way to know what works, as well as how to optimize for greater return on advertising spend.
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Mark as Played
July 13, 2026 • 25 mins
With AI putting words on page is easier than every before, but are they words that create and keep profitable customers? There is writing and there is persuasion. To attraction more high ticket clients you need persuasion. That's what we cover today for the copywriter who wants to remain relevant.
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Mark as Played
July 10, 2026 • 38 mins
It is not about writing faster, or writing better. AI can create content from any hairbrained idea, and that's a problem. The truth is that without a writing process you aren't gaining traction building your copywriting business. Start here.
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Mark as Played
July 7, 2026 • 41 mins
The truth about the role of humans in strategic decision making and implementation. Discover the big problem with AI and how it can give you bad advice that sounds good. Unlock new value and understanding with these insights. #ABR #ISR
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Mark as Played
July 3, 2026 • 26 mins
If you want to make real money with podcasts and blog posts there is only one proven way. All other ways put you at the mercy of search engines, social media, and media sharing platforms. This one way is ancient, yet works even in a world of AI -- and it will work for any copywriter, marketer, or subject-matter expert when you dare to apply it.
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Mark as Played
June 29, 2026 • 22 mins
You don't need another tip, trick, or technique to be more profitable as a copywriter. There is a secret that many ignore. That secret makes all the difference in your ability to know what works and what doesn't when it comes to words that sell. I explain everything in today's episode.
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Mark as Played
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