The ROI of Why

The ROI of Why

Seeking to uncover the correlation between purpose and business, The ROI of Why explores all things impact related within different markets and sectors. Every week, Graham and Andrew investigate the growing shift that is placing people over profits. The two connect with business owners, entrepreneurs, and influential members of organizations to better understand what drives their business models to place a heavy emphasis on doing good within their communities, their markets, and the world.

Episodes

April 25, 2022 42 mins
In this week's episode of ROI of Why, Graham and Drew link up with JD Messinger to discuss the 12 Habits of Authentic Leaders. Jonathan D. (JD) Messinger is a corporate visionary, #1 best-selling author, inspirational speaker, and personal advisor. He began life as a fireman and went on to become CEO of Ernst & Young Consulting, South East Asia. Nominated as CNBC Asian CEO of the year, he was an advisor to the Singapore Prime Minis...
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On this week's episode of the ROI of Why, Graham and Andrew link up with Hamsa Daher of Small Giants to discuss the massive impact they have made within the purpose driven landscape. The Small Giants Community is a designated L3C organization, a hybrid between a for-profit and a nonprofit entity that prioritizes mission and social purpose. Passionate, purposeful business leaders from around the world look to Small Giants to train a...
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May 3, 2021 27 mins
Graham and Drew kick off season two with a bang. They discuss silver linings, business as a force for good, and the concept of fellow travelers.
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For the last episode of season one of The ROI of Why, we’re celebrating all the good we’ve discovered in our business community by looking back on our favorite conversations on this show. We’ll share the moments that inspired and enlightened us—and how we can apply these lessons to the unique world we live in now.
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As everyday life shifts into a strange new normal, we’ve seen several nonprofits wonder how their fundraising fits in. These are tough times for everyone, but nonprofits can’t just pause their mission—those they serve still need them. GivingTuesday, the organization that usually facilitates charitable donations the Tuesday after Thanksgiving, has created GivingTuesday to take some pressure off concerned nonprofits. On Tuesday, May ...
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Electronic Contracting Company has provided custom designed electronic solutions to clients across the Midwest for over 60 years. Part of the reason they’ve survived for so long is willingness to adapt without compromising their service or vision. Matt Thorne, the executive vice president of Electronic Contracting Company, has been with the company for 24 years and is helping usher its culture into a new era. This week, Matt talks ...
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Allo is a fiber optic internet, phone and cable provider powered by hundreds of team members based across Nebraska and Colorado. Allo’s core values—be honest, exceptional, local and hassle-free—are not only a reminder of what Allo stands for, they drive how the company acts and grows. Our guest this week, Dave Miller, Allo’s director of ethical engagement, discusses how and why core values should be a powerful driving force in any ...
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Today at the round table of purpose and impact, we are joined by Randy Hawthorne and Graham Pansing Brooks to talk all things Launch Leadership. Randy, the executive director of Launch, has been involved in the organization for years and watched it grow from a student council organization to a comprehensive summer leadership workshop. The key tenet of Launch is that every student has the potential to be great leader in their own wa...
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In such a strange time as this, it’s not strange for individuals and organizations to feel a bit lost. And that’s okay—we’re all in this difficult time together. Luckily, there are a lot of amazing people and companies working hard to support their communities right now. Today, we would like to discuss some of the organizations we’ve seen go above and beyond to serve others in hopes of bringing our ROI of Why community some hope an...
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Graham Pansing Brooks joins us on the podcast once again this week with a treasure trove of knowledge from the Stagen Reunion—a conference for businesses who plan for the long, long game. Companies move quickly these days, but that doesn’t mean there isn’t value in planning through generations and legacy. Taking an occasional glance outside the scope of the day-to-day can provide a perspective that helps us set foundations that are...
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Every day, your audiences are bombarded by endless content on the endless scroll of social media. It’s not hard to understand why people can feel social media fatigue—and why they cope by tuning out the majority of what they see. To cut through that endless scroll and really connect with someone must take magic then, right? Well in this day and age, a thoughtful, creative, intentional paid social post can be your magic. In this fin...
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As we discussed in the first installment of this miniseries, social media has so many awesome capabilities beyond just asking your audience to buy your goods and services. Selling shouldn’t always be your top priority on social—but eventually you gotta turn that devoted follower into a devoted customer. So how do we mindfully ask for sales in the volatile social media world? Today, we dive into some of our strategies for building a...
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There are several competing philosophies about what social media engagement is and how to measure it. Tracking a number of likes, shares or comments is a valuable piece of engagement, but it’s part of something even bigger. The storytelling capabilities of social media open up a whole world of connections through engagement. So how can brands seek a kind of engagement that actually leaves an impact on people? In this social media s...
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Over the next four weeks, we’re taking a dive into the wild world of social media strategy with a focus on powerful storytelling. Purposeful brands have purposeful stories to share, and those stories can create invaluable connections with an invested audience. Week 1 is all about value-driven content—the fun, useful, intentional content that hooks your audience by giving them a taste of the wisdom you have and they need. We’ll disc...
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All of us—individuals, brands, nonprofits, movements—have a story. But as we’ve learned from the great Joseph Campbell (check out Myths & Monsters on Netflix), we are all really telling the same amazing story of humanity. All we need to find is what we want to add to the story. This week, we discuss how storytelling is a key way organizations can create genuine community on social media. When organizations find what they contribute...
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In business and life right now, there seems to be a need for speed and immediacy. Each task needs to get done ASAP so you can move to the next one ASAP. While moving quickly can be an essential skill, we want to talk about the value of planning, vision and tenacity for the 2020s. This week, we discuss how to keep an eye on the bigger picture when everyday demands and exciting new trends can pull us away from our true north. Playing...
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People don’t like to be sold to. On the other hand, people love to learn and become empowered to make their own decisions, especially purchases. Too many brands overlook the opportunity of aiding consumers in their journey to discovery and prefer to sell, sell, sell. Something as simple as a Facebook ad has vast potential to leave a lasting impression on the right set of eyes. This week, we talk about social media’s unique ability ...
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The meetings grind and distraction-ridden environments we’ve created for ourselves can lead to bad tendencies, hollow statements and communication breakdowns. But if we retrain to be more mindful, intentional and vulnerable, we can see work in a whole new light. There’s power in listening—not just hearing—and connecting with the people around you more genuinely. This week, we discuss becoming a better leader by forming new communic...
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In order to change the culture of work to better fit modern families, we need start by changing our perspectives on how work should be conducted. We can then discover and solves the subtle inefficiencies that keep us tied to work. Decades ago, it was predicted that technology would help us attain a four day work week. So why does that concept seem more far away than ever? This week, we think beyond the 40-hour work week and discuss...
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Our chat with Jessica Charlsen last week inspired us to reflect on the modern work landscape, and we just had to spend another episode sharing our thoughts. Chasing career dreams is more possible than ever, but a side effect of this thriving entrepreneur landscape is a romanticization of overwork. This week, we discuss burnout, overwork and ways to combat them with efficiency and purpose to build a more focused, sustainable workfor...
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