The Jasmine Star Show

Ever felt underqualified, overwhelmed, or like you're not enough to chase your dreams? This shortie episode is for you.

This clip from my conversation with the brilliant Sharon McMahon dives into the mindset shifts that helped me go from stuck in self-doubt to boldly showing up—imperfect and all.

We talk about reframing failure, ditching the fixed mindset, and why being "not ready" is actually your superpower. Plus, yo...

Have you ever looked at a spreadsheet and thought: “Absolutely not today, Satan”? 🙋🏽‍♀️ Same.

But this episode isn’t about Excel formulas — it’s about the business and mindset behind the viral brand Miss Excel, created by Kat Norton.

Kat went from 60-hour workweeks in a job she didn’t love to building a multi-7-figure business teaching Excel on TikTok… all by leading with energy and alignment first.

We chat about:

✨ How energetic wor...

Is your website working for you… or against you?

In this episode, Jasmine shares a behind-the-scenes conversation with a friend who sold his company for $40M—and why his next big move depended on one thing: a website that actually converts.

You’ll learn:

• Why your website—not social media—is your most powerful digital asset
• 3 must-haves for building trust and driving leads
• How AI search (like ChatGPT) is changing how clients find you
• ...

What happens after you build the business of your dreams… but have no idea what comes next?

In this vulnerable solo episode, I’m pulling back the curtain on what it really looked like to step away from the day-to-day at Social Curator, operationalize the company, and wait for “the next big thing” to arrive.

Spoiler alert: It didn’t.

I share how I found myself on a remote island in Hawaii with no social media, no laptop, just a journal...

Ever tried to woo a dream hire… and got rejected?

In this behind-the-scenes episode, I share how hiring a new executive for one of my companies turned into the business version of 90 Day Fiancé. 😅💼

You’ll hear:

• Why I risked public rejection to share this
• How I courted a former agency partner to lead our sales team
• What I did when she turned me down (spoiler: I celebrated her)
• Why I believe every “no” is just a “not right now”
• And ho...

Can we get real for a second?

So many entrepreneurs are waiting to feel "ready." Waiting for the right gear, the right timing, the right confidence. But here's the thing… you’ll never have enough.

In this short but mighty episode, I’m sharing a powerful snippet from a past conversation with my friend Ken Coleman—also known as America’s Career Coach—and whew, it’s a gut check.

We talk about:

• The myth that you need mor...

When life threw Dylan Jahraus a curveball, she didn’t fold—she built a 7-figure business instead.

From climbing the corporate ladder to becoming a stay-at-home mom, to scaling a multi-million-dollar Etsy shop and pivoting into digital education, Dylan’s journey is packed with lessons in resilience, reinvention, and unapologetic growth. 🙌

In this episode, she shares:

• How she scaled to $2M+ in under 2 years
• Why she walked away from ...

Ever felt scared to put yourself out there or wondered, “Who am I to be visible?” This episode is for you.

Recorded live at the Powerhouse Women event, this panel conversation dives deep into the emotional side of building a personal brand. Joined by Krista Williams (Almost 30) and Lori Harder (Earn Your Happy), we talk about showing up online—even when you’re tired, scared, or doubting yourself.

You’ll hear how to reveal the next ve...

Ever feel awkward when it’s time to sell? 😬 Same. But what if you had a proven 8-step sales framework that took our team from zero experience to a 60% close rate?

In this episode, I share the exact process we used to build confidence, train our team, and sell everything from masterminds to coaching programs—without feeling sleazy.

You’ll learn how to isolate desire, avoid common sales mistakes, and create a process that works for an...

If you’ve ever found yourself saying, “I’ll start when I have more time/money/clarity/confidence…” this episode is your permission slip to quit waiting and just start already. 🙌

While traveling with Amy Porterfield, I had a powerful conversation in the TSA line with a woman named Diana—an aspiring founder who had an amazing idea but hadn’t taken the first step. She was asking about investors and funding, and before she could finish...

Your brand isn’t your logo, colors, or fonts—it’s the feeling people have about your business when you’re not in the room.

In this solo episode, I’m breaking down the real reason customers choose you (hint: it’s emotional), and why brand trust is your biggest growth tool.

I share:

• Why feelings drive loyalty (even with peanut butter)
• How companies like Apple + McDonald’s engineer emotion
• How I built brand trust in my 7-Figure Masterm...

You don’t need a million dollars to have a millionaire mindset — and in this episode with bestselling author and financial educator Anthony O’Neal, we explore exactly what that means. 💭💸

We break down the difference between a broke mindset, a millionaire mindset, and a billionaire mindset — and how rewiring the way you think about money can completely change your business. If you’ve struggled with investing, delegating, or just fe...

How do you build a business you can sell, scale, or step away from? That’s the question Shay Bacani and I dive into in this no-fluff conversation.

Shay breaks down why so many women build beautiful but unsellable lifestyle businesses—and what it takes to turn your company into a true asset. We unpack how to restructure your business, think bigger, and stop being the bottleneck in your own growth.

If you're ready to build real we...

Ever rolled your eyes at the phrase “personal brand”? Same. But before you check out, I want to show you why building a personal brand might be the most profitable thing you do in business.

In this episode, I’m sharing:

• What building a personal brand really means (hint: it's not about being an influencer)
• The exact hires that helped me step into my CEO role
• The journal entry I wrote after hiring a COO (yes, I’m sharing it 👀)
• A...

Can I be real with you?

There have been times in my business when I wanted to burn it all down. Shut the laptop. Toss the planner. Delete the Instagram account. Sound familiar?

But what I’ve learned over and over (the hard way, of course) is this: You don’t pivot because you’re “over it.” You pivot because you’ve EARNED it.

Inside this solo episode, I’m pulling back the curtain on what it really takes to pivot your business—and spoile...

Jessica Marx joins me to share how she helped scale a biotech company to a multi-billion-dollar acquisition—and why she’s now on a mission to help small business owners build companies that run without them. We dive into what makes a business truly scalable, the most common reasons entrepreneurs burn out, and how to turn your business into an asset instead of a job. If you’ve ever wondered what it takes to exit—or just step back—th...

Ever feel like you're doing everything but getting nowhere? In this episode, I dive into how I reclaimed my time, energy, and CEO role by doing a time audit (yes, it's annoying—and yes, it's worth it), delegating what no longer served me, and creating intentional blank space on my calendar. Spoiler alert: focus is the real F-word in business. If you’re ready to stop spinning your wheels and start scaling with clarity...

Let’s be real—taxes aren’t sexy… but keeping your money? That is hot.

In this episode, I’m sitting down with Karlton Dennis, a licensed tax strategist who’s on a mission to help entrepreneurs stop overpaying the IRS and start building generational wealth.

From tax write-offs to entity structure to real estate hacks—you name it, Karlton breaks it down with energy, clarity, and humor. (Yes, we actually laughed while talking about tax c...

Ever wondered what it really takes to build a high-performing sales team from scratch?

In this raw and real episode, I’m taking you behind the scenes of our newest offer — Consistent 10K — and exactly how we’re building the sales department at Jasmine Star Brands from the ground up.

You’ll hear:

• Why we launched a new high-touch, high-accountability program
• How we defined the perfect-fit client before selling
• Why I rebranded "sa...