BUILDING FINANCIAL JOY
A disabled founder, four months and counting, races to raise capital, build a team, and launch the Financial Joy Index™, a shame-free financial wellness check-in designed with the disability community in mind, because so many financial tools weren't, and built for everyone traditional fintech leaves behind. Licensed to credit unions, CDFIs, and banks with zero safety net or runway left. Building Financial Joy follows Ruby "SunShine" Taylor, founder of Grean Wealth, as she documents her startup journey in real time. Experience unvarnished pitch meetings, grant applications, and hiring decisions as they happen. This is raw entrepreneurship, fintech, and disability advocacy with nothing smoothed over. New episodes every Tuesday. Disclaimer I am a stutter so at times I will stumble and I will keep going because I am thriver not a complainer.
Episodes
I’m a disabled founder building a financial wellness startup with $0, and a customer discovery meeting just changed who I’m building for.
I’m Ruby “SunShine” Taylor, founder of Financial Joy School®, and in Episode 7 of Building Financial Joy I share a mid-build pivot for the Financial Joy Index™. I started with banks and credit unions because I’d worked with several and knew the industry.
Bu...
A disabled founder with a traumatic brain injury and stutter becomes the developer of her own fintech startup, because she can't afford to hire one. In Episode 6 of Building Financial Joy, Ruby "SunShine" Taylor, founder of Grean Wealth and Financial Joy School®, woman founder, social worker, and stutterer, builds the Financial Joy Index™ with $0, an AWS Social Impact support team, and her Technical Advisor, who tells the room: "Sh...
A disabled founder building a fintech startup completes a major technical milestone, nine of nineteen steps in a full Product and Technical Blueprint, covering product vision, security architecture, accessibility architecture, infrastructure, and API specifications, only to be told by her Technical Advisor, "What did you do?" In Episode 5 of Building Financial Joy, Ruby "SunShine" Taylor gets honest about building the Financial Joy...
A 7.7 investor-readiness score. Zero dollars in the bank. A disabled founder holds both of those truths in the same week. In Episode 4 of Building Financial Joy, Ruby "SunShine" Taylor shares a genuinely joyful week building a fintech startup at $0: a new idea for the software born out of a development meeting with her Technical Advisor, a deck score of 7.7 from the AHM Catalyst Capital Passport, well above the 7 needed to be consi...
Sometimes founders must lose to win again, and this week, Ruby "SunShine" Taylor did. Zero votes at a real pitch competition. A bruised ego, no spin on it. In Episode 3 of Building Financial Joy, this disabled founder building a fintech startup gets honest about the loss, and what came right alongside it: a blessing from a VC's mother, learning to code for the first time, and the best compliment she's received yet from a potential ...
A disabled founder, a lost grant, and a co-founder who moved on — this is what building a fintech startup with $0 cash actually looks like. In Episode 2 of Building Financial Joy, Ruby "SunShine" Taylor gets honest about a real mistake: a grant once funded a full build-out of the Grean Wealth Financial Education Platform, and it never launched. Her co-founder, Jaco, has since moved on to a great opportunity at a financial ins...
$0 raised. No developer hired yet. Four months until 2026 ends, and no runway behind the countdown. In Episode 1 of Building Financial Joy, disabled founder Ruby "SunShine" Taylor opens her Baltimore City rowhouse door on building a fintech startup in real time: the Financial Joy Index™, a shame-free financial wellness check-in designed with the disability community in mind, and built for everyone traditional fintech leaves behind,...
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