Strategic Growth Podcast

Strategic Growth Podcast

The Strategic Growth Podcast features expert insights, interviews with thought leaders and business plan triage for entrepreneurs, funders and decision-makers. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Formerly known as the #NeoMarketing Podcast. www.TheGoldingGroup.com

Episodes

April 3, 2024 22 mins
The best businesses have three main components: Solve a problem, offer a manageable solution and provide value above what is expected. Local startup Storm Check was launched with this in mind. After initial success, the founders recently went through a brand elevation to become Shelter Ready! full-service cleaning and prep. for storm shelters. 

The decision to rebrand is always a tricky proposition, even more so when a company is on...
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A guide to being strategic, systematic and comprehensive in your decision-making. Today's episode provides a structural overview that anyone can use; just apply your situational details. You need to know four things before you begin the strategy process.
  1. Know yourself
  2. Know your audience
  3. Know your value
  4. Know your position 
This episode will provide you all the information you need to craft a strategy and plan for implementation,...
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Since 1998, i2E has been a trusted and accomplished partner in Oklahoma’s community and economy, working closely with business owners and leaders to develop and strengthen their ideas, scale their companies responsibly, launch successfully and ensure relevance. Our guest today is Rex Smitherman, President of i2E. He is responsible for providing leadership in strategic business planning, management of company operations, managing re...
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We're making a BOLD but true statement today to grab your attention but also offer you an opportunity to improve your business in specific ways that create sustainable success and profitability. The Golding Group can help you do just that. All you have to do is just ask, via this link: https://calendly.com/grow-with-us/fix-my-business

There are two ways to create sustainable profitability in any business: Effectiveness and Efficien...
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Here's a cool idea: for one day, co-work with VCs in your ecosystem. Our guest today is Darrel Frater, Senior Associate at Serac Ventures talking about VC Day - OKC on Thursday, February 8th. This is an open event for VCs, LPs, and Founders interested in networking within a casual setting. The goal is to create a low-pressure environment for all participants while enabling access to the greater venture capital ecosystem. Listen to ...
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Last year, we had so many amazing guests, insightful conversations and interesting topics discussed on the Strategic Growth Podcast. We kick off 2024 with part two (part one posted on 1/3/24) of the best clips from July to December).

Guest appear in this order:
• Jeanean Yanish Jones, Executive Director of Health Alliance for the Uninsured
• Jonathan Dodson, CEO of Pivot
• Professional Podcasting: Communication, Not Selling
• Jeffer...
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We had so many amazing guests, insightful conversations and interesting topics discussed on the Strategic Growth Podcast in 2023. We kick off 2024 with a review of the best clips from January to June (Part 2 will cover July to December).

Guest appear in this order:
• Kitt Letcher CEO of the BBB-OKC
• Alex Ruhter, founder of JackBe Drive Thru Grocery
• Business Pan Triage with startup founder Zacharias Voulgaris
• Hoang Lam, CEO of C...
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Biotech, nanotech and medical device development are rapidly advancing in Oklahoma. Chelsea Luxen, CEO of ParaNano Wound Care, is one of the innovators in these industries in the Sooner State. Her startup is a pre-clinical company founded in 2018 directed towards the development and commercialization of an advanced wound care product line called the Nanosheet™, a flexible nanofiber membrane that visually changes color when infectio...
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Rebranding an existing business is not an easy task to be taken lightly, but when done right the benefits are worth the extra effort, attention to detail and dedication to the process. Our guest on episode 184 is Tim Priebe, CEO of Backslash Creative, which recently went through a multi-year rebranding process from T&S Online Marketing (since 2014) and the original launch name of T&S Web Design. The Backslash Creative team ...
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"Every decision that I make as a business owner, I want it to be through the lens of people first. What's best for not just my people but also for the people we're working with and contracting with are trusting us by hiring us. What's best for them as well." - Bryce Thompson, owner of Cord Construction Services and Managing Partner of the Community Through Beer (CTB) Group. CTB Group includes The Patriarch in Edmond, Social Capital...
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November 1, 2023 39 mins
Our special guest for this episode is William (Will) Blake, CEO of Vesta Foundation Solutions & Unisonworx, President of Construct My Future Non-Profit and Business Consultant. We discuss developing systems, working with the right people, scaling up million-dollar businesses, starting over and how focusing on your vision keeps you on the path to success.
https://www.vestafoundationsolutions.com
https://unisonworx.com
https://www.c...
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Venture Capital (VC) investing is more than just writing checks. VC firms, limited partners and individual investors offer support, connections and expertise to the startups and early-stage companies in their portfolios. To better support your investments, we have curated a specialized list of additional support services to assist essential business activities in key areas critical to VC firms and investors: Human Resources, Treasu...
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Special guest Ashley Coffey is host of Coffey & Code Podcast, CEO of Coffey & Consult startup and TEDx Speaker focused on bridging the gap between technology and people. She is an emerging technologies subject matter expert with over a decade of experience in the tech industry, including public, private and non-profit roles. She currently serves on the Advisory Board of the local non-profit Oklahoma Women in Technology and ...
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Special guest Kelley McGuire is on a mission to make wine fun and enjoyable for all people, no matter their level of experience or knowledge. She started her private and/or virtual wine-tasting and consulting business Wine With Kelley as a response to her problem (untraditional availability) along with a passion for helping others better understand and enjoy wine. We talk about how all of her life and professional experience prepar...
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August 30, 2023 26 mins
On this BONUS 5th Wednesday of the Month episode, Kyle Golding interviews Jeffery (Boston) Barnett, owner and Chief Consultant of Boston Safety & Compliance. He has a deep passion for ensuring that workers across all industries make it home safely at the end of their work day. Barnett, often called Boston for his East Coast accent, has extensive knowledge of occupational safety in the construction, oil and natural gas industrie...
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August 16, 2023 30 mins
Tips and techniques for hosting or being a valued guest on podcasts. Special guest Casey Farmer, rookie podcaster and VP of Marketing at the BBB serving Central Oklahoma joins our podcasting veteran CEO Kyle Golding for a conversation about making the most of podcast as a host or guest. How to prepare, connect with audiences, create ROI and be collaborative via podcast. Everyone has a story to tell, so why not make it a marketing o...
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Businesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build a community around your brand. Who can take advantage of podcasting in 2023? Entrepreneurs, venture capitalists, business leaders, brands, small businesses, big businesses, professional organizations, community groups, non-profits and government agen...
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10 years ago, Jonathan Dodson traded his banking job for a regular seat at Elemental Coffee, hoping to figure out what to do with his career. Within 10 months, David Wanzer asked Dodson to partner on redeveloping the Tower Theatre. Within 18 months of that, Pivot went from concept to "real" business. Since then, Pivot has developed over $100MM in assets all within the OKC community and realized that development is just a means to b...
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Health employees are productive employees and contributing members of society. On this episode, we discuss the multitude of benefits that come from keeping our employees healthy through insurance coverage and the options employers and employees have for health insurance with special guest Jeanean Yanish Jones, Executive Director of the Health Alliance for the Uninsured nonprofit org. But we also learn so much more about mission-dri...
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June 21, 2023 38 mins
We're discussing the immense value of employing Veterans for business owners, the country and the Veterans themselves with special guests Chad Watts, CEO of Scars and Stripes Coffee and Major Ed Pulido, Co-Founder of the John-Daly Major Ed Heart of a Lion Foundation. We discuss the value of teamwork, accountability and mission focus that Veterans bring to post-service careers and the resources for businesses that hire them.

Scars an...
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