Marketing for The Small Business

Marketing for The Small Business

We're diving deep into everything marketing! From inbound, outbound, digital, online, whatever you call it I'm sharing the industry secrets to help you grow your company, brand, or small business.

Episodes

July 24, 2023 60 mins
Welcome to another episode of the "Marketing for the Small Business" podcast. In this episode, we dive deep into the realm of paid media and explore how small businesses can navigate and leverage this ever-evolving landscape to their advantage.

Topics discussed in this episode:
  • Understanding Paid Media: We kick off the episode by demystifying what paid media is and how it differs from organic media. We also discuss the various ty...
Mark as Played
Welcome to a very special episode of Marketing for the Small Business, I'm your host Braedon Kruse recording here at BLU Studio in Tulsa Oklahoma. Join the TikTok LIVE on thesoonerceo TikTok, ask some questions, and see what behind the scenes looks like in the studio.

We're about to dive deep into the ocean of courage, determination, and resilience.

In this thrilling episode, we sit down with retired U.S. Navy SEAL and renowned profe...
Mark as Played
May 10, 2023 70 mins
Talk about
  • Importance of FAA License
  • Creative Abilities
    • Photos
    • Videos
  • Technical Abilities
    • Weight Capacity
    • Roof Inspections
    • Agriculture
    • Wildlife
    • Rescue Mission
    • Surveillance & Security
    • Lidar
  • Scenarios and Stories
    • America's Got Talent
    • Unmanned vehicles
    • Innovation

Verge Aero - drone shows:
- America's Got Talent:
jaWDs3PGg
- Website: https://verge.aero

Compass Systems:
- Website: https://compass-sys-inc.com
- pilot se...
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In this follow-up episode, we build upon our previous discussion of social media advertising, diving deeper into advanced strategies for maximizing the potential of TikTok, Facebook, Instagram, YouTube, Google, and LinkedIn. We explore the nuances of each platform and share expert tips for creating more effective ad campaigns that deliver results.


Throughout the conversation, we cover the following topics:
  • TikTok ad formats: Expl...
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In this episode, we discuss the importance of having a clear marketing strategy and targeted messaging. Without these crucial elements, your marketing efforts could be akin to throwing money down a rabbit hole. We delve into the world of Chief Marketing Officers (CMOs) and explore their role in ensuring that your marketing initiatives are effective and well-targeted.

Throughout the conversation, we cover the following topics: 1. Th...
Mark as Played
April 1, 2023 64 mins
In this episode, we dive into the world of social media advertising, exploring the various platforms that offer unique opportunities to reach and engage your target audience. From TikTok and Facebook to Instagram, YouTube, Google, and LinkedIn, we discuss the ins and outs of creating effective ad campaigns that drive results. Throughout the conversation, we cover the following topics:
  1. The rise of TikTok: Understanding the rapid ...
Mark as Played
October 7, 2022 46 mins
The 3 Marketing Fundamentals You Must Have To Drive Consistent, Repeatable Results Part 2. We'll be discussing:

Framework to create good messaging
Create target market

Braedon Kruse
Sooner Marketing Solutions and BLU Studio
marketingsooner.com

Tim Fitzpatrick
Rialto Marketing
www.RialtoMarketing.com
http://revenueroadblockscorecard.com/
https://www.rialtomarketing.com/rialto-marketing-podcast/
https://www.rialtomarketing.com/messaging-worksho...
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October 4, 2022 37 mins
The main focus of the interview will be on my (Braedon Kruse) journey as an entrepreneur running a digital marketing agency.

To wrap up the interview I was asked some fun rapid-fire questions.

1. What books I've read that's made an impact?
2. What's my morning routine look like
3. Is there a CEO that I follow or study?
4. What is my favorite online tool?
5. What's one thing I wish you had known when I began my career?

With featured guest...
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Sarah is a writer, editor, and a content marketing strategist for facilities services, construction, medical and real estate products, and SaaS companies. She works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount.  

Sarah uses her tested and proven framework to streamline content marketing, social media, and email marketing through smart systems. She won 3rd place ...
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Welcome to Marketing for the Small Business. I'm your host Braedon Kruse, recording live here at the BLU Studio. Introducing our featured guest Tim Fitzpatrick with Rialto Marketing!

Tim enjoys chatting about the importance of the marketing fundamentals (what they are and how to get them right).

Today we'll be discussing "The 3 Marketing Fundamentals You Must Have To Drive Consistent, Repeatable Results".

Unfortunately, many people sk...
Mark as Played
July 13, 2022 59 mins
Braedon Kruse interviewed Abel with ARC Outdoorsmen and Chance with Threaded Industries. During the show we discussed everything from managing employees and kids to work-life balance, and much more.

ARC Outdoorsmen
arcoutdoorsmen.com

Threaded Industries
https://threadedindustries.com/
Mark as Played
December 23, 2020 35 mins
In this podcast, we're reviewing some website basics to understand what all goes into a website for your small business. Whether you're starting a brand new website, or redesigning your current site. Here are some common Q&A's we'll help you get started.

1. What is hosting?
2. What is a domain?
3. Which platform would you suggest and why?
4. What should I budget to build a website?
5. What happens after it publishes?
6. The importance of...
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How to Utilize Marketing Content to Maximize Growth in 2021

I hope you're loving these new podcast episodes! I have yet another interview with a fellow marketer specializing in email and content marketing.

In this episode, I've interviewed Ziv Raviv at the Daily Cookie, discussing how important the right content, at the right place, at the right time can not only increase your engagement but also help skyrocket your sales.

We're divi...
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December 7, 2020 28 mins
How 2021 Will Change Marketing Forever? In this podcast, we're interviewing Clarence Fisher at Tulsa Internet Marketing. Covering what you'll need to know going into 2021 so you make smart marketing choices.

What topic should I post next? Send me a message:
- marketing@marketingsooner.com
- Text me at (918) 609-3248.

Connect With Clarence on LinkedIn: https://www.linkedin.com/in/clarence-fisher-4a047110
Connect With Braedon on LinkedIn:...
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What's the difference between sales & marketing? In this podcast, we'll discuss how these 2 departments can work together to grow your company.

What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.
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It’s no longer feasible to run a business, even a brick-and-mortar one, without a web presence.

Consumers turn to the internet for everything from product research to location and operating hours. Having even a simple website that’s well-designed can give you an edge in your field, and if you have products to sell, your site can open up new markets and expand your business cheaply and easily.

Website design software has evolved so ...
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WooCommerce vs Shopify is a showdown between two e-commerce giants. Shopify powers over 800,000 online stores, while WooCommerce claims it’s the web’s most popular e-commerce platform. But which is right for you?

Shopify is powerful, reliable, and easy to use, offering lovely templates and brilliant customer support. With Shopify, you’re paying a monthly premium for a solid platform – in fact, Shopify goes on to win today’s battle (...
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What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

Learn More On Our Blog Post: https://soonermarketingsolutions.com/strategy-tactics/7-elements-of-a-great-construction-marketing-strategy/

It’s Time For Your Construction Marketing To Get Creative!

Covid-19 changed the world. It sparked businesses all over to re-evaluate how they operate. The construction business has been no...
Mark as Played
November 4, 2020 9 mins
What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

Learn More On Our Blog Post
https://soonermarketingsolutions.com/seo-sem/what-is-local-listing-management-and-why-is-it-important/

Learn More About Sooner Marketing's Local Listings Management Service:
https://soonermarketingsolutions.com/service/local-listings-management/

In this podcast we'll cover What Is Local Listing Mana...
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Does anyone buy anything these days without reading *at least* a handful of customer reviews first?

The answer is no… or very few.

90%, actually – that’s the percentage of consumers who read online reviews before visiting a business or purchasing a product.

It stands to reason….

People trust each other more than they trust companies.

But how can a company encourage current or former customers to leave reviews?

This podcast covers *a ton*...
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