BARQAR Bites Podcast
A SMART Marketing podcast that brings in top business leaders, subject matter experts, and consultants to share tips and strategies to help companies market more effectively. Each episode focuses on a specific topic and provides both strategic and tactical advice that marketers can implement in their own business.
Episodes
In this episode of the BARQAR Bites podcast, we sit down with Maddie Collins, the Community and Outreach Director at Big Big Table, a unique community café in Buffalo, NY. Operating on a “pay-what-you-can” model, Big Big Table is redefining what it means to serve the community by providing healthy, nutritious meals to anyone who walks through their doors, regardless of their financial situation.
Join us as Maddie shares the inspiri...
In this episode of the Barker Bites podcast, host Brad Smith breaks down key lessons from Liz Wiseman’s groundbreaking book, Multipliers: How the Best Leaders Make Everyone Smarter.
Discover the essential practices that set great leaders apart, how to avoid common pitfalls that lead to being an Accidental Diminisher, and actionable steps to create a culture where your team feels empowered, engaged, and innovative. Whether you're le...
In the final episode of this series on Impossible to Ignore, Brad Smith explores how to structure content so that it grabs attention and sticks in the audience’s memory. Based on Dr. Carmen Simon’s research, this episode focuses on the importance of clarity, storytelling, and contrast in making content unforgettable. Brad dives into actionable strategies to help marketers create narratives that resonate long after they’ve been cons...
In this episode of Barker Bites, Brad Smith continues the journey into Dr. Carmen Simon’s Impossible to Ignore by breaking down the power of triggers—those environmental cues that activate memories and drive action. Learn how to create strong associations between your content and everyday triggers that your audience encounters. Whether it’s a visual, an emotion, or a situation, triggers play a key role in helping your message resur...
In this episode of BARQAR Bites, host Brad Smith is joined by Heather Greenway and Liza Florczak to discuss the revolutionary AI tool, Google NotebookLM. Together, they explore how AI is reshaping the marketing landscape, driving efficiency, increasing content quality, and helping marketers tell better stories. From creating tailored content to leveraging AI for research and persona development, this episode is packed with insights...
In this episode of BARQAR Bites, host Brad Smith kicks off a multi-part series on Dr. Carmen Simon’s groundbreaking book, Impossible to Ignore: Creating Memorable Content to Influence Decisions. Brad explores the core concept that lies at the heart of the book: how memory drives decision-making.
Learn why most content is forgotten and discover how to create messages that capture attention, stick in people’s minds, and ultimately in...
Stories are the ultimate tool for making your message stick. In the final episode of our Contagious review, we explore the power of storytelling. Jonah Berger shows us why stories are more than just entertainment – they carry ideas and make them contagious. Learn how to craft narratives that resonate and spread with your audience.
People love sharing useful information. In Part 5 of our Contagious series, we explore the concept of practical value. Learn how offering tips, tricks, and helpful advice can make your content more shareable. Discover how providing real value to your audience turns them into advocates for your brand.
In Part 4, we examine why visibility is key to creating contagious content. Jonah Berger explains how to harness the power of public actions to encourage imitation. Learn how designing for "public" behaviors and crafting campaigns with high visibility can make your product or message go viral.
Emotions drive what we share with others. In this episode of Contagious, we unpack how high-arousal emotions like awe, excitement, and even anger can make content more viral. Find out why emotional content spreads faster and how you can craft messaging that stirs up feelings to increase your reach.
In Part 2 of the Contagious book review, we explore the role of triggers in shaping what people talk about. Jonah Berger explains how linking your brand to everyday cues can keep it top of mind for your audience. Learn practical examples of how to create associations that lead to increased brand awareness and ongoing conversation.
In the first episode of our Contagious book review series, we dive into the power of "social currency." Learn how people share things that make them look good, and how you can use this to increase visibility and spread for your brand or product. Discover why exclusivity, insider knowledge, and making your audience feel special can fuel word of mouth.
Imagine launching a great new website and your search engine traffic (and leads) all disappear overnight! Unfortunately, this happened to well established company recently, and here is how we helped them recover!
This episode identifies the reasons why you might consider a rebrand and how to effectively start and roll-out the rebranding process.
Ask yourself these 3 key questions before starting your next Facebook advertising campaign and you're sure to drive more return on investment!
In this episode, Brad Smith and Mackenzie Froese discuss email marketing in 2021 and share three very specific tips you can use to drive more leads and business from your email marketing efforts.
What does 2021 have in store for content marketers? In this episode, we will share our thoughts on where content marketing will head in 2021 and what you can do to take advantage of these trends for your business. From rich media to influencers, there are five keys shared that you're going to want to address in your marketing plans this year.
On this episode of BARQAR Bites we cover:
- Zero Click Search - What is it and why does it matter?
- How content marketing has changed
- Writing for the reader AND the search engine
- How to earn a coveted feature snippet
- The importance of video and rich media for SEO
In this episode, we talk about the importance of choosing the right keywords to ensure your investment in Search Engine Optimization pays off. We examine the 5 key metrics we evaluate during our keyword research and we share some of the tools that help us.
In this episode, the team talks about some of our favorite new marketing tools. We discuss SparkToro, Headliner.app, OptinMonster, Instories and NetSocial.
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