Sales & Marketing Stories by Concurate.
Sales Stories: We from Concurate bring you tiny sales and marketing lessons in the form of short stories. After all who does not like listening to stories? If you are facing any challenges in growing your business reach out to us on aditi.syal@concurate.com
Episodes
December 4, 2023 • 3 mins
Don't miss out on this unique opportunity to glean actionable strategies from one of the most iconic campaigns in recent history- "Chipotle's Back to the Start Campaign"
Mark as Played
November 29, 2023 • 3 mins
In this episode, we delve into how McDonald's transformed its fortunes through the iconic "I'm Lovin' It" campaign.
Learn valuable lessons about audience adaptation, effective communication, and the power of relevance in marketing.
Learn valuable lessons about audience adaptation, effective communication, and the power of relevance in marketing.
Mark as Played
November 21, 2023 • 3 mins
As we unravel the story behind Oreo's iconic "Dunk in the Dark" tweet in this podcast, discover the power of real-time marketing, and the hidden truths behind viral moments.
Mark as Played
November 17, 2023 • 2 mins
In this episode, discover how Mastercard transformed everyday purchases into priceless surprises, emphasizing the power of rewards, inclusivity, and simplicity in marketing.
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November 15, 2023 • 3 mins
The iconic campaign we're discussing today saw daredevil Felix Baumgartner make a record-setting jump from the edge of space, and we'll explore how it became a marketing phenomenon that captured the world's attention.
Tune in to learn how Red Bull's Stratos Jump pushed the boundaries of marketing and left a lasting impact.
Tune in to learn how Red Bull's Stratos Jump pushed the boundaries of marketing and left a lasting impact.
Mark as Played
November 10, 2023 • 3 mins
In this episode, we explore BMW's game-changing "The Hire" campaign from the 2000s, discovering how captivating narratives and outstanding content can make all the difference. Tune in now!
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November 7, 2023 • 3 mins
In this episode, we discuss the potency of Community Engagement for successful marketing and understand how comprehending your audience, tapping into their passions, and creating a platform where they feel heard and valued is secret sauce behind your next breajthrough!
Mark as Played
November 3, 2023 • 3 mins
Explore the Dove "Real Beauty" campaign in this podcast, as we dive into how Dove challenged beauty standards and inspired self-acceptance. Discover the impact of authenticity in marketing, the power of daring to be different, and the potential for positive change.
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January 4, 2023 • 9 mins
In today's episode I have shared how Costco - a major retail chain in America with 875 stores and 275000+ employees manages to keep buyers longer in their stores and buy more from them. It's called treasure hunt retail psychology. Happiness for me is to bring you interesting sales and marketing stories that stimulate your brains to generate awesome ideas for your business.
Mark as Played
December 19, 2022 • 2 mins
If it's not crazy, it won't go viral.
If it doesn't question the common belief, people won't pay attention to it.
Let's draw some inspiration from this creative marketing campaign from Vim.
If it doesn't question the common belief, people won't pay attention to it.
Let's draw some inspiration from this creative marketing campaign from Vim.
Mark as Played
December 10, 2022 • 5 mins
Sustainability is going to be one of the top priority for many companies in 2023. It's time to visit marketing and branding campaigns by all incredible brands to get inspired. In this short episode I have brought you a super inspiring campaign from Patagonia.
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November 29, 2022 • 4 mins
Today's story is about a genius marketer who newsjacked a trending commercial by Peloton bike company titled "A Gift that Gives Back". He created a video commercial titled "A Gift that Doesn't Give Back" for Aviation Gin that went viral in few hours. You must not miss this one!
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November 25, 2022 • 4 mins
A ten-year-old boy is helping an NGO - SOS raise funds by collaborating with big brands to recreate iconic ads featuring him and his friends. The brands are fueling marketing and branding efforts. People are getting food in Africa. It's a win-win. It all started with a boy making YouTube videos in November 2021. Hear the podcast to know more.
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March 21, 2022 • 4 mins
Yesterday, I was in a haven of toys, surrounded by aisles and aisles of toys - Lego, Barbie, Play Dough, educational toys, bikes, etc.
And then I saw something unusual...
Listen to the podcast to know what I saw and grab today's creative marketing byte!
And then I saw something unusual...
Listen to the podcast to know what I saw and grab today's creative marketing byte!
Mark as Played
March 21, 2022 • 4 mins
Can you cry and laugh simultaneously?
Can you look in two opposite directions at the same time?
Well, the Roman God of beginnings and endings, Janus can.
And it's this ability to bring together two contradictory ideas that lead to creative geniuses and breakthrough success.
Watch the video to discover examples of #janusianthinking!..
Can you look in two opposite directions at the same time?
Well, the Roman God of beginnings and endings, Janus can.
And it's this ability to bring together two contradictory ideas that lead to creative geniuses and breakthrough success.
Watch the video to discover examples of #janusianthinking!..
Mark as Played
March 21, 2022 • 8 mins
83 % of young adults in Singapore have myopia.
There are dozens of brands competing to cater to this wide audience.
More the suppliers, the higher the competition.
Here is a story of how Zoff Singapore won against so many #eyewear brands like OWNDAYS Singapore, Lenskart, etc.
Listen to the podcast to discover the magic of #contentmarketing!
P.S. It's NOT a paid partnership!
There are dozens of brands competing to cater to this wide audience.
More the suppliers, the higher the competition.
Here is a story of how Zoff Singapore won against so many #eyewear brands like OWNDAYS Singapore, Lenskart, etc.
Listen to the podcast to discover the magic of #contentmarketing!
P.S. It's NOT a paid partnership!
Mark as Played
March 21, 2022 • 7 mins
The journey from 'Alligator Pear' to 'Avocados,' from a farm to millions of tables across the globe, made possible via #Marketing!
Listen to the podcast to know how?
Listen to the podcast to know how?
Mark as Played
March 21, 2022 • 5 mins
Content marketing
Meme Marketing
Relatability
Release and Promotion Strategy
Storytelling
There is a lot that contributed to the global virality...
Listen to the podcast to understand how...
Meme Marketing
Relatability
Release and Promotion Strategy
Storytelling
There is a lot that contributed to the global virality...
Listen to the podcast to understand how...
Mark as Played
March 21, 2022 • 6 mins
Grammarly's email marketing is quite inspirational. Listen to the podcast to discover how!
Mark as Played
March 21, 2022 • 11 mins
A fantastic book titled "22 Immutable Laws of Marketing" written by Al Ries and Jack Trout. It's an excellent read. Presented in the video are seven laws out of 22. You would love the insights offered.
Mark as Played
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