Compute This 4-20-2025

Episode Transcript

Speaker 1 (00:01):
Shrock Innovations presents the midwest number one independent computer repair
company with service centers and Lincoln, Omaha, Papillion, Des Moines,
and across the country via the Shrock Desk. This is
compute this.

Speaker 2 (00:15):
Good morning, folks, and welcome in to compute this. My
name's Thor Schrock. I'm the owner of the Shrock Innovations
computer company with four locations to help you out all
across the Midwest. Essentially, when you're having trouble with your computer,
if you need help, if you need assistance via the
Shrock Desk, we can support. Even if we don't have
a service center near you, we can still support you,

(00:35):
get your questions answered and get you the help that
you need. The original location is located in Lincoln, just
south of fourteenth and Pine Lake Road, then in Omaha
one hundred and sixty eighth and Burke Street, just across
the street from the Village Point shopping Center, then in
Papilion eighty fourth and Highway three seventy in the Midlands
Place Shopping Center, and of course the newest Shrock Innovations
in Western Moines, Iowa ninety five hundred University Avenue for

(00:59):
zero two five eight eleven ten, eight eight eight two
five zero two zero nine to one. If you want
to call on our dime, we are looking for your
calls questions, be a part of the program. Give us
a call, make a comment, and we'll get you in
the drawing for a twenty five dollars Shrock Innovations gift
certificate that we'll give away here at the end of
the program. Now, if you normally we are normally broadcasting

(01:22):
on Facebook at Facebook dot com slash Shock Innovations. There
is no Facebook broadcast today. So if you're looking for
us on Facebook and you can't find us, that is
why you can't find us. There is no Facebook broadcast today.
There will also just program note not be an aftershock
on Facebook after the program today, So no aftershock, no
Facebook broadcast today. We are terrestrial only today for compute

(01:44):
this Now, if you missed the show last week, the
good news is is you can pick that up on
our website at Shrocannovations dot com. You just click on
radio show and then you can see all the previous shows,
all the previous after shocks. Some people say, you know,
I don't like to do Facebook thor so you know,
I can't really watch the show, so you can always
pick it up later on. Well, though I don't like
to do YouTube. Well, that's why we post them on

(02:05):
Rumble too, so you can you can pick them up
on Rumble, you can pick them up on YouTube, you
can pick it up on Facebook, you can listen on
terrestrial radio. There's all kinds of options to make sure
that you get your compute this fix every single week,
so you can check that out. Last week if you
missed the show, we did do a bit of a
deeper dive on the ultimate upgrade. We're not gonna go
through all that again today. I'll cover it, of course,

(02:27):
but we're not gonna We're not gonna do the deep
dive again today. But we did a little bit of
data on that. Also, we told you about iOS's new
version eighteen point four and all of the new AI
features that are coming along with that. Some of them
were kind of interesting, some of them were kind of stupid,
so we went over those for you. Also, we did
give you an update on tariffs, and I'm no joke
the way the news goes, guys. We did the radio show,

(02:49):
we did an update on tariffs. Then there was news
during the radio show, so during the Aftershock. Immediately following
the show, we updated you on the news. Then I'm
in the car on the way home from doing the
Aftershock and there's more news and I'm like, you got
to be kidding me. So we're gonna give you an
update on the tariff situation, and I'm gonna give you
the real world, like, this is what we are really

(03:10):
seeing from suppliers at Shock Innovations in Nebraska and Iowa.
So if you're saying to yourself, you know, I'm not
seeing the prices go up with maybe these tariffs aren't
doing anything. I'm going to tell you exactly what's going
on behind the scenes from the perspective of a company
that you know, we do import. We do some import,
not a lot, but we do some import. Primarily though,

(03:32):
we purchase imported goods from wholesalers, and the interplay between
the importers and the wholesalers right.

Speaker 3 (03:38):
Now is where all the action is at.

Speaker 2 (03:40):
So we're going to tell you what's going on there
as far as quantity limits and price increases and things
like that, so that you have a behind the scenes
expectation of what's coming down the pipe for you. Also,
I spent a lot of time this week in the
data recovery lab. It was just very busy. It was
very busy in the data recovery lab this week. I

(04:02):
would say I had four or five new jobs every
day to evaluate and and I was able to keep
up and get the You get a lot of data
back for people, recovered a lot of really precious data
for people. Some good stuff, a lot of it's always good,
you know, when you're recovering data for somebody and I'm
gonna I'm trying to find a delicate way to say

(04:23):
this on a on a weekend morning, when it's data
you wouldn't show your grandma, you know, that kind of data,
and you're recovering this person's data. I mean, they're paying
you money and you're recovering their data. It's important to them,
you know, that's the job.

Speaker 3 (04:38):
That's what we do. Okay, great.

Speaker 2 (04:40):
It sure doesn't compare to when you're recovering babies first videos.
You know, it's like, look.

Speaker 3 (04:45):
At that cute little kid, Oh my goodness, Oh we
got to get these videos back for this baby. Mama.
Come on, let's go.

Speaker 4 (04:50):
Uh.

Speaker 2 (04:50):
You know, they're just when you have that's the kind
of recoveries I had all week. It was just good news,
good story recoveries, just really really great stuff and it's
really uplifting when you're helping people get something back. One
of the things I wanted to take a moment to
do on the program this week, though, was to discuss
with you data backups, different concepts for backup, because we've

(05:11):
covered this before on the show, but a lot has
changed in the way computers are constructed now. Most storage
is coming chip on board now, where you when you
buy your device you have to say, okay, I want
that much storage, and then if you fill it up, well,
you're just having to add on external hard drives and things.
And especially if you're a photographer or somebody who works
with a lot of data. Maybe you do a lot

(05:32):
of cricket cutting, you have a lot of STL files.
You know, when you have that kind of data floating around,
it gets really easy to have, you know, one big
drive or two big drives, and then you're like, I'm
gonna buy a mega drive and put it all together
so I don't have to keep moving all these drives around.
And then when the mega drive fails, that's when you
end up in my data recovery LAP. So I want

(05:52):
to go over data backup.

Speaker 3 (05:53):
A little bit.

Speaker 2 (05:54):
I know it's not stupid exciting stuff, but I've got
some fun stories.

Speaker 3 (05:58):
I've got some cliche is.

Speaker 2 (06:00):
Like you know, of course, if you have an external
hard drive, you know those, let's just call it a
one in ten chance of failing every time you.

Speaker 3 (06:05):
Plug it in. Let's just be real.

Speaker 2 (06:09):
A lot of people think you can go off and
get yourself a nass A Network attached storage box.

Speaker 3 (06:13):
It's one of those boxes.

Speaker 2 (06:14):
It has three or four hard drives in it, because
you know, if one drive fails, you don't lose the data.
The array continues on with its three remaining drives, which
you know is great in theory. But we're gonna talk
to you about the theory. What is the theory? What
do you have to do if you own one of
those boxes? A lot of you are sitting at home,
sitting right now thinking I have one of those boxes?

(06:36):
What am I supposed to be doing? Uh oh yeah,
uh oh is right, because you just took a data
recovery that would have been like a four hundred dollars
or an eight hundred dollars data recovery, and you made
it like a thirty five hundred to four thousand dollars
data recovery by putting it in a network attached storage
box and letting it fail. So we're going to tell
you how to not let that happen. So we got
some good stuff on the program today. So four zero

(06:57):
two five five eight eleven ten is the number to
join us. Eight eight eight two five zero two zero.

Speaker 3 (07:01):
Nine to one. Now I would be remiss. You know.

Speaker 2 (07:03):
One of the things I try to keep compute this
almost like an infotainment program.

Speaker 3 (07:10):
Right we we we're a business. We have to do
some marketing.

Speaker 2 (07:12):
We have to sell products and services so that we
can pay our people and stay in business. Right on
the flip side, if the show is a complete commercial,
you know, no one wants to listen to it. It's
not fun, it's not interesting, it's it's not entertaining at all.
It's just a commercial and nobody. I mean maybe once
in a while, like you're in the super Bowl, you
want to watch commercials, but you know, most people don't

(07:32):
want to watch commercials or listen to commercials just for
the pure fun of listening to a commercial. But the
ultimate upgrade sale this year has been one of the
most stressful and challenging things that we have ever done
at Taluck. It made the holiday special the worst holiday
special we've ever done, I mean take the worst, the

(07:52):
most difficult holiday special ever and the ultimate upgrade. This
year made it look like a joke. Because the sales
started off simple enough. We had a big decision to make.
Now what is the let me step back for a second,
what is the ultimate upgrade? Right now, a lot of you,
a lot of you listening are running Windows ten computers,

(08:14):
or some of you are running really old Windows, like
first generation Windows eleven computers, things that are approaching the
end of their useful life cycle. If you have an
HP or a Dell, there's a reason when you go
to lease these things, the longest you can usually lease
them for is thirty six months, Like Dell doesn't want
them back after that because they're useless and you're going

(08:36):
to experience some kind of a failure that's going to
require technical support intervention inside of eighteen months on most
major brand name computers. So that's where we come up
with a You know, if you buy an HP or
a Dell or Sony or Samsung or whatever, you're gonna
get maybe eighteen months of solid use out of it
before you're gonna have to put something back into that computer.
You're gonna have to fix something. The problem is, if

(08:58):
it's all chip on board, what can you fix. There's
nothing removable. Everything is soldered down to the main board,
so you can't you can't pull the chips out. You
can't replace the hard drive, you can't replace the memory.
You know, everything is together. So what do you do?
You just buy a new computer. I guess somewhere between
eighteen and thirty six months, you buy a new computer.
So the ultimate upgrade is the one time of year.

(09:22):
It's kind of the opposite of the holiday special. The
holiday special is the biggest, the baddest, the most advanced
of everything that we can do. The ultimate upgrade is
how inexpensive can we build a computer and still have
it be a computer that I would let my mom use.
You know that I would, I would give to a
family member, you know so, because trust me, guys, we
could build you a real dog like we could build

(09:44):
something that's like you're gonna hate every every time you
press the power button. You're just gonna maybe I should
just end it all today. I mean, today's a good day, right,
I mean easy. We can build you that computer. Some
of you have that computer. Now, we could build you
that computer. But we don't do that because we're a
service company that happens to sell computers and IT services.

(10:07):
We're a service company first. And if you're a service
company and your whole shtick is we have locations in
your neighborhood. If we do something you don't like, you
can come down the street and knock on our door
and say, yo, what was up with that?

Speaker 3 (10:19):
I didn't like that.

Speaker 2 (10:21):
So it's not like Black Friday at best Buy where
you can go in there and buy a two hundred
dollars you know, Toshiba laptop that cracks in half on
the second time you use it, and you're like, oh, well,
I can't really take that back to best Buy?

Speaker 4 (10:32):
Can?

Speaker 3 (10:32):
I know?

Speaker 2 (10:33):
We have we have customers that will want march those
two halves back into the door and they'll they'll throw
them across the counter on us and say, what kind
of crap did you sell me? So you know, we
obviously can't do that. We don't want that experience for
our customers. I don't want that experience for my employees.
You know, I want to believe in the products that
we're selling. I want to know that we're selling quality stuff.
And so when we build a computer, we specifically select

(10:57):
models that have removable components. And it's getting harder and
harder and harder to do to get things with removable
hard drives or removable memory. For example, even now, we
some of the even all of our laptops have some
memory built in, Like they come with this amount of
memory built into the computer, either four gigs or eight gigs,
and you can never take it out, you can never
change it. If that memory goes bad, we have to

(11:19):
replace the entire motherboard. But we have a memory slot
where we can add additional memory. And that's where it
gets important because that allows us to customize the computer
for your needs. So that way, if you if you're
an eighty year old grandmother who is checking her AOL
email once a day, you don't need a race car
to do that. You know, you don't want that, You

(11:41):
don't want that piece of garbage I talked about, but
you definitely don't need a race car to do that.

Speaker 3 (11:46):
So we build you a.

Speaker 2 (11:47):
Computer that is matched to your needs, and then over
time sometimes your needs change. Especially think about like if
you have somebody who's going to college and you're getting them,
you get them a computer, and they're an education major
and so everything that they're really trying to decide should
I get a MAC? Should I get a PC? All
the other teachers have apples, I don't know, kind of
like PC. So they go with a PC and they

(12:09):
start there, and then halfway through education college they realize
this is not for them and they decide they want
to be a thermonuclear engineer instead, because that happens a lot,
and that's a whole different computer. Like, you need an
AutoCAD computer.

Speaker 3 (12:25):
Now.

Speaker 2 (12:25):
Your education computer isn't going to cut it for that
kind of work. So wouldn't it be great if you
had a computer that when your needs changed, we could
just add some hardware to it and beef it up
and make it a bigger, better, better computer than what
it was before. That's the whole point of our modular
computers and our solid state laptops and our modular minis
So the big challenge we had this year. Every year

(12:46):
we do the ultimate Upgrade, and the concept is this,
you take your old, tired, outdated computer that's worn out,
no good to you. Maybe it's just sitting in the garage,
out in the bar and your wife wants you to
get rid of it. You can bring it into Shock
as a trade in, and we basically will sell you
a discounted computer when you trade in any old computer.
We don't care what the computer is, we don't care
how old it is, we do not care how complete

(13:09):
it is. We have customers sometimes that will like pull
pieces out of the computer, like I'm gonna take all
the valuable pieces out and just give them this husk haha,
I'll show you Shock. And you know, those are the
same customers that two years later they come in with
a trash barrel full of like computer parts, like I
was saving these in case they were valuable, and we're like,
well they're not.

Speaker 3 (13:27):
They never were.

Speaker 2 (13:29):
You could have just left them in the computer, because
we just we take we literally take the computers over
to State Off recycling where they are ground up and recycled.
We kind of need those rare earth elements right now,
if you haven't heard, China's blocking them, so recycling the
stuff is really important right now. So we get you
out of your old, tired, worn out computer. You get

(13:50):
into a modular computer or a solid state laptop, and
for the first time in a long time, you get
to look at a computer that's like, Wow, this is
something I did not realize. What a piece of trash
I had, or how I didn't I'm being a little
hyperbolic here, but what happens over time is your computer

(14:10):
just gets a little slower. It's one little compromise and
one little compromise, and eventually, after a couple of years
of that, you don't even remember what it was like
to have a nice computer anymore. So you don't really
miss it because you know you don't remember it, but
you doesn't change the fact that you're still running a
piece of garbage. And then when you sit down in
front of a new, modern computer that's engineered to be

(14:32):
something to be enjoyed, and you sit down in front
of that and you use it. The first time you
hit the power button and the thing just turns on. Wait,
I thought I had to boot up. Must have been
in sleep mode. No, No, that was boot up. Sleep
Mode's even faster. Holy cow, you know it's amazing, right.
So the big question we had this year was, you know,
normally for the ultimate upgrade, you get your choice. You

(14:53):
can trade in any computer. We don't care what it is. Laptop, desktop,
doesn't matter. And you can buy a laptop or a
desktop typically from US.

Speaker 3 (15:00):
I don't care.

Speaker 2 (15:00):
You don't have to trade a laptop for a laptop,
you know, or desktop. You don't have to stay in grade.
You can trade whatever you want for whatever you want.
And this year we decided we've had so much consumer
interest in the Mini, in the modular Mini is it's
a from a computing perspective, it would have been a

(15:20):
better computer than we would have put together if we
were building a machine for the ultimate upgrade. It's got
the rise in five processor instead of the rise in three.
You know, It's got the capability for dual ENVME hard drives,
which even our big computers don't have that option. It's
got multiple RAM slots, it supports multiple monitors, it has
all kinds chock full of USB ports. I mean, this

(15:42):
thing is just an amazing little six inch by six
inch by two inch wonder of the world. I mean,
it's amazing. So we said, let's do this this year.
Let's go with a laptop because you have to have
a laptop option, because people still like laptops, So we
have a laptop option, but instead of a desktop, we
go with a mini and so you still hook it
up to a monitor and keyboard and mouse and everything.

(16:03):
It's essentially a desktop, but it just doesn't take up
any space on your desk anymore. It's tiny. If you
have one of those roll top desks, you can actually
close the top. Now, you know, it's like it's amazing, right,
So that was the big thing we were nervous about,
was how are the minis gonna be received? Do we
need to have some kind of upgrade option where you
could go up and get a full sized desktop because
the you know, maybe you don't want a many, maybe
you want the desktop. Little did we know that after

(16:28):
launching the ultimate upgrade, supply chains would once again crunch
because of tariffs. Now, we everybody knew this was coming
to some extent, like you knew that there was gonna
be you know, Trump wasn't making it a secret, right,
I mean, Liberation Day, he talked about it a lot.
But I don't think anybody expected it to be as

(16:49):
intense as it was, as sudden as it was, or
to have such an immediate reverberation in the marketplace.

Speaker 3 (16:56):
So we're gonna take a quick break here, guys.

Speaker 2 (16:58):
When we come back, I'm gonna give you some of
the the data on what we have seen on the tariffront,
the price increases that we're seeing on certain types of components,
what's going up, what's not going up, How is that
being passed on to consumers at this point? What are
you going to see from Dell and HP in places
like that. So we're gonna take a quick break here, guys.

(17:18):
When we come back, we're going to update you on
the tariff situation, what's happened new this week, how it's
impacting the local markets, and how it's impacting the ultimate
upgrade sale coming up next the compute this.

Speaker 5 (17:29):
Shock Innovations solid state laptops are engineered locally for speed
and reliability you just can't get from the major national brands.
Each of our laptops starts off with an a ZOOS chassis.
We remove the stock drives and memory and upgrade them
with higher performing components. This unlocks the full potential of
the laptop, making the unit up to twenty five percent faster.

(17:51):
This is why Shock solid state laptops last so much
longer than the competition. If your laptop starts out twenty
five percent faster, that means over time and it doesn't
slow down nearly as fast.

Speaker 4 (18:02):
Trock Innovations Data Recovery Labs saves the data the other
guys can't.

Speaker 1 (18:06):
The next time your.

Speaker 4 (18:07):
Hard drive, camera card, or flash drive fails, let Shrock
get your data back.

Speaker 5 (18:13):
Have you noticed that almost every piece of technology seems
to do its best to be disposable? Every day people
talk their phones, tablets, and other electronic devices because they
can't be repaired. Manufacturers have engineered their products to fail
on a schedule so they can extract more money out
of your family budget automatically every year or so. But

(18:33):
what if it didn't have to be that way. What
if you could get the performance of today's fastest computers
with the expansion and upgrade options you used to enjoy.
You just described Shrck's modular desktop computers. Having the right
tool for the job is important, and Sharck's modular desktop
pieces packed the performance and flexibility to handle your computing
needs from just checking the email to running a complex business.

(18:58):
Modular desktops are engineered to be easily repaired with widely
available industry standard parts. Every component is selected intentionally to
give you years of upgrade and repair options. It is
not uncommon for a Shrock customer to be using the
same computer for a decade after they bought it. Modular
PCs are the most popular custom computers in the Midwest

(19:18):
or reason. When you are ready for your next computer,
stop in to check out the Modular lifestyle or shop
online at Shruckinnovations dot com.

Speaker 3 (19:29):
Alrighty, folks, welcome back into compute.

Speaker 5 (19:31):
This.

Speaker 2 (19:31):
My name's Thor Schrock. I'm the owner of the Shrock
Innovations Computer Company. Four zero two five five eight eleven
ten eight eight eight two five zero two zero nine
to one. If you're outside of the metro area, you
can call on our dime there. We're talking about the
ultimate upgrade here, and I was kind of explaining, you know,
it's a trade in sale. You essentially get up to
two hundred dollars in value for trading in some old

(19:52):
piece of garbage computer that's that you couldn't sell for
two hundred dollars on Facebook Marketplace if you tried, trust me,
it just won't sell. But you can trade that in
at Shock for a discount off of a new computer.
And the new computers that we're offering. These are not
some special build that we put together for the ultimate
upgrade that it's like, well, we're gonna make a compromise here,
We're going to take out this hard drive here and

(20:13):
put in that JUNKI or hard drive.

Speaker 3 (20:15):
You know, it's not like that.

Speaker 2 (20:17):
These computers, the laptop for the ultimate upgrade is the
exact same laptop that if you walked into my store
to buy for seven hundred dollars, you would buy for
seven hundred dollars, but you get it for five hundred
and fifty dollars during the ultimate upgrade with a trade.
It's the you can look they're side by side, you
can look at them. They're like, this is the same computer.
It's exactly the same. The Mini is the same Mini

(20:39):
that we have sold all year long. We haven't sold
a lot of them to consumers. We haven't put them
on the website until now. We haven't really put them
in the catalogs and things. We've kept them mostly for
mostly for shock business. Honestly, the businesses love these things
because they take up no space, they generate no heat,
they make no noise, they have the computing power of
a mid range office PC out of the box, but

(21:02):
they can be configured and upgraded with processor upgrades, memory upgrades.
They can go up to sixty four gigs of RAM,
they can go up to dual two terabyte hard drives
with automated backups. I mean, it's insane what these things
can do. They support multiple monitors out of the box,
two monitors, easily three with an adapter. I mean, it's

(21:24):
it is insane what these things can do. So they're
the same computers that we always sell all day long.
So when all of a sudden the tariff stuff started happening,
the first thing that happened that was interesting is when
all the reciprocal tariffs, the Liberation Day tariffs hit, everybody
just stopped. So if you had a warehouse, Gigabyte had

(21:46):
warehouses and motherboards in California, they just stop selling them.
They're like, nope, they're not available, not at any price,
not available. We do not know what the price is
going to be. We do not know how many you'll
be able to buy at a time or win. Now,
this is interesting because these were products that were already
shored on America or in America. They were on shore,

(22:09):
So these were not things that were going to be
imported and tariffs were going to be assessed on, which
is the first thing we talked about this very early
on when all the tariffs started and you saw things
on Amazon immediately going up in price in your cart.
Some of that was because some of the sellers, well
seventy percent of Amazon sellers are actually direct Chinese manufacturers

(22:30):
that are manufacturing and shipping direct to the United States.
Under the Dominimus provision that allowed you to ship anything
up to eight hundred dollars into the country with no tariffs.
That exemption is now gone, by the way, which is
why you're seeing a lot of things no longer available
and Amazon's getting finicky on return policies. It was kind
of funny this week. I made a very odd Amazon purchase.

(22:54):
I purchased a camping sink that it's like a sink
that you you know, you fill up the base with
water and here's a foot pump and you can wash
your hands and stuff. You know, there's a job site
we're working at where we're doing a lot of work
and we have a big deployment coming up, and there's
no bathroom on site, and so being able to wash
your hands before you eat or something.

Speaker 3 (23:13):
It's just it's a nice.

Speaker 2 (23:14):
Luxury that you don't realize you miss until you can't
do it anymore and you're absolutely filthy and covered in
chemicals and you can't wash your hands. So you know,
I'm gonna I said it to one hundred bucks, I'm
gonna pick up this sink. So I bought the sink,
had it shipped, and then Amazon threw up a thing
you might also like this, and it was like the sink,
but it had a toilet on the side, and I
was like, oh, there's no toilet there either. I'm just saying,

(23:37):
you know that that I don't want to have to
empty it. It's kind of like when you get an RV,
you know, you just you don't want to do that
a fifth wheel or something, you know, like, oh, the
poop pipe, I don't want to deal with that. But
it sure beats the alternative when the entire job site
is cammed for security and there are no blind spots anywhere,
and if you want to go to the bathroom you
have to go drive four miles to the gas station.

(23:59):
It sure would be nice if there was like a
little you know, sheltered corner inside the warehouse where you
could have a little toilet. It would be kind of nice.
So I see this toilet and it was only like
twenty dollars more. I'm like, okay, I'm gonna buy the toilet.
I don't know why I did not plan on talking
about toilets on the program. This is the entertainment part, okay,
this is where you guys get entertained by me talking
about toilets. So I go to buy the toilet. I

(24:21):
buy the I buy the toilet sink combo for twenty
dollars more. I'm like, yeah, all right, good job. But
now you know obviously I don't need two sinks. So
I go to return the first sick. Now keep in
mind I literally just purchased it. Not three minutes have
gone by. I sent in a cancelation request, and my
cancelation request was denied because the item had already shipped,

(24:45):
but they couldn't track it, and it still can't be
tracked two days later, so it didn't ship. It just
it means it's shipping directly from China, and they're not
canceling any orders in China right now, because there are
no orders in China right now, so what they're gonna
do is they're gonna send me two sinks. I'm gonna

(25:07):
get the one I don't want, and then I'm gonna
return it to Amazon. Amazon's gonna take it back. Amazon's
gonna be stuck with it, and then Amazon's gonna sell
it in one of those like here's a box of
like returns for X amount of dollars however much you
want to spend on them, and someone's gonna try to
buy a used sink in a box on an Amazon return. Yeah,

(25:27):
so the Chinese manufacturer is sticking Amazon with the US sink.
Why am I going through all this? We have seen
the prices of cases. So cases are the boxes that
we build computers in, like the exterior shell that you
see on your desk, those enclosures. Those cases went up
by ten dollars ten dollars a case. It's I mean,
that is a phenomenal percentage increase on the cost of

(25:50):
those cases. Motherboards, now this is the main board that
everything plugs into inside your computer. They've gone up twelve
dollars a board wholesale. Right now, it is cheaper for
me to purchase motherboards on Amazon on the retail side
than it is for me to buy them wholesale from
our distributor in California. It's cheaper for me to buy

(26:12):
one motherboard on Amazon per unit than it is for
me to buy one hundred motherboards at a time from
our supplier in California. So now we're up twenty two
dollars per computer. Build went to I heard Micron, a
big memory maker, was freezing all shipments, so I'm like, well,

(26:32):
we better get And of course they also do solid
state drives, so we better get a good chunk of
solid state drives and memory ordered in here, so that
we have it on hand at least, then we can
try to maintain. If the cost goes up, The cost
goes up, but at least we'll have it. You know,
it's not like we're not gonna be able to get
it for some reason. Our quantity limitation will be able
to last longer. So we go ahead and we order,

(26:54):
you know, seventeen thousand dollars worth of computer memory and
hard drives. Do I need that? No, that's gonna last
me an entire cour or. But I have got it now,
and I'm pretty sure it's going to cost me more
later than it did today, and I bought everything they had.
And we're buying direct from the manufacturer on memory and
hard drives, like we are not buying through a wholesaler.

(27:15):
We're buying directly from the manufacturer. And we bought everything
that the manufacturer had on shore. If that tells you
how little they had on shore that we were able
to buy it all for seventeen thousand dollars, that's not
exactly a resounding amount of inventory to have, you know,
pulsing through the supply chains of America. The cost of

(27:37):
memory and hard drives are up about ten percent, anywhere
from three dollars to you know, seven ten dollars a
unit somewhere in there. So let's just let's just call
it thirty bucks up right now. Processor prices are holding
steady right now, so there's no huge increase there. They're
still in the supply chain, so that's that's good. Trying
to think if there's any other items that some of

(27:58):
the items that are exclusively manufactured in China that go
into our computers, wireless cards, those stupid little WiFi cards
that allow you to pick up your wireless internet, well,
there is no one in America that makes those those
are made in China and shipped here in boxes. So yeah,
I guess we better go order a couple hundred of
those surge protectors. Another thing, no one in America makes

(28:20):
surge protectors anymore. We used to be able to order
eaten surge protectors that were made in America. Those were
the ones that would beep when they would stop working. Basically,
we haven't been able to get those for years because
the company that made them, well, they went out of business.
And now the eaten surge protectors are made in China
and they no longer make that model. So we better
order a bunch of surge protectors and have those here

(28:41):
so that we've just got them in case, you know,
we can't get them. So there's a lot of things
going on there. So I'm going into all this right now, guys,
because all these challenges hit us at the same time
that we're trying to do an ultimate upgrade sale where
we've discounted the cost of the computer. We lowered the
price of the computer, and not only that, but we've
also lowered the p of all the upgrades that go

(29:01):
into the computer. So, for example, you want to double
the size of that hard drive, in there. It's only
fifty bucks. Normally, that would be a two hundred dollars buy.
You want to double the memory, it's only sixty bucks.
That would be one hundred and fifty dollars by typically.
So the prices for the upgrades are truly stunningly inexpensive.
And so here we are trying to maintain this sale,

(29:23):
seeing if we can get it to go through the
entire month. And here we are three weeks in saying, wow,
we're almost to the finish line. You have a little
over a week left to do the ultimate upgrade before
it's gone. I can guarantee you this is not going
to be extended.

Speaker 3 (29:34):
Guys.

Speaker 2 (29:35):
This has been every time I put in an order
for laptops and I'm told I can only get three today,
and I know I need thirty. Okay, well I'll take
the three that I can get today and then tomorrow
we'll worry about tomorrow.

Speaker 3 (29:50):
Then the next day, hey, I can order ten. That's great.

Speaker 2 (29:52):
I get ten, and now you know we've sold six
in the last twenty four hours, you know. So it's
it's a constant. It's a constant back and forth. We
have enough inventory coming right now that we have confirmed
has shipped to cover all outstanding orders. So we're still
taking orders because we can still order in although it's
getting tighter and tighter, smaller and smaller quantities. So if

(30:13):
you are thinking about doing the ultimate upgrade, please don't hesitate,
Please don't wait. Please just go ahead and do it,
because I can't guarantee you, number one, that the upgrade
pricing is going to hold. I can't guarantee you that
the availability is going to hold, and I can guarantee
you that at the end of the month the.

Speaker 3 (30:30):
Sale is over.

Speaker 2 (30:31):
So please, please, please make sure that you take advantage
of this if this is something that you want to do.
If you have a Windows ten computer, you're not going
to see a better deal all year long than this.
Windows ten is end of life in October, and we
have no idea what the tariff picture is going to
look like in October. But the tariffs on China were
just increased to two hundred and forty five percent quietly yesterday.

(30:53):
There was no press conference about it. You probably didn't
even hear about it, or I guess not yesterday three
days ago. So two hundred and forty five percent on
everything imported, so that that net that wireless card that
we can we were importing for about I don't know,
thirty dollars. Well, a two hundred and forty five percent
tariff makes that one hundred and twenty dollars wireless card. Now,

(31:17):
there's just no way that a company can absorb that
kind of cost. And there's no way you're willing to
accept a computer that doesn't have wireless capabilities. So something's
got to give. So what I'm saying is, if you're thinking, hey,
sometime before October, I need to do a new computer,
please do it now. And that's all I'm gonna say
about that. Four zero two five five eight eleven ten

(31:39):
eight eight eight two five zero two zero nine to one.
Gonna take a quick break.

Speaker 3 (31:42):
I went a little bit long here.

Speaker 2 (31:43):
When we come back, guys, I spent some time in
the data Recovery lab this week and we, uh, we
learned some hard lessons on backing up, and I want
to share those lessons with you. What's the right way
to back up your stuff? Can you use external hard drives?
Should you get a network attached storage device? All these questions,
especially if you have tons and tons and tons of
videos and photos or you're a photographer or something like that,

(32:05):
or creator of some sort. These are things that you
need to know, and we're going to tell you coming
up next on compute.

Speaker 4 (32:09):
This update all of your third party apps on your
computer with secure updator. It keeps all your apps running
smoothly and helps block viruses. Download it for free today
at secure update dot com.

Speaker 5 (32:22):
Everyone has experienced some form of data loss or know
someone who has. It's unfortunate, but sometimes the technology we
rely on simply fails. And the last question you want
to hear at that time is you have a backup
Right When you're a hard drive, memory card, backup drive
or flash drive fails, you turn to the data recovery
experts at Shruck Innovations to get those pictures, songs, and

(32:44):
memories back. You know, not all data recovery companies are
the same. Having the right tools and knowledge to get
the job done right on the first attempt makes all
the difference between a successful recovery and the permanent loss
of your important data. Sometimes you only get one shot
at a successful recovery. That's why Shrock has invested in
top of the line recovery imagers, A Class one hundred

(33:07):
clean environment, over ten thousand dollar components, and a staff
of recovery engineers that are the best in the business.
SHROC has a ninety six percent recovery rate getting data
back from failed devices. When the unthinkable happens and you
need your data back, turn to the experts at Shrock
Innovations for professional and affordable data recovery services.

Speaker 4 (33:27):
Shock Innovations can't telemportant technicians to you, but online help
is only a click away with the Shock desk. Subscribe
today and get unlimited help whenever you need it.

Speaker 2 (33:41):
All righty folks, welcome back into compute.

Speaker 4 (33:43):
This.

Speaker 2 (33:43):
My name's Thor Schrock. I'm the owner of the Shrock
Innovations computer company. Four zero two five five eight eleven
ten or eight eight eight two five zero two zero
nine one are the numbers to reach us with your questions, comments, concerns,
complaints for management, whatever you want to do. Toilet Tell
that Thor guy to stop telling toilet bowl stories. That's
inappropriate in the morning. All right, we'll pass that on.

(34:06):
Thank you for your feedback. Speaking of feedback, one of
the things that I get to do as I run
the data recovery lab in the Omaha Service Center and
I love doing it because it gives me an excuse
to talk to customers. And I can't tell you I
started this business twenty six almost well twenty six and
a half years ago, and I did it as a

(34:29):
service business because no one was helping people, Like the
computer industry was awful. It was just a bunch of weird,
geeky nerd guys that were, I don't know, making themselves
feel more important by making other people feel less knowledgeable,
right like by pointing out that they knew things you

(34:49):
didn't know, therefore you needed them. How does that feel? Huh,
mister jock, how's that feel?

Speaker 3 (34:54):
You need the nerd? Now? You know? Nobody wants that.

Speaker 2 (34:58):
You know, these are people that are giving you their
money in exchange for a product or good or a service,
and I want them to feel good about the exchange.

Speaker 3 (35:06):
I want them.

Speaker 2 (35:07):
No one feels good about spending eight hundred dollars to
recover their precious baby videos. Nobody feels good about that.
But I want you to feel as good as you
can feel about it because you didn't have to spend
three thousand dollars at drive Savers. I want you to
feel as good as you can feel about it because
we were able to do it at Shrock for half

(35:27):
the price of any other place in the Midwest, and
we were able to do it in house, so we
didn't have to ship your hard drive to India for
a data recovery. That's really where they go sometimes, guys.
So one of the things in the data recovery level,
I have to say, the probably the biggest thing that

(35:47):
I see. I'm seeing fewer and fewer mechanical hard drives,
obviously because more and more people are going to solid
state drives now, and chip on board is really becoming
a challenge because the when your store is inside the
computer and then the computer fails, you essentially have to
repair the motherboard of the computer. We see this a
lot on MacBooks. MacBooks are encrypted. You can't remove the

(36:10):
memory chips from the board and put them in a
reader and read them. You have to read them in
the motherboard from that mac with that user profile assigned
to it. And that means in some cases that you
actually have to repair the MacBook's motherboard. You have to
actually get down to a circuit level repair and fix
the motherboard so that the computer will turn on again

(36:32):
just long enough to get the data off the hard drive,
do a time machine backup or something. So these are
the kind of things that we're doing in the data
recovery lab. I like it because it's a unique problem.
Every drive is different. Every drive has its own unique
issues and capabilities and goals. You know, sometimes people are
after certain certain specific pictures. I had a wedding photographer

(36:55):
the lost a wedding and he needed and he had
a hard drive full of weddings, and he goes, I
need pictures of the bride and groom. I'm looking at
this hard drive thinking I just got to be like
one hundred and fifty brides and grooms on this drive.
Can you give me anything descriptive, Like maybe they had
like a Star Wars wedding and one was dressed like
Chewbacca or you know something anything. And he was like,
well she was Korean and he was in a military uniform.

(37:18):
I'm like I can work with that, all right, I'm
looking for the military guy with the Korean lady. Got it,
let's go. You know, I need to know what I'm
looking for. So if I can recover a bunch of photos,
I can look through them and see is this the
right data? You know, am I recovering the correct stuff.
Most of the stuff that we see in the data
recovery lab, though, are external hard drives now, and some
of them are mechanical, some of them are solid state.

(37:41):
I'm just gonna deal with some myths among data storage.
So number one, this goes back, I think to floppy discs.
You know, remember back in the olden days, when you'd
save a file on a disc, and if you saved
it on a floppy disk, you could eject the floppy
disk and you could take a marker and you could
write on that disc what's on that disc, and that

(38:04):
was what was on that disk, And if you wanted
the file, you could physically reach into the bin and
grab the disc with the label, stick it in the drive,
and that was your file. It was a mental leap
for people to go to internal hard drives and computers,
where you're going to save the file somewhere inside that
big metal box and it's in there somewhere, but finding it,

(38:25):
it's not like it's organized or anything. How are you
going to find it? And of course it was organized,
you just didn't understand the organization, you.

Speaker 3 (38:30):
Know, whatever.

Speaker 2 (38:31):
So people would still save their stuff on a floppy
disk and then hold it in their hand, and then
that gave way eventually to external hard drives and thumb
drives and things like that. Still things that we hold
in our hands and we feel better, we feel more comfortable.
I'm holding my data, Yes, it's on this hard drive
in my hand, as opposed to inside that that box
or somewhere up in the cloud. I don't like the

(38:52):
at a customer a couple days ago tell me I
don't like to put my data up in the air.

Speaker 3 (38:56):
Exact Yep, that that's fine. I understand what you're I
know what you mean. I know what you mean.

Speaker 2 (39:01):
When I say cloud, you just think somebody else's computer.
So if I say you save your data in the cloud, right, translation,
you save your data on somebody else's computer somewhere else, right.
That's all the cloud means. Nothing fancier than that. So
when I'm doing data recoveries on drives, obviously, the mechanical
hard drives, these are the ones that spin when you

(39:22):
plug them in. You here and go m and they
spin up, and they might vibrate a little and the
lights blink and I think gets going. Those are incredibly fragile.
I mean incredibly fragile. If you pound your fist on
the desk, that's enough to break them, not on the drive.
On the desk, The vibration of your fist hitting the
desk is enough to break the disc. If the if

(39:42):
the disc is spinning and your cat or your dog
walks by and clips the drive and knocks it off
the table, yep, that's gonna make it lock up. The
heads are going to get stuck on the platters and
it's not going to spin anymore, and you're gonna have
to go into data recovery. And that costs about sixteen
hundred dollars to get the heads replaced and get the
data back off that drive. So when it comes to
data backups, the key is in the word itself. Backup

(40:07):
a second copy. So if you are using an external
hard drive to store all of your stuff because you
want to hold it in your hand, there's nothing wrong
with that.

Speaker 3 (40:15):
You can do that.

Speaker 2 (40:16):
If your Mac has its storage full and you need
more storage because you're a photographer, it's perfectly fine to
save all of your pictures on an external hard drive.
You just need to, on a very regular basis daily
ideally make a copy of that external hard drive to
another external hard drive. You must have two copies of

(40:37):
your data at all times.

Speaker 3 (40:39):
That's all.

Speaker 2 (40:39):
That's what a backup is, right, It's a second copy.
So if the first copy fails, you have a backup.
But what most people say is that they'll even call
it you have a backup drive, and the backup drive
is the primary drive. It's like it's where they store
everything and they don't have a backup for the backup.

Speaker 3 (40:55):
It's just that's my backup drive.

Speaker 2 (40:58):
So yeah, the first thing is first, if you have
an external hard drive, you've got to have a secondary
place to save your stuff. Secondly, especially among photographers Mac users,
we see a lot of people say, well, I want
to get a nass A Network attached storage And this
is one of those boxes that has three or four
hard drives in it and they're rated together so that
if one hard drive fails, the others can continue working

(41:19):
and you're not interrupted. And what happens when one of
those drives does fail is a little red light on
the box starts blinking. Sometimes, if there's software on the computer,
it'll alert you on the screen, but most people don't
install the software on the computer. They just get the
box up and running and say good enough. Well, the
little light on the box starts blinking. When that light
starts blinking, you're supposed to say, huh, I don't think

(41:41):
that's supposed to be blinking. And then you're supposed to
open up the door with the blinking light and pull
out the hard drive that's in there. Oh, that's kind
of hot, it'll be warm, It's okay. And then you're
supposed to have a spare hard drive somewhere, because of
course you bought spare hard drives when you bought your
drives for your NAS box, right right, I'm sure that
the sales guy at best Buy told you to buy

(42:03):
a couple extra hard drives just to have on the shelf. Right,
we would do that at Shock, but I'm sure I'm
sure they did too. And then you take your spare
drive and you drop that into the box and you
close the little door, and the box does all it's blinky.
It goes all crazy blinky lights everywhere as it's resynchronizing
and basically folding that new drive into the array. So

(42:25):
now it's a complete array again. And that's how it's
supposed to work. That's how you don't ever get a
failure when you use a network attached storage device. But
let me tell you what really happens. The little red
light starts blinking, You don't notice, you don't care, you
don't know what it means. You'll deal with it later.

(42:45):
And then a second red light starts blinking. Now you're
in the doghouse because a RAID array can tolerate one
drive failure, but it can't tolerate too And if you
have a hard drive and he has let's just say
a hard drive has a ten percent chance of failing
in a given year. You've stacked four hard drives in
a box. What have you done to your odds of
having at least one of those four drives fail in

(43:07):
a year? You've exponentially increased the odds of experiencing a
hard drive failure because you have more hard drives.

Speaker 3 (43:13):
It's math.

Speaker 2 (43:15):
So when one fails, you have to replace it immediately.
You must replace it. But no what ever does and
then it ends up in the data recovery lab. Now,
instead of me recovering data from one drive, that's bad,
I have to fix both at least one drive in
the array, if not both drives in the array. Ideally,
then I have to reconstruct the array. I have to
have my computer like figure out how the array was

(43:36):
constructed in the first place, so I can replicate that.
Then I can extract all the information everything you saved
out of that array and put it on another drive,
usually an external hard drive, and then you have your
data recovered, and we're looking at three or four thousand
dollars at that point. If we send that off to
drive savers, it's seven, eight, nine thousand dollars depending on
the complexity of the array, So it's it's not going

(44:00):
to do that. If you're going to do a nasbox,
you just need to make sure that you're monitoring the
hard drives. One of the easiest things that we do
for photographers, especially Mac users. Just because you have a
Mac doesn't mean everything in your house has to be Mac.
We can put a PC in your house as a
headless server. So we put a little Windows eleven computer
in there at cheap one like a boundless a six

(44:21):
hundred dollars computer. But then we put a couple twenty
terabyte hard drives in there, and we set those hard
drives up to mirror each other, so they are perfect
copies of each other at all times. Then when you're
done doing whatever you're doing on your Mac and you
want to do a backup, we've set up a network
path that you can just take your files and drag
them and drop them onto the server. It'll transfer and

(44:42):
right over the Wi Fi or the ethernet, whatever you
have set up in your house to the Windows server
where they will automatically be backed up across the two
hard drives, and we put drive advisor.

Speaker 3 (44:52):
On the computer.

Speaker 2 (44:53):
So if your hard drive starts to fail for whatever
reason either one of them, you're going to get an
email from your own computer saying, hey, the hard drive
in your server is failing. Take it to Shock because
of course you're gonna keep it under warranty. Holy cow,
I know I can't believe I didn't mention this. When
we come back from the break, remind me to talk
about warranties in regards to tariffs. This is huge, This

(45:14):
is really important. Everybody needs a warranty on their device
like now because part costs are gonna go crazy. So
when you're dealing with a NAS box, it's important to
have backup hard drives on hand, and it's important to
replace them when they fail. But the ideal solution, honestly
is a home server. And it doesn't have to be
some ten thousand dollars Dell monstrosity sitting in the corner
making a ton of noise. It can just be a

(45:34):
little box that sits in the corner somewhere and has
a couple hard drives in it that back each other
up automatically and does its thing. You never even have
to look at it because you're just gonna You're gonna
use it through your Mac. You're gonna use it through
the network path on the Mac like it's a server
at work or something. And that's what we do for
a lot of photographers at Trock four zero two five, five,
eight eleven ten eight eight eight two five zero two

(45:55):
zero nine one taking our final breaker. Guys, when we
come back, I'm gonna make sure I talk about the
warranties with regard to the tariffs. It was something that
occurred to me this week as we're identifying risks, and
I was talking about stupid things like you know, the
Wi Fi card. Wi Fi cards fail, and so if
I put a thirty dollars WiFi card in your computer
and then we sell you a warranty. We're running the

(46:17):
numbers on what are the odds you're going to need
a Wi Fi card?

Speaker 3 (46:19):
Right?

Speaker 2 (46:20):
Well, then if you do need a Wi Fi card
and suddenly the Wi Fi cards cost me two hundred
dollars instead of thirtye right now, imagine that you don't
have a warranty and the Wi Fi card costs two
hundred dollars instead of thirty for you. Right A warranty

(46:41):
is a super easy way to protect yourself against that
kind of stuff, And we're going to tell you how
to do that at SHOCK and get your money back
if you don't use the thing coming up next on
Compute this.

Speaker 4 (46:51):
Today's fragile computers need maintenance more than ever. Your computer
needs a maintenance check up every six months to last
beyond it's eighteen month expected lifespan.

Speaker 5 (47:00):
When your computer has a warranty and you have a problem,
don't call the manufacturers for help. Call Shrock Innovations. Shock
will contact HP, Dell, a Zeus, Samsung, or any other
manufacturer to arrange a warranty repair at no cost to you.
We know how these companies work. We know the loopholes
and the tricks to get your system repaired. Under warranty

(47:21):
as quickly as possible, Even so manufacturers can take up
to twenty one days to fix your computer. We'll give
you the option of a fast local repair in one
of our service centers, or provide you with a loner
laptop to use while you wait. We can even back
up your data before we ship your computer, just in
case the warranty fix includes a hard drive wipe. Throck

(47:42):
tests your computer when it comes back from repair to
ensure the problem was solved properly and all of your
hardware works like new. There's a reason Shrock Innovations is
consistently voted the best in town. Whenever you need help,
wherever you need it. Trock Innovations makes your computer work
for you.

Speaker 2 (47:59):
Now.

Speaker 4 (48:00):
You can configure and purchase laptops, desktops, tablets, and more
all at the neewshrockinnovations dot com. Check out our specials
for one of a kind discounts and deals.

Speaker 5 (48:10):
You would probably rather drink the water at Camp La
June than get another call about the desperate need to
renew your cars expiring warranty. Who actually responds to those calls.
Everyone wants to play the warranty game, where you pay
money now, just in case you need service later that
everyone hopes you won't need or use. It's such a waste.
It's no different with computers. Major manufacturers warranties have more

(48:34):
subscript crosses than a Sunday morning church service. Batteries are exempt.
Hard drives must be completely dead, and forget about anything
that they can remotely claim us physical damage. That's why
Shock warranties are different. When you purchase a modular PC
or a solid state laptop and extend your warranty, we
offer a no risk money back guarantee. If you need

(48:54):
the warranty, you will be thrilled to have it. If
you don't use it, and we refund your money automatically time.
That's right. We are so confident in the quality of
our products that our extended warranties are refundable. Many Shock
customers use their refunds to purchase another warranty or pocket
the savings and move on. We all know you'll need
it to cover that expiring car warranty. Anyway. Shocks refundable

(49:17):
extended warranties just another way. The Shrock Innovations computer company
makes your computer work for you.

Speaker 2 (49:28):
All righty guys, welcome back in to compute this final segment.
Thanks for sticking whether it's to the show today. Just
a quick reminder that there is no Facebook Live right now.
We're not broadcasting on Facebook, so if you were looking
for us, so that's why you couldn't find us. Also,
there is no aftershock today, so there will not be
an aftershock after the show, So sit tight. We'll be
back again with more of that next week. The thing

(49:49):
that I wanted to make sure I mentioned before we
wrap up the program today was our extended warranty program.
We built our extended warranty program for globalization. Honestly, computer
components aren't that expensive to buy individually, and you know
I have to have people in the service centers to
provide service anyway, So labor is labor I'm gonna burn through.

(50:11):
You know, if I have one or two more computers
come in a week for a warranty repair, it's it's
not going to set us back at shock anything.

Speaker 4 (50:18):
You know.

Speaker 2 (50:18):
We had to have those people there anyway, so why
not sell extended warranties. We said we're gonna sell extended
warranties on our modular computers and our solid state laptops
and if something goes wrong, you know you get it
fixed for free. Isn't that great? It saves you a
lot of money. It makes you happy if you need
a warranty. You're always glad if you have one. But
what happens to all those people that buy warranties and

(50:39):
then they never use them and at the end of
the warranty they're like, well, I got took on that deal.
What's the one thing? Going back to the start of
the show, Guys like I do not want customers saying, well,
that warranty is sure sounded good. That Thor guy's a
good sales guy, But man, I shouldn't have bought that.
That was a waste of money. You know, I ever

(51:00):
want my customer saying that I would rather give you
an unbelievable deal that I make less money on, or
even no money on, like the ultimate upgrade for example,
right now, and then keep you as a customer for
twenty years because we treated you right and we always
have treated you right. And then you will send your
children to us, and they will send their children to us.

(51:22):
And you know it's just a kunamatata, right, it works out,
So call it karma, call it doing just the right thing,
the right way to do business, whatever you want to.
Call it the Midwestern values. So we decided at Shrock,
if we sell you a warranty and you don't use it,
we call you at the end of the warranty term.
You'll get it. It's a robo call, So sorry about that. Sorry,

(51:44):
not sorry. I'm not gonna we just physically call everybody.
Come on now, there's hundreds and hundreds of people every day.
So we send you a robo call. We might even
send you some text messages saying, hey, your warranty is expiring.
We might owe you money. Please give us a call back.
If you bought a warranty for now, if you've got
the free warranty, you obviously don't get money for not
using the free warranty. It's the free warranty that comes

(52:06):
with it. But if you bought an extended warranty that
you didn't use, you get your money back. So now
let's flip that forward into the tariff situation when you
don't know what the cost of components are going to be,
and I'm telling you, at any point in time, you
can add an extended warranty to your shock built computer
any time you want, and if you don't use it,

(52:29):
we give you your money back, but if you do
need it, we fix your computer for free. Now, obviously,
if you have an old Windows ten computer, you're not
going to put a warranty on it because that'd be stuid.
You're getting rid of that thing before October anyway. But
if you've got a Windows eleven computer, especially if you
have one that's maybe a year or two old, putting
a warranty on that computer could be one of the

(52:50):
most important things that you do throughout this entire tariff battle.
Because during the Aftershock last week, there was a segment
all the landfill economy that we talked about, and the
landfill economy is essentially we've gotten used to as Americans
just throwing things away and they don't suit our needs
anymore and just getting another one. But what happens when

(53:11):
getting another one costs twice as much as the first
One day, you might try to look at that a
little harder and see if you could stretch out that
device a little bit longer. You might wish you had
that warrant. You might wish you had that repare, So
take advantage of the product lines that we have to
keep you happy as customers, because we can't keep you
happy unless you let us keep you happy. All right,
Thanks for joining us on the show. Guys, We'll see

(53:32):
you all in the service centers throughout the next week here.
Ultimate upgrade sale going on for another just a little
over a week, and then it will be gone quickly,
gone back to quote unquote normal. But we'll be back
to normal as well coming up next weekend. Thanks for
joining us for compute this