EDGE with Brandon White
The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how. Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things. Listen in to expand your landscape of understanding and gain an edge to win in your business and your life. Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling author, former venture capitalist, angel investors, early Internet entrepreneur building one of the largest social networking and e-commerce sites of the time and working in Management at AOL.
Episodes
About Becca Jordan Wright
Becca is the Founder and Owner of Piedmont Pennies, North Carolina's handcrafted cheese snack.
Born and raised in North Carolina, with a corporate background in Management Consulting and Big Tech, Becca's love for hospitality and food was finally realized when she launched Piedmont Pennies D2C in September 2020 during the global COVID-19 pandemic.
Becca's goal was to provi...
Elina gives her playbook how she built Dood Woof from zero to $2 million in revenue in just 2 years. Completely bootstrapped and with no prior knowledge how to build a consumer product much less any product in the pet market.
About Elina Panteleyeva
Elina is the founder of Dood Woof, a fast-growing eCommerce brand built specifically for Doodle dog owners. After being laid off in 2023, she bootstrapped her business from zero to 7 figu...
Darrell Lerner and Brandon dive into the world of entrepreneurship, sharing insights from their journeys in the tech industry. From the early days of internet startups to the challenges of scaling businesses, they discuss pivotal moments, including Darrell's experiences with Snap Interactive and AllPaws. Tune in to hear about viral growth strategies, the importance of flexibility, and the lessons learned from building successf...
In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success.
Takeaways
- The importance of timing in market adoption is crucial for success.
- Simplicity in product and message helps in crossing the chasm.
- Passion of the founder is key to engaging custom...
Alden and Brandon talk about Alden's new book and how to have an stoppable mindset.
Links from the episode
About Alden Mills
With more than 40 years of experience failing and succeeding in a vast array of different environments from sports, military, and business to nonprofits and community action groups, he learned success is driven by one vital factor—leadership—of oneself and oth...
Manish shares his journey from growing up in rural Kentucky to working at Google to becoming a successful venture capitalist in Silicon Valley.
Manish shares his lessons learned from his time at Google and how they shaped his approach to venture capital.
About Manish Patel
Manish is a Silicon Valley veteran who solves problems at the intersection of business, technology, and human experience. He follows his passion for tech...
Pickles. They're crunchy, tangy, and a staple in sandwiches, burgers, and snack plates worldwide. An pickling originated thousands of years ago, with evidence of cucumbers being pickled in the Tigris Valley as far back as 2030 BC, primarily as a method of food preservation.
Throughout history, pickles have been enjoyed by various cultures, with notable figures like Cleopatra and Julius Caesar appreciating their flavor and per...
Headliner, has helped over 1 million podcasters promote their podcast. He loves taking things from zero to one and beyond and Oliver shares his journey how he did it with Headliner
Episode Links
About Oliver Wellington
Oliver loves bringing new products and ideas into the world, and promoting them. After a 5 year stint promoting and playing in a rock band, he switched over the wide world of tech startu...
Use first principles thinking to master your problem solving.
Once you understand the framework you'll be able to solve just about any problem you face in business or in your life.
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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves...
Betty Lu, Founder of Confetti Snacks, shares how she's building the top selling natural snacks company.
From raising venture capital to getting into national chains like Walmart.
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves ...
Jerry Seinfeld used this strategy to develop the daily habit of writing jokes.
Learn this simple productivity technique and build lasting daily habits that will boost your confidence, energy and productivity.
Links from the Episode
- The Productivity Podcast
Follow Productivity on Apple Podcasts
https://podcasts.apple.com/us/podcast/productivity/id1694396715
Follow Productivity on Spoti...
Jason talks how to raise venture capital and lessons learned from portfolio companies at Bull City Venture Partners.
Jason Caplain
Jason is a General Partner and Co-Founder of Bull City Venture Partners and has been a venture capitalist for over two decades. Prior to co-founding BCVP, Jason co-founded Southern Capitol Ventures. Previously, he was at Red Hat (NYSE:RHT) in their finance group through the successful I...
Learn about the fishing rod business and what makes a great light tackle saltwater fishing rod.
About Ron Buffington and JLS Rods
Ron is a light tackle charter guide and CEO and Founder of JLS Rods.
JLS Rods started as a custom rod company and while they still offer custom rods they have now turned to manufacturing their own line of saltwater fishing rods.
At JLS all rod blanks are made in the USA as well as a...
Thomas dropped into our studio and gives the step-by-step on how he and his co-founder took Midday Superfoods from Zero to One and thousands of customers.
About Thomas Lundgard
Thomas Lundgard grew up in Half Moon Bay, California, where he began surfing at age 15 at the legendary local surf spot called Mavericks.
He's a serial entrepreneur. He and his brother co-own Tommy Tsunami Surf School located in ...
Learn how to build big relationships by hosting small cocktail parties.
ABOUT NICK GRAY
Nick Gray is an entrepreneur and best-selling author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook that teaches you how to build big relationships by hosting small gatherings.
Over 75,00...
Ali talks about what he and other early stage investors look for in companies who are raising money for their early stage companies.
ABOUT ALI JAMAL
Ali Jamal is a Venture Investor, Product Leader, Growth Expert, Data Scientist, and Corporate Strategist. He is the Founder of First Check Ventures, a venture capital firm that invests in early stage startups across the globe. First Check Ventures has supported and investe...
Learn how Alexandra got into urban hiking, started a company, wrote two books on urban hiking and some cool things to see on San Francisco's urban trails.
ABOUT ALEXANDRA KENIN
Alexandra is a Studio Chief at Wordsmithie, Inc., a content and design agency that serves clients in the tech, finance, healthcare, and other industries.
She also runs Urban Hiker SF, a San Francisco-based tour company that...
Poker strategy isn't just for winning the World Series of Poker, a back room high stakes poker game in Macau, or a big online poker tournament.
The game of poker mimics life in the sense that it forces you to make decisions without having complete information.
After playing millions of hands over the past 14 years, and mastering the art of taking calculated risks, Alec has developed an unparalleled ability ...
Learn about raising money for your startup, how to raise money for your Pre-Seed and Seed round from investors and a story about how Martin lost $500m and STILL won.
ABOUT MARTIN TOBIAS
Martin Tobias is the Managing Partner and Founder of Incisive Ventures, an early-stage venture capital firm focused on investing in the first institutional round of technology companies that reduce friction at scale.
Martin w...
Jim visited our studio to talk about how he, his team and the Synapse School community built a school from the ground up with an innovate approach to education.
The best way to describe what Synapse is doing is educating Change Makers by focusing keenly on Social-Emotional Learning, innovation and leading edge academics.
Their teachers, who are as committed as they are remarkable, build classroom communities and r...
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