Private Practice Podcast

👉 Apply for Practice Momentum In this episode, I share the real, behind-the-scenes results of my 90-day experiment to generate $100K in my private practice coaching business. I didn't quite hit the goal—I landed at $81,798—but the gold was in what I learned and what I’ll do differently next time. This episode is for you if you’re a therapist (counsellor, psychologist, social worker or play therapist) who wants to grow her priva...

If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom a...

Your website should be your hardest-working employee but for many therapists, it’s doing the exact opposite. In today’s episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you’ve ever felt confused about why your site isn’t generating inquiries, this is for you.

We’ll unpack everything from why you shouldn’t offer “discovery calls” (unless you know how to r...

Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued.

If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I’ll walk you through the evidence...

If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?”

This episode is perfect for you if you're ne...

If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025.

In this episode, you’ll hear a heartfelt voice note f...

If you’re a therapist in private practice who’s ticking every box but still not seeing the momentum, this episode is for you.

I dive into the real reasons why progress can feel slow, even when you’re showing up, investing in your growth, and doing what the experts tell you. I share the mindset blocks that even seasoned professionals carry, like the fear of being seen, or the pressure to be perfect before launching something new and...

Have you ever felt like you’re falling behind in private practice? Like everyone else has it all figured out while you’re still trying to keep your head above water? In today’s episode, I unpack what that feeling really is and why it’s not a sign that you’re failing. In fact, it might be a powerful nudge from your nervous system that it’s time to pause, get curious, and recalibrate.

This episode is for therapists, counsellors, ...

Episode 503 | The Subtle Mindset Shift That Helps Me Love My Business Again

If you’re a therapist in private practice and lately you’ve been feeling disconnected, uninspired, or just tired of the day-to-day, this episode is for you.

I created this episode because I had one of those days. The kind where everything feels harder than it should: emails feel heavy, marketing feels pointless, and even your client work feels like it’s...

See the special something I made to support you in getting support over here (hint: scroll down!) Sign the Petition here In this episode, you'll learn why hiring external marketing companies is often problematic, has resulted in therapists having to remove entire websites and Google My Business pages and start from scratch (at their own expense) and more but don't panic because I'll share with you what to ask and check BEFORE...

Sign the petition and have your voice heard Join the VMHPAA In this interview (which you can watch on YouTube), I interview Philip Armstrong, the CEO of the Vocational Mental Health Professionals Association of Australia about the draft National Standards.  We talk about: 

• The origin of the National Standards for Counsellors and Psychotherapists
• Implications for Counsellors with a vocational qualification, such as a...

Register for the next intake of Practice Momentum here and secure one of just 20 places.

Order a Website Wellness Check here. Feast and famine of clients and finances is normal for private practices that do not have sustainability foundations incorporated into their business model. Not having them in place happens as a result of not realising you need them and or not knowing where to go to learn them. The sustainability that I c...

Getting clients from your website can be tricky so in this shorter episode, I'll walk you the five most common hiccups to getting clients from your website as a therapist in private practice so that you know what to focus on and change. Of course, if you'd like my help with it, let me know or simply click below to order a Website Wellness Check for $45AUD, delivered to your inbox in 48hrs.  https://sales.brooklynstorme.com/website...

If you've ever cringed at the thought of processing a cancellation fee or chasing up an outstanding invoice, if you avoid charging the fee should because you worry clients won't book if you do, or if you feel like you're doing everything right in the practice but still not seeing the financial rewards, this episode might be just what you're looking for. I'll walk you through my own money block experience (I didn't even realise I ha...

How to attract the right client for your practice, to your practice without it costing a cent! In this episode I'll walk through a simple strategy that anyone can use to fill your diary more quickly with the presentations that are perfect for your practice - and it's easier than you think!  Join the Private Practice Certification here Join the waitlist for Practice Momentum here Join the Ultimate Private Practice Community...

Write a social media post that converts. In this episode, I'll share the way I'm posting and what I write in them and give you a kind of formula or framework so that you can give it a go too. I think if you've been posting on socials but not getting many inquiries, this will be really helpful.  Join my free community for therapists in private practice here. 

Join the Practice Momentum waitlist here for the July 2025 intake. Plac...