Private Practice Podcast

Private Practice Podcast

Dr Brooklyn Storme PhD is an authority on Private Practice. She has worked in private practice for over 29yrs. It was her experience building a multiple six figure business without Medicare™ rebates and seeing the lack of training and resources available to support Counsellors in establishing their own successful and profitable practice that led her to create online communities, memberships, resources, coaching programs, and more for the community - mostly free of charge. What makes her different is her passion for integrating spiritual interests into the setting up of the practice so as to help Counsellors balance the opposing energies of ’doing all the things’ with receiving. She’s found her approach has been instrumental in helping Counsellors release things like Imposter Syndrome too. Dr Brooklyn Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Grad Dip Psychology & Bachelor of Arts (Psychology & Sociology & Statistics). She is a Certified Life, Energy, Spiritual and Business Coach and is a Qualified Supervisor for Counsellors. The information provided in this podcast is for entertainment purposes only and are the personal opinion of Dr Storme. Dr Storme who is not a medical doctor, lawyer or accountant and you should always check with the relevant professional before making changes to your health and or business.

Episodes

August 27, 2025 65 mins

So many therapists feel rattled when they hear about free or government-funded mental health services popping up in their area. The fear is real: “Who would pay me when they can go down the road for free?” In this episode, I share the truth about these services, why they’re not new, and most importantly, why they don’t threaten your private practice.

If you’ve ever wondered whether bulk-billed or free services will make it impossib...

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Planning can feel overwhelming when you’re running a private practice. Between client sessions, family life, and everything else on your plate, it’s easy for your business plan to slip to the bottom of the list—or disappear altogether. In this episode, I share how I learned to plan for results (and actually achieve them, mostly!) in my own practice, even with ADHD, busy schedules, and a million distractions.

If you’ve ever bought t...

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Have you ever felt like your website should be getting you inquiries—but it’s just sitting there like a pretty business card nobody’s picking up? In this episode, I share the behind-the-scenes of testing one of my own lead magnets with women in private practice, and what I discovered about why so many therapists struggle to implement even the simplest website strategies.

I take you inside the real feedback I got when I gave away a ...

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One of the hardest things in private practice is showing up, doing “all the things,” and still not seeing clients book in. In this episode, I unpack why that happens and what you can do about it. From the therapist who completely transformed her website copy (and brought me to tears in the process!) to the client who is now on track to generate $300K working only two days a week, these stories show you what’s possible when you know...

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So often, when therapists come to me saying their practice isn’t growing fast enough, they’re focused on strategies, tactics, and quick fixes. But here’s the truth: none of that works sustainably unless you do this one thing first. In this episode, I share the breakthrough I had on retreat in Daylesford that reminded me of the power of identity, alignment, and choosing to see the abundance that’s already here.

I’ll take you behind ...

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One of the most powerful things you can do in your private practice isn’t another strategy, social post, or shiny new system—it’s shifting your energy and expectations. In this episode, I share how learning to anticipate a pleasing outcome (rather than a “positive” one) completely transformed not only my mindset but also the results I experience in business and life.

You’ll hear the story of how I first taught my mum about manifest...

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So often, when therapists tell me they want more clients, they immediately start looking for another strategy—posting more on socials, updating their Psychology Today profile, or buying yet another course. But here’s the truth: being ready to receive clients is just as much about your mindset, energy, and beliefs as it is about your systems and strategies. In this episode, I dive into how subconscious stories, fears, and unhelpful ...

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July 22, 2025 33 mins

In this episode of the Private Practice Podcast, I speak directly to a belief that’s left so many women therapists feeling burnt out, frustrated, and quietly resentful — the pressure to have a “fully booked diary.” I dive into where this myth came from, why it’s still being perpetuated, and what it’s really costing you emotionally, energetically, and financially.

 

If you’ve ever thought, “Why don’t I feel fulfilled even though my ...

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👉 Apply for Practice Momentum In this episode, I share the real, behind-the-scenes results of my 90-day experiment to generate $100K in my private practice coaching business. I didn't quite hit the goal—I landed at $81,798—but the gold was in what I learned and what I’ll do differently next time. This episode is for you if you’re a therapist (counsellor, psychologist, social worker or play therapist) who wants to grow her priva...

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If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom a...

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Your website should be your hardest-working employee but for many therapists, it’s doing the exact opposite. In today’s episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you’ve ever felt confused about why your site isn’t generating inquiries, this is for you.

We’ll unpack everything from why you shouldn’t offer “discovery calls” (unless you know how to r...

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Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued.

If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I’ll walk you through the evidence...

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If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?”

This episode is perfect for you if you're ne...

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If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025.

In this episode, you’ll hear a heartfelt voice note f...

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If you’re a therapist in private practice who’s ticking every box but still not seeing the momentum, this episode is for you.

I dive into the real reasons why progress can feel slow, even when you’re showing up, investing in your growth, and doing what the experts tell you. I share the mindset blocks that even seasoned professionals carry, like the fear of being seen, or the pressure to be perfect before launching something new and...

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Have you ever felt like you’re falling behind in private practice? Like everyone else has it all figured out while you’re still trying to keep your head above water? In today’s episode, I unpack what that feeling really is and why it’s not a sign that you’re failing. In fact, it might be a powerful nudge from your nervous system that it’s time to pause, get curious, and recalibrate.

This episode is for therapists, counsellors, ...

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Episode 503 | The Subtle Mindset Shift That Helps Me Love My Business Again

If you’re a therapist in private practice and lately you’ve been feeling disconnected, uninspired, or just tired of the day-to-day, this episode is for you.

I created this episode because I had one of those days. The kind where everything feels harder than it should: emails feel heavy, marketing feels pointless, and even your client work feels like it’s...

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See the special something I made to support you in getting support over here (hint: scroll down!) Sign the Petition here In this episode, you'll learn why hiring external marketing companies is often problematic, has resulted in therapists having to remove entire websites and Google My Business pages and start from scratch (at their own expense) and more but don't panic because I'll share with you what to ask and check BEFORE...

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Sign the petition and have your voice heard Join the VMHPAA In this interview (which you can watch on YouTube), I interview Philip Armstrong, the CEO of the Vocational Mental Health Professionals Association of Australia about the draft National Standards.  We talk about: 

  • The origin of the National Standards for Counsellors and Psychotherapists
  • Implications for Counsellors with a vocational qualification, such as a...
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June 13, 2025 57 mins
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