Practice Momentum - Private Practice Business Coaching Podcast

Practice Momentum - Private Practice Business Coaching Podcast

Practice Momentum™ - Private Practice Business Coaching Podcast is hosted by Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers in Australia and creator of Practice Momentum™. She provides identity-first business coaching that integrates practitioner and business-owner identity, embodiment-based action and evidence-guided feedback to support clinicians in building financially secure, professionally grounded private practices. Dr Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Graduate Diploma of Psychology and a Bachelor of Arts (Psychology, Sociology and Statistics). She is qualified in the use of artificial intelligence in coaching, is a Results Coach and Money Coach, a Professional and Clinical Supervisor for Allied Health Professionals, and holds a seat on the Special Advisory of Australia’s largest peak body representing Vocational Mental Health Professionals (VMHPAA). The information provided in this podcast is for general informational and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always consult a relevant qualified professional before making changes to your health or business.

Episodes

April 1, 2026 48 mins

If you have been curious about AI but have no idea where to start, or you have been avoiding it altogether because it feels overwhelming or risky, this episode is for you.

I am walking you through everything a counsellor, psychologist, or social worker in private practice ...

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If you've been showing up on Instagram, posting consistently, and still wondering why your reach feels like you're whispering into a void — this episode is for you. Because the algorithm has changed significantly in 2026, and here's the thing: most of these changes actually work in favour of therapists in private practice. Not influencers. Not brands. Us.

 

I've been digging into what's actually shifted and what it means if you're ...

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Apply for Practice Momentum here https://sales.brooklynstorme.com/momentum/

Apply for Momentum Ascend here

https://sales.brooklynstorme.com/momentum-ascend/

Free private practice community here

https://www.facebook.com/share/g/1EThvsNC5T/

 

Constantly busy but nothing's really happening? This episode is for you. After trying lots of different approaches to getting things done, many of which didn't work or just left me feeling ...

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In this episode I explore a newly discovered social network where AI agents interact — revealing confabulation, identity swaps, and surprising debates — and discuss what that means for therapists and private practice: the risks, ethical questions, and practical time-saving possibilities.

I also react to Zoom’s new AI avatars, share a reflective trip to Phillip Island, and invite listeners who are ready for private-practice coachin...

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Discover what the Regulation Consultation survey is actually asking and how your answers will contribute to shaping the landscape for counselling and psychotherapy in Australia. I'll walk you through some of the red flags for vocationally qualified counsellors (holding a Diploma and Advanced Diploma) in terms of private practice, bridging and transition, registration and licensin...

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Posting on social media can build your diary when done the right way and so in this episode, you'll hear about what therapists commonly think and do when posting, understand why it doesn't work and discover what to do instead that does. This approach doesn't require ick, pitching, link sharing or cold DMing strangers, in fact, it does the opposite; it's a way to attract the right people to your practice without doing things you don...

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Discover three things every private practice needing more inquiries or bookings can do to give their business a visibility boost.  Learn why some of the things you've been trying to do to attract clients haven't been working (hint: they're likely outdated) and what to actually focus on and why. Remember, results with organic (unpaid) marketing take 90 days in business so manage your expectations so take the pressure off yourself...

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Shownotes to follow. If you need anything, head over to brooklynstorme.com 

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https://brooklyn.myflodesk.com/pmquiz If you’ve been telling yourself you “need social media” to get clients, this episode is your permission slip to breathe. In Episode 4 of the “How to Get Clients Without Being on Social Media” mini-series, I share a real-life email I received from a well-known publication inviting me to contribute (paid), and I walk you through the exact decision filter I use before I say yes to visibility op...

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Show notes to follow  https://www.brooklynstorme.com 

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shownotes to follow

 

marketing, private practice, private practice marketing, get clients, fully booked practice, counselor, counsellors, psychologist, social worker, Melbourne, Australia, how to market your private practice, how to find clients for your private practice 

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Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth.

Read more

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Struggling with business coaching that isn't delivering results? This episode reveals data-driven success patterns from real private practice counsellors, psychologists and social workers building profitable businesses. Dr Brooklyn Storm shares 12-month analysis of Practice Momentum™ participants, comparing therapists who achieved rapid results with those who struggled.

Discover why implementation matters more than strategy, how em...

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Most therapists have a cancellation policy they never enforce. Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers, breaks down the real cost of weak boundaries and why guilt stops you from protecting your income. Learn how cancellation policies actually strengthen therapeutic relation...

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January 14, 2026 57 mins
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Show notes on the way!

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January 2, 2026 117 mins

Quiz: Take the free 10 minute private practice quiz here to receive your personalised growth insights!  Tech Stack: Get my tech stack here

 

This episode goes with the Tech Stack cheat sheet that you can download from the link above! 

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You’ve probably already collected enough strategies to get more clients, raise your fees, and run your practice like a business… so why does it still feel hard to execute? In this episode, I unpack the pattern I’ve observed over years of coaching counsellors, psychologists, and social workers: it’s rarely the strategy that’s “not working” it’s usually the identity you’re operating from. If you’re stuck in helper mode (client-aligne...

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If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookings

are slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basics using a surprising example from Simon Cowell’s failed boy band relaunch and show y...

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Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8

If you’re a counsellor, psychologist, or social worker in private practice and you feel overwhelmed, stuck, or like you’re doing “all the right things” but still not seeing consistent bookings or income, this episode is for you. In this episode of the Private Practice Podcast, Dr Brooklyn Storm unpacks what actually needs to be in plac...

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