WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
Episodes
The enterprise technology landscape in 2025 is marked by accelerating AI adoption, strategic partnerships, and expanded automation capabilities across industries. Velixo secured a Series A investment from Elephant to fuel growth in financial reporting automation, while FloQast launched auditable AI agents aimed at addressing the growing talent gap in accounting and finance. Infor and Kinaxis announced a new partnershi...
When assessing the Top 10 CRMs for Startups in 2025, it’s important to establish a clear definition of what constitutes a startup and how its needs differ from larger organizations. In this context, startups are typically companies with fewer than 20 employees or less than $10 million in annual revenue—businesses still shaping their go-to-market models and refining repeatable sales and marketing processes. These organ...
The enterprise software ecosystem continues to evolve rapidly as vendors double down on AI, automation, and data-driven orchestration across business functions. Nintex unveiled new generative AI capabilities to enhance business automation, while Circana introduced its Liquid Supply Chain solution to drive agility and responsiveness in complex networks. CloudBolt extended its optimization capabilities to Kubernetes thr...
Enterprise Asset Management (EAM) systems in 2025 remain a specialized and best-of-breed category within the enterprise software landscape, purpose-built for organizations that prioritize the maintenance, tracking, and optimization of physical assets. Unlike ERP platforms that aim to unify enterprise-wide processes, EAM systems are typically siloed—designed to function independently and often deployed at the departmen...
The enterprise software landscape is undergoing rapid transformation as vendors double down on AI, automation, and data intelligence. ActiveCampaign’s acquisition of Hilos strengthens its conversational marketing stack by expanding WhatsApp capabilities, while HG Insights is redefining data intelligence to refine go-to-market execution. HubSpot’s planned acquisition of Dashworks signals a deeper integration of AI know...
WBSP771: Grow Your Business by Learning the Top 10 Marketing Automation Systems in 2025 w/ Sam Gupta
Before exploring the Top 10 Marketing Automation Systems in 2025, it’s essential to define what truly qualifies as a marketing automation platform and the criteria used for evaluation. This category is distinctly siloed—comprising standalone, SaaS-based systems designed to function independently, without the need for deep operational or cross-functional integration. Although some ERP and CRM platforms may offer featur...
The enterprise technology landscape continues to accelerate its AI-driven transformation, with a flurry of announcements underscoring the shift toward intelligence and automation. BMC unveiled new GenAI innovations designed to unlock deeper business value from enterprise data, while Certinia rolled out its Spring 2025 release with enhanced automation capabilities. Laserfiche introduced a suite of generative AI feature...
Field service systems have emerged as a critical and independent pillar of enterprise software, complementing ERP and CRM rather than blending into them. Their siloed design is deliberate—crafted to empower technicians and contractors operating in unpredictable environments where connectivity can falter. By truncating transactions and prioritizing speed, these platforms enable uninterrupted operations in the field, wi...
The enterprise software landscape is rapidly evolving with a wave of AI-driven innovations, strategic acquisitions, and product updates designed to enhance automation and business agility. Precisely strengthened its Automate SAP Data API with new enhancements, while SAP showcased its Joule-powered AI capabilities to deepen enterprise intelligence. SC Codeworks rolled out updates to its warehouse management system, and...
Defining plastic extrusion ERP systems requires recognizing both their specialization and breadth, as they span the diverse business models across the extrusion value chain—from resin and pellet distributors to large-scale manufacturers of finished plastic products. While the focus is on extrusion, these systems must also account for the interconnected roles of suppliers, converters, and distributors to ensure real-wo...
The enterprise technology space is seeing a surge of innovation and strategic moves as vendors double down on AI, automation, and customer-centric solutions. Beroe expanded its procurement suite with the acquisition of nnamu, while Capgemini and NVIDIA, alongside Oracle and NVIDIA, announced new collaborations and integrations to accelerate AI adoption. Deloitte entered the spotlight with the release of its Zora AI Pl...
The machinery manufacturing ERP landscape is uniquely complex, demanding far more than the generic capabilities many vendors claim to offer. These businesses are highly project-driven, building large, costly machines that require collaboration across mechanical, electrical, and calibration engineering disciplines—often within long development cycles and tightly interdependent workflows. While smaller ERP systems may p...
Engineered AI has achieved remarkable milestones, yet fundamental questions remain about whether it can ever reason, think, or truly understand like the human mind. Current systems, while powerful, expose the limitations of today’s technology, particularly the persistent neuroscience gap—the divide between brain research and cognitive psychology that prevents machines from replicating human-like cognition. This gap is...
The enterprise software and services landscape is buzzing with fresh announcements that highlight the industry’s accelerating shift toward AI, collaboration, and customer-centric innovation. Zoho launched Projects Plus, a new collaborative platform designed to streamline teamwork, while Accenture unveiled an AI Agent Builder to help enterprises create intelligent digital assistants at scale. Acumatica rolled out detai...
Unlike most manufacturing segments where vendors claim one-size-fits-all solutions, apparel stands apart as an industry so unique that generalized ERP systems often fall short. Specialized ERP platforms tailored for apparel-centric processes have emerged to address challenges like fabric management, style variations, and seasonal demand—delivering far greater operational alignment than broad-based systems. This comple...
Ever wondered what ERP and fasteners have in common? Spoiler: it’s a lot more exciting than just bolts and spreadsheets! In this session, we’ll dive into real-world ERP implementation stories from the fasteners industry—where efficiency, precision, and supply chain visibility come together in ways that are, quite literally, riveting. And the conversation doesn’t stop there; we’ll also explore Alox’s forward-looking ro...
The enterprise technology landscape continues to move at a rapid pace, with several major announcements reshaping how organizations approach digital transformation. Phenom and Deloitte unveiled details of their strategic alliance, signaling a stronger push into talent experience innovation. Progress contributed to the developer community by releasing more than 50 UI components for free, while QAD ushered in a new era ...
Process manufacturing stands out as one of the most intricate and fragmented domains in the ERP landscape, largely because of the wide-ranging product types and production methods that differ—even among companies that may look similar at first glance. Unlike discrete manufacturing, which focuses on standardized components and assemblies, process manufacturing is driven by formulas and recipes that demand both precisio...
Designing a successful digital transformation framework requires more than just introducing new technologies—it demands seamless integration with existing business processes to avoid disruption and maximize efficiency. As organizations plan large-scale implementations, they must prioritize agility and scalability, ensuring that strategies can adapt over time while delivering lasting impact. Crucially, the transformati...
Recent developments across the enterprise technology landscape highlight a strong push toward AI-driven efficiency, enhanced integration, and strategic partnerships. Resulticks’ launch of Genie, an AI-powered marketing agent, promises to reduce workloads by 40% while boosting real-time audience engagement. Simpplr is expanding its platform extensibility with custom apps that enable seamless enterprise integrations, wh...
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