WBSRocks: Business Growth with Enterprise Software and Digital Transformation

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!

Episodes

July 30, 2025 57 mins

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Enterprise IT decisions carry enormous financial and strategic weight, and analyst firms like Gartner, Forrester, and IDC play a pivotal role in shaping them. Yet despite the influence of their research, many IT and business leaders struggle to use it effectively. Too often, organizations rely on reprints or surface-level summaries without grasping the full context or limitations. When properly interpreted, analyst in...

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The enterprise software landscape continues to evolve rapidly, with vendors doubling down on AI innovation, strategic partnerships, and vertical-specific enhancements. Acumatica is making waves by detailing its AI-driven ERP roadmap tailored for the mid-market, while Deltek introduces benchmarking capabilities powered by its Clarity study to enrich Vantagepoint users’ insights. Meanwhile, Appian and Creatio are pushin...

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The Configure-to-Order (CTO) space within manufacturing demands systems built for flexibility—balancing standardized components with the ability to configure products quickly and accurately. Unlike Engineer-to-Order (ETO), where each project starts from scratch, CTO relies on predefined options that can be assembled in various ways to meet customer needs. This configuration may occur within ERP or PLM systems, or exte...

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Selecting the right research firm is a strategic decision that hinges on aligning their domain expertise with your industry’s specific challenges and goals. These firms do more than collect data—they interpret trends, test assumptions, and translate findings into actionable insights that inform critical business decisions. To ensure a good fit, it’s essential to evaluate their methodologies, track record, and how well...

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Customer service in eCommerce comes with unique complexities, especially when managing thousands of product-related inquiries that can make or break a sale. Given the typically lower price points, even premium brands face a dilemma: hiring seasoned agents can be cost-prohibitive, yet relying on less experienced staff may jeopardize customer satisfaction. This is where seamless integration with eCommerce platforms beco...

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In Engineer-to-Order (ETO) environments, early-stage collaboration with customers is critical, particularly during design and engineering. While general-purpose tools like Smartsheet or Monday.com may aid in project tracking, they typically fall short in supporting the depth and complexity of data exchange inherent in ETO workflows. Similarly, CAD and PLM platforms offer some collaborative capabilities, but their reac...

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Project management has come a long way from rigid, legacy systems to more adaptable, user-friendly platforms that cater to today’s fast-paced work environments. Modern solutions range widely—from balanced tools that blend structure with flexibility to sprawling, spreadsheet-like systems demanding heavy consulting to tailor workflows. In this evolving landscape, ClickUp has emerged as a versatile player, promising both...

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The enterprise technology landscape is heating up with a wave of strategic acquisitions and bold AI investments signaling a new era of innovation and consolidation. Lenovo’s move to acquire Infinidat strengthens its foothold in enterprise storage, while CDP consolidation accelerates as Rokt absorbs mParticle, tightening the data ecosystem. AI-driven capabilities are front and center, with ServiceNow advancing its agen...

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Make to Stock (MTS) manufacturers may span diverse industries, but their ERP needs often align around the essentials: accurate demand forecasting, efficient inventory management, and resilient supply chain operations. With production driven by forecasts rather than confirmed orders, the stakes for planning precision are high—making tools like MRP, S&OP, and warehouse logistics critical to profitability. In our 202...

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The enterprise tech space is buzzing with momentum as AI-driven innovation, strategic acquisitions, and infrastructure investments redefine the competitive landscape. From Qbiq’s $16M raise to automate architectural design to Vasco’s funding to optimize startup revenue trajectories with AI, it’s clear that intelligent automation is no longer a luxury—it’s a necessity. Meanwhile, power-hungry data centers brace for dem...

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Startups and scaleups often sprint toward innovation, laser-focused on building game-changing products—but in the rush, many forget that visibility is just as critical as viability. While founders perfect their pitch decks and chase product-market fit, they often underestimate the power of analyst firms. These aren’t just report writers—they're strategic allies offering market intelligence, competitive benchmarki...

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Make-to-Order (MTO) industries operate on the principle that production begins only after a confirmed customer order, demanding ERP systems that can gracefully handle variability, non-standard workflows, and high-precision job tracking. From custom fabrication to complex project-based builds, the ERP platforms featured in our list have been evaluated not just for baseline functionality, but for their ability to suppor...

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ERP implementation has come a long way from the days of consultant armies and 15-to-1 service ratios—today, it’s more about smart AI-human collaboration than brute-force deployment. As Jon Reed points out in his cloud ERP article, the real transformation isn’t in the flashy go-live moment, but in the gradual, AI-assisted journey to measurable value—timelines that tend to shift depending on which vendor's pitch yo...

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Blending IT Service Management (ITSM) with Customer Experience (CX) might raise eyebrows—kind of like pineapple on pizza—but for some businesses, it's the perfect combo. In industries where support teams double as customer-facing heroes, separating internal service workflows from external customer engagement creates more chaos than clarity. That’s where platforms like Freshsales come into play, aiming to bridge t...

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Selecting the right ERP system for the food and beverage (F&B) industry demands more than a surface-level comparison—it requires a deep dive into the unique operational and regulatory challenges that shape each business model within this sector. From raw ingredient sourcing to last-mile delivery, F&B companies must navigate strict traceability requirements, evolving compliance mandates, and complex transaction...

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In a world where every software platform claims to do marketing automation, the line between true orchestration and glorified batch-and-blast gets blurry fast. Enterprise marketers, in particular, need more than bolt-on features—they need a unified engine that can keep cross-channel journeys seamless, scalable, and, ideally, sanity-preserving. That’s where Marketo Engage, now under the Adobe Experience Cloud umbrella,...

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The tech landscape is rapidly evolving as major players and emerging startups alike double down on AI-driven innovation and infrastructure transformation. Qlik’s acquisition of Upsolver enhances real-time data ingestion for Apache Iceberg, while Epicor’s new Prism Vertical AI Agents are reimagining how frontline workers interact with enterprise intelligence. In parallel, Apple’s entry into a consortium focused on next...

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Evaluating ERP systems through the lens of service-centric versus product-centric industries is essential, as service-based businesses face a unique set of challenges that demand greater flexibility and configurability. Unlike their product-focused counterparts that rely on standardized inventory and supply chain modules, service organizations often operate with complex, non-linear processes that require adaptable ERP...

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The transformation and Phase 0 planning for SAP ECC are pivotal in setting the stage for a smooth transition to a more agile and future-ready ERP environment. This initial phase focuses on a comprehensive assessment of the existing system landscape, uncovering opportunities for business process enhancements, and crafting a clear strategic roadmap for migration or optimization. Crucial activities include evaluating dat...

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Despite rumors of SaaS’s decline, numerous SaaS companies boasting billion-dollar valuations continue to push innovation, particularly in Payroll and Human Capital Management (HCM). Yet, a paradox emerges as some of these firms, after initially delivering advanced HR features, have rolled back functionality, leaving users disappointed. This raises questions about Personio’s rapid rise: Is its success simply a reversio...

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