Behind The Sports Story

Behind The Sports Story

Sports PR professional Dave Beauboeuf takes you behind the scenes with the leaders pushing the sports industry forward and shaping how sports stories reach audiences. Follow on twitter @sportsstorypod.

Episodes

July 20, 2023 17 mins
USA Today Sports Columnist Dan Wolken joins the show to talk about the latest at Northwestern and WVU, the cult of the college coach and how the college landscape is changing for both the athletes and administrations.
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Dave speaks with Front Office Sports reporter Amanda Christovich about NIL, the EA Sports lawsuit, the role of "player advocacy" groups in the NIL landscape and more.
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Dave spoke with New York Daily News' Knicks writer Stefan Bondy about Jokic's reaction to winning the NBA championship, the NBA perception problem and his thoughts on the Knicks season.
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Episode 32: Dave discusses Ja Morant's Toy Gun Defense and Dave Wakeman joins the show to talk about what is going on with regional sports networks, streaming and the future of sports consumption.
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New snapshot episodes every Tuesday! In this episode, Dave discusses the LIV/PGA merge and Shannon Sharpe's buyout.
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Jeffrey Altstadter, Vice President of Communications for the newest iteration of the XFL discusses launching a new football league, building fan bases in new markets, and curating and fostering the XFL media landscape.
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Brandon Harris, Founder and CEO of social/content agency Playmaker, talks about how to create engaging content for brands with different goals, audiences and formats. We talk about what makes content go viral and how to overcome the urge to be "brand-safe".
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Deandra Duggans, VP of Brand Marketing at the Las Vegas Aces joins the show, talks about moving from the Baltimore Ravens to the LV Aces, developing a brand marketing strategy that authentically and respectfully amplifies individual players as well as the team as a whole, and working with a team on a championship run!
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Travis Murphy, founder of Jetr Global Partners, on his work as former Senior Director of
International Government Affairs, sports immigration and diplomacy, growing sports abroad, Shaq in Cuba and much more.
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Melinda Travis, CEO and Co-founder of Mile 44, discuss her work in sports PR and authentic sports production, her passion for working with athletes, building a business with and for younger generations, and much more.
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Sarah Flynn, CMO at Thirty Five Ventures joins the show to talk about working with Kevin Durant and Rich Kleiman to build an investment and content brand, the role of the athlete voice in sports media, investing in Gotham FC and women's sports, candle-making and much more!
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Corey Leff, aka "JohnWallStreet' of Sportico, on Newsletters, the Sports Business Boom and NFTs in Sports
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ESPN Associate Producer Daniela Marulanda joins the show to talk about her career creating impactful, long-form storytelling in sports, Spanish language sports broadcasting, thoughts on the MLB lockdown and more!
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Rishi Chadha, Twitter's Head of Creator and Gaming Content Partnerships joins the show to talk about the future of gaming, where younger generations can find opportunities, gaming business models and much more!
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Megan Reyes, creator of "More Diverse Voices in Sports" talks to Dave about the creation of the campaign, her upcoming mental health focused podcast and the opportunities for young creatives on social media.
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Dan Lust discusses the thought process behind building the Conduct Detrimental brand with fellow lawyer and co-host Daniel Wallach as well as his take on sports law issues of the day including NIL legislation, the Cleveland Guardians naming fiasco and the pending cases against Trevor Bauer and Deshaun Watson.
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Joe Favorito, Sports PR/Marketing legend talks to Dave about his work connecting sports to audiences over three decades, his time with Knicks PR, his relationship with David Stern, and the craft of storytelling.
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Bo Han joins Dave to discuss how Buzzer is reconnecting fans with the live sports experience during a time when more and more people are cutting the cord and watching highlights. He also shares the inspiration and progress of Buzzer's "Strive" initiative to drive positive change and outcomes in our society.
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Anthony Caponiti joins Dave to talk about the creation and evolution of Hashtag Sports, how event-based businesses can succeed year round and how initiatives like Creators of Color elevate the next generation of diverse creators.
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Jabari Young, CNBC's national sports business reporter joins Dave to talk about his path from being a sports fan and good writer as a teenager to covering sports around the country. He discusses the importance and impact that mentors and great journalists have had on him and why it is necessary to perform once you are given opportunity.
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