The Business of Good

You’ve built something you’re proud of—but deep down, you know something’s still missing.

You care about making a difference through your business. You want to be seen for the work you actually care about. And you’re ready to grow in a way that finally feels aligned.

That’s exactly why I brought back my signature course—with a whole new name, fresh updates, and a bigger mission behind it.

In this episode, I’m pulling back the curtain ...

You’ve done everything “right.”

The career, the credentials, the calendar that somehow stays full year after year. But underneath the success, you’re quietly wondering…

Is this really it?

In today’s episode, I’m joined by business coach, author, and top podcast host Shannon Russell—who walked away from a successful career in television to start a business that finally fit the life she actually wanted.

Shannon shares the truth about piv...

You don’t get to your second act in business without learning a few things the hard way.

In this short and honest episode, I’m sharing the 3 things I’d do differently if I was starting my business today.

If you’ve been trying to build a business that feels aligned but keeps getting pulled in a million directions, this one’s for you. Let this be your permission slip to do it differently, without burning it all down first.

We’re also ju...

You care about making a difference through your business—but something keeps holding you back.

“I’m not ready.”
“I’m too small to make a difference.”
“I don’t want to get it wrong.”

Sound familiar?

If you’ve been telling yourself any version of those stories, this episode is for you.

This is Part 4 of my 4-part series on growing a business that gives back—and today we’re busting through the biggest myths that keep purpose-drive...

You care about doing something meaningful through your business—but when it comes to choosing what that is, you feel stuck.

What cause should I support?
 How do I choose something that feels personal—but still makes sense for my brand?
 What if I get it wrong?

If you’ve ever asked those questions, this episode is for you.

This is Part 3 of my 4-part series on growing a business that gives back—and today we’re diving into how t...

You've got the skills, the passion, the heart—it’s all there.

Now all you need is a way to turn what you already believe in into something that actually moves your business forward.

Welcome to Part 2 of my 4-part series leading where I’m showing you how to grow your business with one simple, powerful strategy that won’t cost you more money, demand a bigger audience, or make you start from scratch.

It’s called impact integration, ...

You’ve been showing up. You’ve taken the courses. You’re doing everything “right”…

 So why does your business still feel stuck?

This is the question that so many purpose-driven entrepreneurs are asking—and in this first episode of a special 4-part series, I’m unpacking the answer.

Because the real problem?
Isn’t your offer.
Isn’t your work ethic.
It’s that the traditional business model doesn’t reflect your values—and it n...

Need a boost? This one’s a pep talk.

Not a how-to. Not a training. Just a real, honest, heart-to-heart to get you out of your head—and back into action.

Because this week, I did something that scared me.

I went live on Facebook for the first time snice last year… and I was nervous.

I questioned everything. I doubted myself in real-time. And for a minute, I almost didn’t show up at all.

But I did. And afterward, I knew I had to record th...

You care about making a difference—and building a business that actually lasts.

But showing up online, staying consistent with your content, and trying to sound like yourself in the process? That’s where a lot of entrepreneurs get stuck.

If you’ve ever felt overwhelmed by content creation—or like your message is getting lost in a sea of “shoulds”—you’re going to love this conversation.

Today, I’m joined by Rebecca Stanisic, writer, sp...

Paid ads that actually feel good? Yep. It’s possible—and this episode proves it.

If you’ve ever thought, “I know I need more visibility… but I don’t want to feel like I’m selling out,”  or “I tried ads once. I lost money and felt gross the entire time.”

You’re not alone—and you’re not doing it wrong.

So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But...

Feeling stuck in your business—even though you’re working nonstop? Here’s the hard truth that changed everything for me (and might be exactly what you need to hear too).

“I’ve been at this for a while, and I care so much about what I do—but I feel like I’m running in circles. I’m working so hard, but nothing seems to be moving. How do you know when it’s time to change something—or if maybe you’re just not cut out for this?”

That was ...

You care about making a difference—and building a business that actually lasts.

If you've ever wondered how to create predictable, recurring revenue without losing the heart behind why you started, you’re going to love this conversation.

Today, I’m joined by Stu McLaren, membership expert and co-founder of Membership.io, to pull back the curtain on what it really takes to build a sustainable, purpose-driven business using the po...

You didn’t start your business just to make money.  You started it because you care. Because you know you’re meant to build something that matters.

But when it comes to actually weaving impact into your business — without losing your profit, your momentum, or yourself — it can feel overwhelming fast.

Where do you even start?

How do you do it the right way — in a way that's authentic, sustainable, and aligned with who you are?

That...

You’ve heard it before: just push through. Hustle harder. Do more.

But what if the real reason you're stuck, exhausted, or spinning your wheels in business… has nothing to do with strategy or mindset—and everything to do with your nervous system?

In this episode, I’m joined by the brilliant Masha Kay, a Nervous System and Breathwork Coach who helps high-performing women grow sustainable, profitable businesses without burning out...

What actually changes when you stop building your business in isolation—and step into a room full of women who are building bold, mission-driven businesses too?

In this episode, I’m sharing the most important lessons I brought home from my first in-person mastermind, hosted by the amazing Amy McLaren. What I thought would be a few days of high-level strategy turned into one of the most clarifying, grounding, and transformational exp...

What does it really take to build a charity that lasts—and how can entrepreneurs integrate meaningful impact into their business model without waiting until they “make it”?

In this episode, I’m joined by Amy McLaren, founder of Village Impact, author of Passion to Purpose, and one of the most admired voices in the purpose-driven business space. Amy has helped bring education to thousands of children in rural Kenya through Village Im...

If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.

In today’s episode, I’m breaking down the #1 mistake I see purpose-driven entrepreneurs make: building their business on the wrong model. This isn’t about your marketing. It’s not about your mindset. It’s about the structure holding your mission—and if it’s not the right one, everything ...

You didn’t start your business just to make money.

Sure, you want to be paid well for your work (and you should be). But deep down, you’re building something bigger—something that leaves a legacy, creates real change, and feels meaningful every step of the way.

In this episode, I’m pulling back the curtain on the deeper “why” behind your business and helping you reconnect with the mission that started it all. Whether you're chas...

If you’ve ever felt overwhelmed trying to figure out what tech you actually need to run your online business—you’re not alone. When I first started, I wasted hours (and way too much money) testing tools that promised everything and delivered… nothing.

In this episode, I’m cutting through the noise and sharing the exact tools I use to run a profitable, streamlined online business. Whether you're just getting started or looking t...