Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs

If you're trying to increase podcast downloads, I want you to think about something we don't talk about nearly enough when we're talking about podcast growth: who you're building relationships with.

Because we spend a lot of time trying to figure out how to grow your podcast by finding more strangers. More social posts, better keywords, more promotion, more ways to get discovered. And yes, all of that matters. But sometimes the pers...

Selling a podcast probably isn’t something most business owners think about when they start a show. But if your podcast is connected to your business, you may be building an asset with far more value than you realize.

In this episode, I’m joined by exit readiness strategist Amy Sussex to talk about what actually makes a podcast valuable—and whether selling a podcast is really possible. Amy and I have also b...

A podcast download can tell you that a piece of content was distributed. What it can’t tell you is whether your podcast is actually doing its job.

We’ve been taught to treat downloads like a report card for podcast success. But if you’re using your show to grow a business, a big number without context doesn’t tell you whether new listeners are finding you, staying, following, exploring your catalogue, or even...

A podcast ranking can move without a massive spike in downloads—and after tracking two of my shows for 90 days, that changed the way I think about charting.

Downloads matter, but they don’t tell you who found your show, whether they were new, how quickly they arrived, or what they did next. When I stopped staring at download totals and started watching listener engagement, I began seeing the same patterns around ...

If you’ve optimized your show name and assumed your podcast seo was handled, you may be missing a much bigger opportunity.

Getting found in 2026 isn’t about putting one keyword in your title and calling it a strategy. It’s about giving podcast platforms a clear, consistent picture of what your show is about—and letting listener behaviour reinforce it. That’s how podcast discoverability becomes part of y...

Podcast business growth is about so much more than hitting publish, watching your download numbers and hoping the right people eventually find your show.

A great podcast can become one of the most powerful marketing assets in your business. It can help you grow an audience, build authority around the work you want to be known for, deepen trust with the people already listening and create a path that helps you convert listene...

What if the reason your podcast isn’t generating more leads, clients, or sales has nothing to do with visibility?

Right now, there’s a lot of conversation around podcast seo. And while discoverability absolutely matters, I think many coaches, consultants, and course creators have been led to believe that getting found is the ultimate goal. It’s not.

Because getting found and getting clients are two very different th...

Have you ever looked at a podcast that seemed to take off overnight and assumed it was luck?

A few weeks ago, I launched a brand-new show that landed in the Top 30 charts in Canada within days. While the rankings were exciting, they weren't the biggest takeaway. What surprised me most was what happened after people started listening. And that experience reinforced some powerful lessons about podcasting for business that every entrep...

You know that feeling when you're consistently publishing podcast episodes, showing up every week, and creating valuable content... but the clients just aren't coming?

Most people immediately assume the answer is to increase downloads. More listeners must equal more sales, right?

Not necessarily.

One of the biggest misconceptions in podcasting is that visibility automatically creates revenue. While audience growth certainly matters, c...

Have you ever heard a podcasting tip and immediately thought, "That sounds easier... maybe that's what I should be doing too?"

Lately, there's been a lot of conversation around shorter episodes and whether they're better for podcast growth. And while shorter content can absolutely have a place in your strategy, the bigger question might surprise you.

The truth is, there isn't a magic episode length that guarantees success in podcasti...

If you’ve been pouring time into your podcast but still feel invisible online, there’s a good chance the problem isn’t your content — it’s your podcast SEO strategy.

Because here’s the truth: creating great episodes is only part of the equation. If platforms like Apple Podcasts and Spotify don’t fully understand what your show is about, who it serves, and how it fits into listener search beh...

If you’ve been thinking about pulling back from your podcast this summer because you’re tired, overwhelmed, or struggling to keep up… you are so not alone. And honestly? These podcast marketing strategies might completely change the way you think about consistency.

Because here’s the truth no one really talks about: summer changes the way people consume content. Routines shift. Downloads fluctuate. Energy lo...

You can create great content, stay consistent, and still feel like your podcast is barely moving the needle in your business. And honestly? That’s the part nobody really talks about when it comes to podcast growth.

Because the issue usually is not effort. It’s strategy.

Today’s conversation is such a powerful example of what can happen when you stop treating your podcast like content for the sake of content… ...

You’re not failing at podcast growth because you need more content. Most business podcasters are exhausted because they’re trying to grow a show without the right strategy underneath it. And honestly, that’s the biggest shift inside Podcast Marketing for Business right now — it’s not about doing more, it’s about building smarter.

If I were starting a podcast from scratch today, I would app...

If you’ve ever held back from sharing something valuable on your podcast because you were worried people would “just take the free advice and never buy,” you are definitely not alone. And honestly? For a long time, online marketing taught us to believe that giving away too much was a bad thing.

But I think the conversation around podcast marketing tips has changed — especially for coaches, consultants, and on...

There’s a reason so many women entrepreneurs feel exhausted by social media right now. It’s not because you’re bad at marketing. It’s because most of us were taught to believe that constant visibility equals business growth. And when you start exploring podcasting for business, that belief gets challenged in a really big way.

Because podcasting works differently.

This conversation unpacks the deeper reason so ...

Your podcast might not have a download problem. It might have a positioning problem. Because most business owners are spending hours creating content, trying to grow their audience, and constantly marketing your podcast without realizing the real issue is that their show was never built to convert listeners into buyers in the first place. And this is exactly where Podcast SEO Strategies become far more powerful than simply chasing ...

You do not need a massive audience to build a profitable podcast. But for a lot of coaches and consultants, that’s exactly what they’ve been taught to believe. More downloads. More visibility. More content. And yet, so many podcasts still aren’t generating clients or consistent revenue.

Because the problem usually isn’t the podcast itself. It’s the strategy behind it.

In this conversation, we’re un...

Your podcast isn’t failing—but if it’s not generating leads, it’s easy to start questioning everything. Your ideas, your consistency, even whether podcasting for business is actually worth it. But Generating Leads doesn’t come from doing more. It comes from doing it differently.

Because most of what you’ve been taught about content marketing was never built for business growth. It’s built fo...